Presented by:Nivedita kumariRavish khan(DFT-V)

MANAGEMENT TEAM PROFILE

• CEO Pearl Uppal is an internet industry veteran and has extensive experience at companies such as Yahoo, Rediff and GE. She Graduated from IIT Delhi and is also a gold medalist from Delhi College of Engineering.

• Harish Bahl is the Indian Investor, Co-Founder and Chariman of FNY. Harish is the founder CEO of Smile Interactive and has incubated and grown several successful leading online businesses like Quasar (WPP Digital & Smile JV), Tyroo (Smile & Yahoo JV), Zoomtra and Zumtra. He is also the chairman of the Digital Agencies Committee of the Internet and Mobile Association of India.

• Rahul Narverkar is Fashion and You’s Director of Sourcing who prior to joining Fashion and You, was the Senior General Manager, DLF Retail Developers. Narverkar has over 15 years of experience in retail and media. The website company is owned by Gold square Sales India Private Limited.

COMPANY PROFILE• Fashion and You is a is a pure click company formed in early 2010. FNY partners with high fashion

and luxury brands across fashion apparel, designer wear, accessories, footwear, watches, jewelry, fragrances, kids, home décor, and holds private sales events for these brands on www.fashionandyou.com at prices up to 80% off.

• Currently Fashion and You have associations with more than 1500 brands and supplier partners nationally and more than 100 international brands & exclusive tie-ups globally.

• www.fashionandyou.com boasts of a strong member base of 5.7 million people servicing 8,000 pin codes of India.

• Fashion and You has over 2.7 million registered users and are the country’s most well funded e-commerce website.

• www.fashionandyou.com was the first website to cross 1 million fan base on social media (Facebook, Twitter, Pinterest, G+)

• Fashionandyoy.com is an aggregator of many brands. Its business model is based on procuring current season merchandise from various brands and making them available on the portal at the same time as in respective retail brand outlets. All these products are offered to customers as heavy discount on MRP. It is a Business to Customer (B to C) Business model.

• Fashionandyou.com derives revenue by selling goods, to customers so

It is Sales revenue model.

Business and Revenue Model

E-COMMERCE Mode- Business to Consumer (B2C).

Target segment - Men, Women & Children..

Brands – Reebok, Lacoste, Versace, Gucci, Dior, Calvin Klein,

Polo, Diesel etc….

Fashion and You orders products straight from supplier &

delivers them to its members in a limited-time.

Everyday, 20 New Mega "Sale Events" start at 9:00 AM -

continue for 3-5 days - Discounts up to 80 % available.

Fashionandyou.com turnover is Rs 200 cr, The company is aiming to

become a profitable entity with a turnover of Rs 500 crore in the

next two years

E-business Model….

E-business Model….

Virtual Merchant:

Completely e-business.

No physical stores.

Affiliate Model:

Associations with1500+ brands & supplier

partners nationally.

100+ international brands & exclusive tie-

ups globally.

Range of products• Ethnic wear, Western wear, Footwear, Fragrance, Fashion jewelry, night wear, lingerie, swim wear,

hair care, skin care, makeup.

WOMENS

• Western wear, Footwear, Sports wear, Fragrances, Inner wear, Ethnic wear, Skin care, Grooming, Winter wear

MENS

• Watches and bags, and handbags, Eye wear, Personal accessoriesACCESORIES

• Apparel, Footwear, AccessoriesKIDS

• Decor and Utility, Kitchen ware, Table ware, Bath, Linen bar, FurnitureHOME AND LIVING

• Women’s wardrobe, Men’s closet accessorizeLOUNGE

• Women’s wardrobe, Men’s closetFASHION GARAGE

Every day sale • Everyday 20 New Mega

"Sale Events" start at 9:00 AM and lasts for 3-5 days. The wide array of brands across fashion and lifestyle categories offers a plethora of products that are available at irresistible prices.

Features of fashion and you.com

Press room

• FNY’s Supply Chain is an 7 step process :– In its first step, FNY signs an agreement with the supplier – the brand for sale of

its product– After this, an e-catalogue is produced in FNY’s in house studio. If the catalogue

is approved by the reviewers, promotions to all members via Email/SMS and social media are delivered about the sales event.

– Then, the sales event is launched at 11AM and lasts for 3 straight days.– At the end of the sales event, the company tallies up all orders and a purchase

order is issued and sent to the supplier.– The supplier then sends the products ordered and these are delivered directly

to FNY’s processing unit where they are sorted and packed in FNY’s packaging.– After the product is prepared, it is send to the customer – the product’s final

destination.

Supply Chain….

Supply Chain….

Supply Chain….

Placing Order:

1. Select product & add to shopping cart.

2. Sign-In for existing users or Sign up for new

members.

3. Enter the shipping address.

4. Choose a payment option from Net banking,

Debit/Credit card, Wallet or Cash On Delivery

(COD).

Once an Order is placed:

Pre-paid order is auto-confirmed.

For Cash On Delivery (COD) order, user receives an automated confirmation

call.

Updating at various stages of order by:

Registered email ID with company.

SMS on users registered mobile number.

Supply Chain….

Delivery:

1. For EXPRESS Product/s -

• Order is shipped directly from

warehouse within 24/48 hours

of order confirmation.

• During special events-products

shipped within 2-3 days.

Supply Chain….

Supply Chain….

Delivery…

2. For NON-EXPRESS Product/s -

Products are sourced from different locations across India.

Deliver within 7-14 days business days, depending upon your location.

Payment

• Safe & Secure Payment Options:• Fashion And You offer highest standards of security to ensure that our

customers shopping experience is safe and secure. Thus all Net Banking, Debit/Credit card transactions are processed using a secure encrypted connection to keep transactional details confidential.

• Pay for your shopping by choosing from following options:• NET BANKING• CREDIT/DEBIT CARDS• WALLET• Cash on Delivery (COD) - available on select pin codes with a minimum

shipping charge

Shipping charges:

Credit Card-Free delivery.

Cash on Delivery (COD):

Charges Rs.99 – For products valued up to Rs.999.

Accepted cards:

Visa, MasterCard, Maestro, American Express, Mobikwik.

Terms & Conditions

• fashionandyou.com does not deliver outside India.

• Following product categories fall under "No Return/Exchange"; unless there is an inherent damage/quality issue at the time of delivery due to amiss from our vendor's side.

• Fragrances & Cosmetics,• Jewelry• Handbags & Wallets• Sunglasses• Watches• Electronics• Home Décor• Home Linen.

1. You can call us or e-mail us within 7 days from date of delivery .2. Please mention Order number in subject line to help us quickly process your

returns and ensure that the returned merchandize is unused, unworn, unwashed, undamaged and in saleable condition.

3. Request you to cooperate and maintain the original packaging of return items including original FashionAndYou tags, shoeboxes and dust-bags.

4. Please ensure that all the returned items are packed securely and safely to prevent any loss or damage during transit.

5. Once your return has been authorized, please refer to the link in our email for the return shipping label which is mandatory and should be pasted on every single return packet.

6. For all self-shipped returns, please ensure that your shipment reaches our warehouse within 10 days from date of raising the return request

PROCESSING CUSTOMER RETURNS:

Returns can be made in the following ways: • Reverse pick up from your shipping address: Our reverse pick-up facility is

currently available only in select locations, which falls under the service network of our courier partners.

• Self-ship to our Return Cell: In case your pin code is not serviced by our courier partner, you will have to self-ship the product(s) back to us, to reach our Return Cell within 10 days. For all self-shipped returns, you will be reimbursed Rs. 100 towards your shipping costs

• All returned products need to clearly bear the consignee address on the return Airway Bill, as given below:

Return Cell,Plot # 241, UdyogVihar Phase – 1,Near SP Infocity (Nokia),Gurgaon – 122016

CUSTOMER RETURNS CONTD…

Refunds are made as follows:

• If on a rare chance you receive any damaged/defective product please send an email at support@fashionandyou.com within 24 hours of delivery, along with photographs and our customer care team will assist you accordingly. 

• Your refund will be done as NEFT for payments made through ‘cash on delivery' mode, and if your payment is made through credit/ debit card or any net banking then the amount is credited back to your account from which the payment was made.

• Your returns must reach our Return Cell with original tags; else you will not be eligible for refunds.

Facebook Page Twitter Page

Advertise on Facebook and twitter page

Website Ratings How popular is fashionandyou.com? Global Rank – 3595 Rank in India – 288 How engaged are visitors to fashionandyou.com? Bounce Rate - 25.40% Daily Page views per Visitor - 6.16 Daily Time on Site - 6:59 Who visits fashionandyou.com?

Country Percent of Visitors Rank in Country

India 96.3% 288

United States 1.4% 59,384

How fast does fashionandyou.com load?

Slow (2.098 Seconds), 62% of sites are faster.

Recommendation

From my analysis, A lot of recommendations come in mind for FNY• The area that FNY should be most concerned about is their supply chain.

Purchase orders are issued only after the sales events are over. In FNY’s case this is hazardous. Incase, there is a shortfall in supply, FNY cannot deliver the product to the customer and will have to cancel that order. This leaves the customer angry and he loses faith in the company.

• What FNY needs to do is to buy products from suppliers in bulk, store them in their warehouses and then set up a sales event. This way they have complete track of how many products have been ordered and how many remain. The fact that FNY sends a PO after the sales event is over has led to a lot of cancellations and has also left many customers disheartened.

• Fashionandyou should be advertise in print media and television. Because every person read newspaper and watch TV.

• Price should be more competitive.• Feedback should be taken by fashionandyou with the help of phone-

call or messages or e-mail.• Delivery of the products should be quicker.• Website should be more user friendly, products should be arranged

according to their type also, not only by brands like any person want to see denim, he/she can see all brands denim according to his/her needs. Fashionandyou follow this thing, but not for all segments. So It should be followed for each segment.

Recommendation contd..

CUSTOMER DEMOGRAPHICS

• 52% of FNY’s shoppers are female, 48% are male.

• Amongst the 52% female, 53% are between the ages 25-35, 32% between ages 18-25, 14% are above 35 years and 1% are below 18.

• Amongst the 48% male shoppers, 42% of the shoppers are above 35 years of age, 34% lie between ages 25-35, 23% between ages 18-25 and 1% of them is below 18 years of age.

• Apart from big cities, FNY shoppers are also found in tier 2 & tier 3 cities. However, 39% of the shoppers are from Delhi/NCR, 19% from Mumbai, 13% from Bangalore, 6% from Hyderabad, 4% from Pune, 4% from Chennai and 1% from Up and Bihar.

Achievements

• Company Achievements

Star Retailer Debutant Award 2010 in the award ceremony held by Franchise India

on December 12, 2010 in New Delhi.

Fashionandyou.com recognized by Dataquest amongst the top 20 Hottest

Ecommerce Startups From India.

WAT Awards: Fashion And You got a Silver in the Ecommerce site of the year

category.

Visit us

• Official website: www.fashionandyou.com• Facebook Page : https

://www.facebook.com/pages/Life-at-FashionandYoucom/275437532654104

• Advantages(1.) Having a retail outlet means you have a physical presence in that area.

•(2.) Retailing is a cash business. That means all customers pay cash or credit card to purchase your products or services.

•(3) The sales process in retailing is much shorter and easier compared to other business. Customer comes to shop, your staff serve them, customer decide to buy, pay up. The process is pretty straight forward.

(4.) Customer can touch and feel the product.

Disadvantages(1.) Setting up a retail outlet requires high capital cost. You have to purchase the inventories, set up the shelves, renovate the shop etc. The high capital outlay also means the business is in higher risk.

(2.) Retailing belongs to a much more passive kind of business. Instead of going out to get business, you basically stay in the shop waiting for customers.

(3.) It is not flexible to some changes that may take place in the market. For example, the neighbourhood can go into decline, parking restrictions might be imposed, your market can 'move away' etc.

According to my experience physically retail brand outlet advantages and disadvantages are:

If he/she has any doubt , he/she can ask immediately.

Comparison between

Comparison points

Business time 24X7 hours, business can be done at any time.

It has fix timings for business. (10am: 11pm)

It has fix timings for business. (10am: 10pm))

Running Cost Lesser than retail outlet(no infrastructure cost)

Higher (includes infrastructure cost)

Higher (includesinfrastructure cost)

Convenience More, Customers can easily select products without moving around physically.

Lesser , customer has to go to the outlet,and selects product moving around outlet.

Lesser , customer has to go to the outlet,and selects product moving around outlet.

Sales process Longer Much shorter and easier

Much shorter and easier

Feel the product and check the product by hand at the time of purchasing

No Yes

Yes

Delivery It will take several weeks (cod)

Immediately Immediately

Comparison points

Payment mode Debit card/credit card, cash payment

Debit card/credit card, cash payment and by Cheque

Returning policy

send an email at support@fashionandyou.com within 24 hours of delivery.refund will be done as NEFT for payments made through ‘cash on delivery' mode, and if your payment is made through credit/ debit card or any net banking then the amount is credited back to your account from which the payment was made.

Exchange within 30 days.

(cash return only In the form of reward point in membership card which is valid in

the time period of 03 months only.. )

For any reason if customer is not satisfied with a product and product remains in good condition, it can be returned within 7 working days of the original purchase/delivery date.In the form of-Cash RefundsCredit / Debit Card RefundsCheque Refunds

Membership offer current no membership offer yes, it provide

membership card for every new user, With some points.

yes, Westside provide membership card .

Product range women wear: western formals, casuals and ethnic wear.Kids wear: for girls: Gypsy, sporty, guns n roses line.Men: Formals, casuals, ethnic ,sports wear, party wear.accessories………

women wear: western formals, casuals and ethnic wear.Kids wear: for girls: Gypsy, sporty, guns n roses line.Men: Formals, casuals, ethnic ,sports wear, party wear.Gift Section: Diyas , terracotta pots.Utility: in wrought iron and rope, magazine Racks, stools. accessories……… etc.

Comarison points

Sales offers Offers everyday sales Offers occasional sales + seasonal sales

Offers occasional sales + seasonal sales

Targeted customer targeted toward the upper middle class of Indian population

targeted toward the middle class of Indian population

targeted toward the middle class and upper middle class of Indian population

User interaction by mail

by messages and call by messages and call

CRM Best Good

Good

Comparison between

Comarison points

PRODUCT SHORT BYprice range, discounts, colors ,Sizes, brand . Brand,sizes,categories..

price range, discounts, colors ,Sizes, brand,types of silloute and offers .

PAYMENT MODE All mode

REFUND MODE

FEEDBACK FACLITIES Provided Not provided provided

MOBILE APP Provided coming soon Provided

send an email at support@fashionandyou.com within 24 hours of delivery, along with photographs and our customer care team will assist you accordingly. Refund will be done as NEFT for payments made through ‘cash on delivery' mode, and if your payment is made through credit/ debit card or any net banking then the amount is credited back to your account from which the payment was made.

Jabong.com offers its customers ‘15 DAYS FREE RETURN / EXCHANGE SERVICE ’

Comarison points

REVENUE MODEL sales revenue model Sales revenue model Sales and advertisement revenue model

SALES AVAILBLE Offers occasional sales + seasonal sales

Daily sales(provide more sales)

Deal of the day,grab or gone

DELIVERY OPTION Normal,Quick delivery,cod

Express delivery/non-express delivery, cod

In a day,cod

REWARD POINTS FOR PURCHASE

Yes(gift card) no Yes, e-gift

NAVIGATION good confused Very good

TARGETED CLIENT targeted toward all types of Indian population

targeted toward the upper middle class and middle of Indian population

targeted toward the upper middle class and middle of Indian population

Comparison points

USER INTERFACE continue as guest user have to login/make new account to purchase

No need to make account

EXTRA SERVICES newsletter,you may like option,video of dress,gift warp services,emi, track order

Recently viewed item, pressroom,no emi service, track order

Blog,pressroom,slash n,flipkarte-book,emi, track order

USER INTERACTION by mail, calls and messages

by mail, calls and messages

by mail, calls and messages

ADVERTISING ON TV ,newspaper, Facebook ,twitter, magazine.

Only on Facebook and twitter.

ON TV ,newspaper, Facebook ,twitter, magazine.