E-COMMERCE AND POSTAL SERVICES

Slavko Đumić , Lidija GligorićRepublic Agency for Postal Services

Republic of Serbia

International Scientific ConferenceFrom Global Crisis to Economic Growth

Which Way to Take?

20 th -22 th September 2012, Belgrade

The Trade Strategy of the Republic of Serbia

key question?

“Does this mean only designing a framework for the development of

electronic commerce in the country…

or…we trying to create special conditions

for the dynamic development of electronic commerce as an important

factor of economic development in the future?”

Phase of electronic ordering and

electronic payment

Phase of delivery of ordered goods

E

COMMERCE

- Law on electronic commerce- Law on

electronic document-Law on

electronic signature...

Safety procedures,data protection...

Guaranteeing delivery, integrity of goods,

Reverse goods flows

- Postal Services Law

- Consumer Protection Act...

TRUST IN E-COMMERCE

Action plan of European Commission on support to development of electronic commerce from

11.01.2012Present share of e-commerce of 3.4% in retail activities,

should be doubled until the year 2015

BARRIERS TOE-commerce:

Uncertainty about laws

Suspicions about the reliability of payment

system

Prices

Quality of service delivery

-Prices for packages 2X higher than

real;-For small and

medium enterprises even higher

-Responsibility for damaged, stolen or lost

packets;-Accessibility of services in

rural and remote areas

RECOMMENDATION!!!

Regulatory pricing of delivery

Universal postal service – services of public interest =set of postal services which are provided permanenty

throughout the territory of the Republic of Serbia, within the prescribed quality, at the affordable prices and under equal

conditions for all users, without discrimination...

Postal items

Recorded postal items

Parcels up to 10 kg indomestic traffic

Parcels up to 20 kg in the international

postal traffic

Letter-mail in electronic form?!

E – COMMERCE=

SERVICES OF PUBLIC INTEREST

State as the guarantee of continuous and legally regulated

performing

The network of public postal operator = PUBLIC GOOD!

1500 facilities, all inhabited settlements in Serbia

covered, linked by transport and information

Solution for missing commercial, purchase-

selling network...

E-commerce = only effective

practicalframework

“Network access”=everyone has

the right to use public good= prevention of

monopoly with stimulation of competition

UNIVERSAL POSTAL UNION – a specialized UN organization

E-COMMERCE – essential component of the global strategy

Over 70% public postal operators

consider e-services as strategic

E-commerce:1.Belarus...5.Tunisia....

...Brazil, Ukraine...

For development of e-commerce

innovative potentional is more important

than economic wealth!

Examples of e-commerce impact on packet delivery

Australia - 36% profit increased in 2010.Germany - 70,4% profit increased in

the third quarter in 2011. compared with the same period in 2010.

The problem of trust in e-commerce

Most of the people can be trusted

SERBIA 15,3% The world average 26,4%

Most of the people want to use you

SERBIA 14,6%The world average

10,7%Western Europe

5%

Fransis Fukuyama: Lack of social capital (trust) requires state

intervention in terms of regulation, even financial support sometimes

E-COMMERCE - SERVICES OF

PUBLIC INTEREST

Postal Services take the 4th place according to the trust of citizents,

just after the firefighters, doctors

and teachers

PROMOTIIONAL CAMPAIGNS, BUT WITH CREATION OF

STIMULATING INSTITUTIONAL FRAMEWORK

Regulatory Body in Charge of E-commerce

RATELRepublic

Agency for Electronic

Cominications

Concuil for the developement of E-commerce

RAPUSRepublic

Agency for Postal Services

The point is that such organization in one state agency would include all the regulatory

(and we also suggest some surveillance) services related to e-commerce- starting from the phase of electronic ordering and payment

through to final delivery of goods to the consumer

Thank you for your attention!!!

Slavko Đumić, Vice Chairman of the Board, Republic Agency for Postal

Services,Republic of Serbia, e‑mail: slavko.djumic@rapus.rs

Lidija Gligorić, Senior Adviser, Republic Agency for Postal Services,Republic of Serbia, e‑mail: lidija.gligoric@rapus.rs