Ecommerce store for organic Food

Submitted by

Pankaj K Bhaisare 1108

Introduction

• It is one of the online organic food stores in India.• Founder is Seema Dholi • First store started at Gurgaon in February 2011.• Today Farm2Kitchen delivers in 262 cities across India.• Operate through franchise model in other cities in India.• Listed on many social networking sites for advertisement

as well as sale of product.• They sale Certified Organic products with free home

delivery.• Minimum order placed were Rs 400.

Ecommerce

• It is purchasing, selling, and exchanging of goods and services over computer networks through which transactions or terms of sale are performed electronically.

• Farm2Kitchen is ecommerce site for Selling organic food.

• Business to customer type• Use different media and social network for advertisement

like

Content Management System(CMS)• It is collection, validation, approval, assembling /

combining, locating, translating, distributing, version, updating, archiving of text, images, web pages, business e-documents, DB tables, interface files, live data feeds on particular web site.

• There is front end and back end for any web site.

• Front end is used by customer for knowing information and placing online order.

• Back end is used for managing content and collecting and authenticating the customer order.

Front End of Farm2kitchen• URL: http://www.farm2kitchen.com• Home page Banner: having information about

Logo : Trademark logo with defined tagline

Search bar: to search products and related information on site.

Middle part contain the photo and message of Anurita Jha (Supermodel) about organic food and photos of organic food available in store. Also contain some basic information about Farm2Kitchen.

Home Page

Cont’d….• Left side: contain user menu name as categories where Home and all categories are located.

: 40 items» Dalls : 31 and in Beans: 6 » 41 items

No masala available

6 items

39 items

9 items

28 items

34 items

18 items

7 items

24 items

Cont’d….• After click on any category product will be arrange in

horizontal pattern containing price information. Customer can place order by clicking on add to chart option.

• Category page also shows the category of product, price range and weight range information at Shop by menu.

• At middle of extreme left side customer care service will be provided.

• At bottom of home page five menus for customer services are present.

Customer Registration Process• How to Create An Account?

Now that you have decided to create an account with us, here are simple steps to do so.

Step 1: At the top of the page, click My Account.That will bring you to "Registered Customers" login. If you have not created an account, this is the place to do so. Just click the "Create an Account" button there.

Step 2: Just fill in the short form on "Create an Account" page and that's it! It doesn't get simpler than this!

Order Placement Process• Login as user• Click on required product category and add product to chart by choosing

appropriate weigh given in drop box.• Select and add as many product required.• After adding all products view chart and check out.• Shopping chart displayed• If you have discount coupon code then add and click on proceed to checkout.• Ask for billing information• Fill information • Place order• E -receipt or Bill will generated• Take print.

New account Form Login Form

Steps for product purchaseStep 1: Click on product menu, product and add to cart

Step 2: Fill billing information and Place order

Cont’d…• Payment methods

– All major credit cards, debit cards, net banking, Airtel Money & cash cards

– Cash on Delivery• Security at the time of payment• Farm2Kitchen.com uses the TECHPRO INSTANT PAY™, •TECHPRO INSTANT PAY™ is registered with VeriSign, for authentication.•Encryption•Secure Firewall•Authorization by Credit Card Payment Gateway and Secure Net Banking Interfaces•Back-up of Data•Ongoing Risk Review

Shipping methods• Unlike many other web sites that have special rules and lots of

fine print, www.farm2kitchen.com offers free shipping on all domestic orders placed on our website, with a minimum order amount of INR 400 only.

Just because shipping is free doesn’t mean it should take a long time. Farm2Kitchen understands that getting your items quickly is important to you, so we make every effort to process your order quickly.

• FedEX.

Customer Services

Suggestion• Very crowdie home page customer confuse while

choosing options.• More page is used for advertising of product but all the

products picture used were artificial. Use own product picture to gain customer trust.

• Display some important specification of product to know customer why it is costly.

• Mention the distance limit and purchase limit for home delivery on home page.

• Mention delivery time and check availability of customer at home before delivering.

Thank You