The Commerce of Today’s Era

E-COMMERCE

Introduction to e-business and e-commerceE-commerce fundamentals E-business infrastructure E-environmentSupply chain managementE-marketingCustomer relationship managementChange managementAnalysis and designM-CommerceManagement of mobile commerce services

Presentation of Topics

In the emerging global economy, E-Commerce and E-Business have increasingly become a necessary component of business strategy and a strong catalyst for economic development.

The integration of information and communications technology (ICT) in business has revolutionized relationships within organizations and those between and among organizations and individuals.

Introduction to E-Business and E-Commerce

Electronic Commerce or E-Commerce refers to a wide range of online business activities for products and services.

It also pertains to “any form of business transaction in which the parties interact electronically rather than by physical exchanges or direct physical contact”.

What is E-Commerce?

The bar graph showing the rapid growth rate of E-Commerce in US from 2000 to 2009.

Think FastSpeed has become less of a problem due to the penetration of broadband, but don't forget that a significant number of people still shop by a dialup connection. When creating a site framework, designers and e-commerce teams should ensure that the site is developed with pages loading in less than 9 seconds (over a dial-up connection).

Image is importantImages are a very important aspect of selling online and are often neglected. All product images should be of the highest resolution possible, be much larger than the product page original, and have multiple views. Dynamic imaging capabilities can improve the user experience to an even higher level by increasing interactivity

E-Commerce Fundamentals

Be my guestAlways offer the ability to checkout as a guest. You will see

less customer leakage within the checkout process and can still offer the option to register when the sale is completed.

Make sure its above the foldYour homepage is the most important page within your E-Commerce store. It sets the initial tone for the shopping experience and offers your best promotions and products to your visitors. Users typically visually scan a web page from top to bottom and then from left to right. All critical content and navigation options should be obvious to the shopper without having to scroll down. If you have your best promotions "below the fold" - you can bet that a large percentage of browsers are not scrolling down to see it.

E-Commerce Fundamentals

In E-Business, the Information and Communication Technology (ICT) is used to enhance one’s business. It includes any process that a business organization (either a for-profit, governmental or non-profit entity) conducts over a computer-mediated network.

“The transformation of an organization’s processes to deliver additional customer value through the application of technologies, philosophies and computing paradigm of the new economy.”

What is E-Business?

E-CommerceBy intuition, it is the buying and selling of

goods with the use of Internet.It should be electronically mediated financial

transactions between organizations and customers.

E-BusinessE-Business is just a new label of E-Commerce –

there is no distinction between the role of E-Business and the traditional Information Systems Management.

E-Commerce and E-Business

Relationship between E-Commerce and E-Business

Supply chain management is the coordination of all supply activities of an organization from its suppliers and partners to its customers.

An e-commerce transaction can be considered from two perspectives: buy-side and sell-side transactions. BUY-SIDE E-commerce

Refers to e-commerce transactions between a purchasing organization and its suppliers.

 SELL-SIDE E-commerce

Refers to e-commerce transactions between a supplier organization and its customers.

Supply Chain Management

The Face of E-Business and E-Commerce

The distinction between buy-side and sell-side E-Commerce

B2C – commercial transactions are between an organization and consumers

B2B – commercial transactions are between an organization and other organizations.

C2C – consumers transact directly with consumers (e.g. online auctions, community sites)

Business Models

Example of Business Models

Electronic communications are disruptive technologies – new technologies that prompt businesses to reappraise their strategic approaches.

Electronic communications have also given rise to many exciting new business models and create potentials.

All organizations operate within an environment that influences the way in which they conduct business.

Strategy development is strongly influenced by considering the environment the business operates in.

E-Environment

CRM, or Customer Relationship Management, is a company-wide business strategy designed to reduce costs and increase profitability by solidifying customer loyalty. 

According to one industry view, CRM consists of:Helping an enterprise to enable its marketing departments

to identify and target their best customers, manage marketing campaigns and generate quality leads for the sales team.

Assisting the organization to improve telesales, account, and sales management by optimizing information shared by multiple employees, and streamlining existing processes (for example, taking orders using mobile devices)

Customer Relationship Management

Allowing the formation of individualized relationships with customers, with the aim of improving customer satisfaction and maximizing profits; identifying the most profitable customers and providing them the highest level of service.

Providing employees with the information and processes necessary to know their customers, understand and identify customer needs and effectively build relationships between the company, its customer base, and distribution partners.

Customer Relationship Management

M-commerce (mobile commerce) is the buying and selling of goods and services through wireless handheld devices such as cellular telephone and personal digital assistants (PDAs). Known as next-generation e-commerce, m-commerce enables users to access the Internet without needing to find a place to plug in. The emerging technology behind m-commerce, which is based on the Wireless Application Protocol (WAP), has made far greater strides in Europe, where mobile devices equipped with Web-ready micro-browsers are much more common than in the United States.

M-Commerce

Near Field Communication (NFC) chip—NFC chips enable mobile devices to send account information to contactless payment readers at customer checkouts and other points of sale. These NFC chips can also read information stored in contactless-enabled tags placed on objects such as advertising collateral and consumer products

Secure element—The secure element is a smart card module (USIM, embedded secure element or separate secure element like a secure SD memory card) used for storing and accessing applications and data in a secure manner

Service Management for Mobile Commence

Electronic wallet application—Mobile phones also need to have a user interface (UI) that allows a user to manage accounts and initiate contactless payments. These UI applications turn a mobile phone into something like a wallet full of cards because a mobile phone can contain many “cards” (credit, debit, prepaid gift card, other special stored-value accounts, public transit tickets and merchant-specific loyalty cards, just to name a few).

Personalized account information—In the same way that a credit card only works only after personalized account information is put onto the magnetic strip and embossed on the front of the card, a commerce-enabled mobile phone is just a phone until it is loaded with personal account information

Service Management for Mobile Commence

This presentation was made by Melissa B.

Carpio, a 4th year student of Bachelor of

Science in Computer Science under Mr.

Nomelito Arquillano as part of the final

requirement in Elective 4 – E-Commerce.