E-Biz Slides
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Transcript of E-Biz Slides
eBiz 2016
What, Why & How of Digital Marketing
E-biz Platform – During January – December 2015. platform delivered 1st highest no. of leads & Opportunities through a single campaign:
• 148 Leads from Tele-Calling and • 39 Opportunities from Tele-Calling
E-Biz Platform - 2nd highest no. of order wins 4 –Though Tele Calling & 3 though Indiamart 1st is Traditional Marketing Campaign - Word of Mouth – 6 Units. Qualification rates of 33% in January to December 2015.
Key Highlights(YTD)
Key Enablers:
• Approximately 11.54 Million Touches thro’ various channels:
•SMS •Email•Facebook•Corporate Website•Youtube/ Project Monitor/ Infrabuddy/ Indiamart
• 30K validated DB. • Over 69 SMS/ Email campaigns• 64,566 page views (Website) with MoM increase in visits • 155+ Outbound calls a day thro’ call centers • Social Media Organic & Paid Campaigns
Tradition Vs. Digital Marketing120%
Incremental Sales from Zero
POPS Customers in 2015
₹ 2,68,83,753 Revenue Generated
from Indiamart Campaign in 2015