e-biz ppt rough

8/8/2019 e-biz ppt rough

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PRESENETD BY:

SHOBHIT MEHROTRA - 178

KIRTI PRASAD -179

NIDHI SACHDEVA -180

SMRITI RASTOGI -233

SHWETA -240

HIMANSHU CHAUDHARY -15

SHAILI -37

EXPLORING WEBSITES OF BIG BAZAR

PANTALOONS AND LIFE STYLE

APPAREL INDUSTRY

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Contents

S No. Topic

1. Big Bazaar

2. Website Information

3. Revenue Generation

4. Pantaloons

5. Website Information

6. Revenue Generation

7. Lifestyle

8. Website Information9. Revenue Generation

10. Summary

11. Challenges Faced by the Apparel Industry

12. Our Recommendations


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Big Bazaar

Big Bazaar is not just another hypermarket.

It caters to every need of your family.

Where Big Bazaar scores over other stores is its value for money

proposition for the Indian customers.

Big Baazar with over 50 outlets in different parts of India.

There are variety of product range in Big Bazar.

Founded in 2001.

Headquartered at Mumbai.

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The Website Says

All aboutthecompaniesinformationfor thecustomers.

Companys Profile

Business Profile

Products Provided

LatestCollection

Special Deals

Corporate Gifting

Exclusive Privilegestocustomers 5


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TargetCustomers-

all age groups.(Men, Women)

Information content provided-

Company Information, Lines of Business, brands ,

latest collection, Offer of the day, Products detail,

Online shopping, Exclusive Brands, Store Locators,

Returns Policy.

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Revenue Generation

Facility of Online purchase of products

Cost associated is Shipping Cost, borne by the

company.

Credit Cards & Debit Cards

Benefitsprovidedby thecompany?

Easy online shopping.

Special offers.

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Functions Availableon Site

Store locator

Onlinepurchasing

FeedbacksystemOnlineenquiry

Quicksearch

Careers

Tracking Order

Personalized Account

System

Convenient Payment

Options

Fashions

Site Map

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Site Design Ratings

Criteria Ranking(Outof5)

Clarity 4/5

Ease of use 4.5/5

Speed of access 4/5

Contents Provided 5/5

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Competitive Advantage

Freeshippingonmostof

the apparels.

Easy onlineshopping.

15 days returnpolicy

ononlineshopping.

Easy cancellationoforders.

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Large Indian retailer, which is part of the FutureGroup.

Operates multiple retail formats inboth the value and lifestyle segment

of the Indian consumer market.

Headquarters - Mumbai.

Has over 1,000 stores across 71 cities in India.

Employs over 30,000 people.

Country's largest listed retailer by market

capitalization and revenue13

PANTALOONS RETAIL INDIA


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The Website Conveys:-A positive anduseful message aboutthecompany:-

Companysculture

Linesofbusiness

Brands

Price ranges

Latestcollection

Valuesofcompany14


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Target audience: Youth ( Men, Women and

Kids) till 45yrs of age.

Informationcontent Provided :


latest collection, Offer of the day, Products detail,

Online shopping.15


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Functions availableonsite:

Store locator

Onlinepurchasing Feedbacksystem

Onlineenquiry

Quicksearch

Freeshipping

Tracking Order

PersonalizedAccount System

Convenient

PaymentOptions

Sitemap

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Revenue Generation

By providing facility of Online purchase

Cost associated is Shipping Cost, borne by the

company


Convenient online shopping,

Quick and Easy search of products

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PRIVACY POLICYPrivacy Policy

Pantaloon Retail (India) Limited (Pantaloon) respects your privacy.

Consistent with our commitment to providing you satisfying and helpful

information about us, we have found that collecting Personal Information

(defined below) through www.pantaloonretail.in (the "Site") and our stores,

including but not limited to Pantaloons stores, Big Bazaar Stores, Food Bazaarstores, all stores, Fashion Station Stores and Pantaloon Factory Outlets

(referred to in this Privacy Policy as the "Stores"), helps us better understand

the products and services most helpful to you.

Our Privacy Policy describes the types of information we gather online and in

our Stores and how we use this information.

By accessing the Site and shopping in our Stores, you agree to be bound bythe Privacy Policy. This Privacy Policy may be updated from time to time.

Accordingly, you should check the date of this Policy (which appears at the top

of this page) and review any changes since the last version. If at any time you

do not agree to the terms of this Privacy Policy, please do not use this Site and

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PRIVACY POLICY(contd)

UseofInformationCollectedby Us

Pantaloon may collect two types of information about users:

"Personal Information" (such as name, email address, mailing address,phone number, credit card number and the items you purchase) and

"Aggregate Information" (such as information about how many userslog on to our Site on a daily basis or frequency of customer visits toPantaloon Stores).

We use customer information in an effort to improve your shoppingexperience and to communicate with you about our products, services,promotions and contests. We may also use this information to makeoffers to you, to help us target specific products and services to you,and to help us develop and improve our Site and Stores and tailor ourSite and Stores to your interests.

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Aggregate InformationCollected Onlineby www.pantaloonretail.inand at Our Stores

Aggregate Information is non-personally identifiable/anonymousinformation about you, such as age, gender, types of productspurchased, frequency of Store visits, Site pages you access most

frequently or search terms you enter. Aggregate Information is used in a collective manner, and no single

person can be identified by that compiled information. For example,the number of people who shopped at www.pantaloonretail.induring a specific time period or the number of people who shoppedat our Stores who are 25 years of age is Aggregate Information that

does not personally identify a specific user. Both www.pantaloon.com and our Stores collect Aggregate Information.

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Sharing Information with Third Parties

WWW.pantaloonretail.in does not share, sell or trade with third parties your

Personal Information gathered online, such as email addresses, Personal

Information collected as part of an online survey or other specific details

about you, except with your consent or as described in this Privacy Policy. www.pantaloonretail.in does not contribute to or participate in cooperative

databases, which give other companies access to such Personal Information.

The Personal Information and Aggregate Information collected at our Stores

may be shared with www.pantaloonretail.in as well as reputable third-party

organizations to contact consumers for marketing and promotional purposes Third party contacts to our customers may be initiated only by postal mail.

Except as described in this Privacy Policy, our Stores will not share your

telephone number or e-mail address. In addition, in the event that you apply

for a credit card account, our Stores may share the Personal Information we

have collected with credit card companies and credit agencies.22


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Site Design

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Clarity 3/5

Ease of use 4/5

Speed of access 4/5


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Competitive Advantage:

By providing anonlineshoppingexperience

which othersdon'tprovidesuch as Globus.

Freeshippingonmostofthe apparels whereasin

shoppersstop above1000 Rsonly such afacility is available.

7days returnpolicy on

onlineshopping.24


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Lifestyle International (P) Ltd

Recognized amongst leading retail companies in the country. It is a

part of the prestigious USD 3.2 billion Landmark Group (Dubai).

Positioned as a trendy, young, colorful and vibrant store.

The Group currently operates over 900 stores.

Encompassing a retail presence of over 13.4 million square feet.

Across 15 countries and employs around 31,000 employees world

over.

The lifestyle in India started to operate its first outlet in Chennai in

1999.

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The Website SaysAll aboutthecompaniesinformationfor thecustomers.

Companys Trends

Business Trends

Brands Provided

LatestCollection

ValuesofCompany

GiftVouchers

Exclusive Privileges 27


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TargetCustomers-all age customers from tiny toddlers to old age.

(Men, Women)

Information content provided-


latest collection, Offer of the day, Products detail,Online shopping, Exclusive Brands, Store Locators.

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Revenue Generation

Facility of Online purchase

Credit Cards & Debit Cards


Convenient online shopping.

Products search made easy and

convenient.

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Site Design Ratings


Clarity 3.5/5

Ease of use 4/5

Speed of access 4.5/5

Contents Provided 5/5

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Competitive Advantage:

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Competitive Advantage

Onlineshopping

experience.

Freeshippingonmost

ofthe apparels.

10days returnpolicy

ononlineshopping.


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CHALLENGES FACED BY APPAREL

E-COMMERCE

1.High Return Rate(15% 40%)

2.High Insecurity aboutgetting what

they expect.

3.Channel Conflict

4. Problem with settingpricesfor

products.

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OUR RECOMMENDATIONS &

FUTURE SCOPE OF E- TAILING

Custom Fit Service Third party logistics

Recommendations based on prior

purchases

Virtual or 3 D model

Lifestyle Content

Color Representation

Future:

E-measure(Body Scanning Techniques)

Mytailor.com provides a menu of options to design and designatetheir specific style needs

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CONCLUSION All these websites follow Business-to-consumer

(B2C) model along with click andmortar model.

For generating revenues , Life Style hasfollowed

Transactionmodel. Whereas Big Bazaar generates

revenuethrough Sales RevenueModel

Big Bazaar isthebest examplebecause:

1.High Aesthetic Appeal

2.Replacementpolicy uptoonemonth3. Compare Feature

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