the

NEW EQUIPMENT INCREASES PRODUCTION!Dunlop's new manufacturing facilities are geared to meet the ever-increasing

demand for the Maxfli, the world's most popular golf ball. This year, too, an unprecedented

adYCrtlSlllg schedule is certain to create more Ma xfli playersthan ever before. Production is at an all-time high; interest in the ball is

at an all-time high; sales arc certain to be record-shattering. This, truly, isthe year of the Maxfli. YOUR year of the Muxfli!

NEW SALES POTENTIAL ON MAJC;DRI GOLF SHOES. Heavy

adn~rtisillg will appear on this handsome, two-tone all-weather s4;oe. Rubbersole, rubber impregnated canvas uppers. Made on comfortable

arch supportillg last. Cleats specially designed for bad-weather golfillg.

You're assured of a good grip regardless of ground conditio us.

E AND RUBBER CORPORATIONSporling Goods Division

500 Fifth Aven"e, New York 36, N.v,

March, 1957 41

OverTheP 0 HOPCounter

'J he pro will make money for himselfand do a good job for hi members and./or that matter, their friends and relatives,if he will keep a memorandum book ofwhat eac h member would welcome as agolf gift. "I hi record will help a lot whenshopping is being done for Christmas,h.irthday and Fathers' a nd Mothers' daysgifts.

Ted Luther. [no, .outh Hills Ct"Pittsb urgh, Pat

Th pro hop that doe n't have a ep-arate departmentfor women i smissing a greatchance to ervcf m a I e golfersbetter, get a lotof favorable ad-vertising and in-creae sale: andprofits from thosecustomer who.hould gel spec ial

attention from the pro before they getin the habit of buying goll good out. ide.

• Howard Bonar, Pro, 'Waverly CCPort land, Ore.

Wise buying accounts for a good deal ofthe success a pro realizes from his mcrrhan-dising a tivitie . He ha hi mar ket rightbefore him to be tudied for the sil 'S, t -lcs,price, n 'cd and other matter that de-termine what he hould buy that will hquick! - and profitably old and, at the

42

'lame time, gi\ e ati fa tion to the bu 'er,,\ I,ittle better knowledg f market

ana.l)sls (~n~ how to use it in buying andsel1~ng will mcrea e pro bu inc greatly,

Frank Champ, Pro, Palmetto CCBenton, La.

Three que tion that alway test thgood brains of th pro bu in sman~re: I-!-0w c~n 1 eliminat th 'dog'Item m m inventory? How can I in-crease the efficien y of my d part-ment' operation? Hox an I profit-ably develop the hang in m . erv-ice and busine from a pro. hop to apro tor?

l\Iax McMurry, pro, Alameda (Calif.)Municipal GC

When th pro hopprize or as gifthave this mer-chandise wrap-ped in first classg i f t - packagestvlc. It givesth« goods an aptpearanrc of spe-cial value.

Charles Cong-don. pro at thTacoma (Wash.) G C, sa' an assistanro~ his is a star at attractive package WI appmg and has accounted for additiona I hopbusiness through 11i packaging.

ell golf good a

/---/r~

'!IIo••• .-=1\

It em to m that mor golfer arpla-ying equipment and wearing ap-parel longer be au (1) pri ehigher and (2) th pro' dutie arcoming more numerou and do notallow him time for selling qualit .

Ea h prof. ional ha to figure outhi own an ·wer. to problem of r •du ed revenue. [ore a cent on thprobability that middle-aged and old rmember hav outgrown old equip-ment and will buy n w may be oneanswer. ! for thoughtful organizingof the pro' time could be another.

Bud Williamson, pro, CC of T inrolnLincoln, 1 eb,

If your club is ronsid ring a new clubhouse or pro shop, or planning to alt rpresent huildings, givc plenty of thoughtto storag for bag art. and golf arsv : ize,location, arrangement and Iacilitic of th estorage area offer different problemalmo t verv dub.

Goi/dom

...... .. .

/ I t I

Haig

Ultra Wolter Hag nGolf Equipment,FeaturingNew Fluid Feel andUltra Pow red Ironssold ExclusIVelythrou h ProfessionalGolf Shops

Walt rHo nDivislon of WIlson

Sporting Goods CoGrand Rapids, MIchIgan

March, 19 7 4S

Harold J. Callaway, Skytop pro (I), and his assistants, Charlie Maytok and P te Blasko .

TIPS FORRAINY DAYS

•IURI. TG them out to the dub and then keeping (hem there 011 rain d.l) i ill

one of the perplc ing problems Iac ing pros and managcl s at resort Iayou: . Hvn-,during the bus) season which, under most Iavorahlc condition . is too shot t, it' impOl (ant from a revenue standpoint that e,ery da is a golfing day.

Harold .1. Ca llawa . who presides as pro at (he Skytop Club in the fesot t tOWI! of(he same name ill Penns lvania. has found several answers to the lain" cia . prcdic amcnt that he is happy to pass on to other rlubs faced with dollarl- elms "hell '\l'1(he weather isn't cooperative.

In his 25 cars at Sky top, Callaway has hit upon some novel idea for keeping eligtulltied hut hopeful golfers hanging around rlubhousc or pro shop. waiting rot .1 ln cakill the ovcrcast, on thos« days when it rains. For nne thing, he brings out the purrin r

mats and keeps the players O{{ upicd in tournament competition that mav last Io rthree or four hours, the trick hei/lg to provide ellough 1l1.11s to keep eyer,one bu . Ifinterest wanes in this diversion, Callaway ha., a projector all set up and rcadv to gowith an hour-long mov ie ~olourn, 01' as an altcrnat ivc, he may mov (' in ern d table anduggc t that (,H'. one II hi" luck at bingo.

Get Tn ('~~()ns

B\ thi time, it's midaltcrnoon :111<1 if the good weather srill is lurking behinrl .•cloud '(o\er, (he Sk top PIO eases h is (h:lrges into a lecture on golf, which U uaJJ ifollowed h ' a teaching- ses~ioJl. In the meantime, the golfer have been pending moncvat the dub bar or nlllllTlaging- around the pro shop tocking up on items the 've .d.W<I\ intended to 1>11• hut II('H'I have gottell around to. So, the clav Irom :1 revcnustandpoint, isn't ;111 thing like ,I total 10 s,

Cnllawav al () provides ta i crvic c 101 golr('.~ who :1Il' suunclcd out on the (out cwhen rain tart to fall. Sk top is interl.u ed with ser v i( 'al,ic roads and when the precipitation begin , ('H~I ()~H' courter.tcd .with the r luh who h:~ a (at, .mel that indUdf'caddies lockermcn, rndclie 1ll,1.,(CIS. asxrstant prm. crr., arc dispatched to all the r('motecorners of the r our (' ill the rescue operation. If it's carh ill the (1.1 '. Callawa t henlure the players in t o taking hi indoors cure fOI the ''! TO Colfinn' blue .

\pp.lr -ntl . the te III works ,\{'II rOl the Sk (01' master. He hn eight pCt OIJ hides him elf 'orking ir the pro shop and lor kcrroom and 11<' never bel mi (c1 meetillg

.1 p.l roll.

44 ,o/Ido/ll

Yes, wherever golf is played, PRO-GRIPgolf gloves are preferred by golfers forthat velvet feel and tacky gripfor the wide osscrtment of colors andstyles that enables them to pick theglove that's "just right" for them.These are iust a few of the many PRO-GRIP styles available for 19S7-askyour distributor for information onthe complete line.

No. 832-B-Pro-Grip's fine newBUTTON-BACK glove' Made of thebest lightweight leather and avail-able in four popular colors. For thegolfer who wants distinction with

No. 61-S-Preferred by moregolfers than any other withbuilt-in grip-Snugtex hastwice as many elasticbands. Capeskin palm ...soft, strong suede back.Adjustable wrist strap.

No. SOO-best-fitting glove on themark t! Back of Helanca, thestr tchable Nylon, expands andcontracts gently, molding to theshape of the hand. No wrinkle •••no ride-down. Holds firmly butcannot bind. Finest lightweightleather palm and fingers. Assortedcolors.

PRO·GRIP Golf Gloves, Club Head Covers and oc-cessorrcs are manufactured by C. M. Hili Co.,Peoria, illinois and are available only throughouthonzed distributors.

A YOU DIST laUTO

\{arch, 1957

Demand Far Exceeds Supply

Wanted: Young Men to Trainfor rf Management Positions

By H. B. MUSSERDept. of Agronomy, Pennsylvania State University

at GCSA Convention

T j quite evident that progres' in turf-gra management is definitely being

slowed down by the scare ity of well-trainedyoung men to take over the many jobswhir h the rapid development in all areasof this tremendous busi ness has created.There is parallel need in many fields ofturf management. In the future, golf willfind itself increasingly in competition withthese field for a supply of trained talentthat is pathetically inadequate in numbersto meet demand.

I have been asked to peak on trainingopportunitie available in colleges and uni-versities, to what ext nt these arc beingused, and what the prospects are for youngmen taking such training.

In an effort to fulfill thi as ignment, Isent que tiormaires to a number of insti-tutions which, to my knowlcdg , have takenan active interest in turfgrass, either froman educational or research standpoint, orboth. I received replies from nineteen ofthese in the U." and one in anada."

The summary of information given bythese school i I believe, an almost com-plete re ord of the contribution by edu-cational institutions in the training ofyoung men for the turf'grass business dur-ing the lat 10 years.

1. Of the 20 institution reporting, 9 of-fer a 4- ear currie ulurn in turfgrass man-agement leading to a B. , . degree.

2. Only one institution at the presenttime offer a 2-ye(lr training course.

3. Only one i nst itution offer a shortcourse of more than l-wcck duration. Thisis designed primarily as a refresher for in-dividuals with some c perienc and attracts only a v ry few beginners.

4. During th past 10 )ears the institu-

.Univer:dt . of r-izoun, Uninl"sily nf Cali for nia ,Univerlt of Califomia (LA), ~.f ..ol1c,!(('of Colorado, Florida State 1. nlvr-rstty, Geor-giaAgr. Colleg(', Pur-dur-, Iowa Stntr- Colll'ge, Kansnstate College, ,fasSHCh\lsdts Stute.Michigan State Unlvcrxltv, Hutgf'rs l'niver.lty,

Cornell rnh('r.it), Oklahoma A r College,Ontario ~I'. CoIlI'g('. Ol"I'~(m Stat(' College,Penn. yl nnl State, Hhotll' bland Stntc, Te asA&:. t ~olll'P;!', '!,shington Statl' CoIlI'W.

46

tions offering a full 4- ear (our e hav egraduated a total of 0 tudent. hi ian cneragc of appro. irnat 1 'one tudentper institution per year, he institutionoHering a 2-year cour e ha turned out 5!students during the same period.

5. The present enrollment in the 9 in-stitutions off 'ring a -l-year (OU1~e i 72. Itis quite apparent that enrollment i on theincrease, although it is pitifully low.

6. This is vident also in the enrollmentat the institution offering a 2-year course.Present enrollment here i 22. It i obvious~hat the shorter time involv d in rornplct-tng the 2-ear course at orrespondinglvlo~ver . cost, ha been an important COI{-tributing factor to the greater popularitjof this program. '. 7. The record is relatively much hetter1Il the c<lse.~f tudcnts who are taking ad-vanced trammg after completion of l- earcourses. \ total of 12 institutions offergraduate training in turfgrass. During thepast 10 )Cclr these institutions have gradu-ated 3] students with advanced degrees.'J he present enrollment i 21. <

It is evident that thi re ord falls farshort of meeting demand. Actuall , aboutthe only encouragement w get from it isthat enrollments arc increasing and a \ enlarge proportion of the student who. \l(-

r .ssfully (0 III pl ,t their tra ini ng sta inturfgrass management work. he availablerecords show that appro imatel 75% ofthe 2 and l-year cour e graduates hawjobs in this field. The figure is hetter than9OC'{) for the advanced student.

'I he records covering th typ of worki~] which grclduates arc engaged (0\ er pra(·\I( ally the cnur range of activities in therurfgras: field.. '1 he n:<or.d~ also show that the propOl-

t ron of individuals graduating from tui fmanagement rour es who go into golfcourse WOlk is rclativcl small. It prohahl-,doc. not roll titute mor than 10 to lilpercent. I think ther are everal goodrea ons for thi , I would 1i t competition ;\the major factor. Other pha e of the turf

Golldom

glCl

menu

On reason i01 thi rna that manvoune men planning to cut r college do

not know that uch training opportunit iec .ist. Thi (an be corrected b . th dev clop-mcnt of more ad qu.uc publicit on thepossibilities and advantage of thi f icld.

\ econd, and perhaps e 11 more com-pel] in rrea. 011 ma b that OU11 men \ ho.u e interested primarily in the practicalside of turl management are not old onthe nece: sit of taking lour ar of col-leg' training to fit themselve f r it. 'hevcr wide difference in th number ofstudent in 1- ear course compared tothose taki ng shorter (OUl C i 0 d ev i-dcnc e of this. \Vhile the of car trainingperiod i: 1110le de ..•irable, it hould be ad-mitted, that it i po. sibl to present apI act ical trainiug pI ogl .un III ;1 hortetperiod of time.

It is regrettable that institution havingthe personnel and ra( il it.ics to do thi ..•havebeen 0 slow in f('(ogni/in) the need .mdin tr ·ing to do an thing ab ut it I ,1111

happy to announr e that Penn h ania StatUniv rsit will activate u h a training(ours' ne t fall. Beginning in tober, aspec ial curriculum in turfgra managementwill be offered at Penn 'tat a part ofthe, inter course program. It will over aperiod of 16 we k in .arh of tv 0 ears.

pon ucce Ful ompletion, tud nt will1 cc ci • an appropriat certifi at f ar om-pli hrn nt.' h 'lie\ e that onlv bv thadoption of orne ueh program a rhi canthe edu ational in titution ill et theirliar of the respon ibilitv in th field of

training for turfgras: manag'm nt.

Golf Catches Up Wit Carson City

Carson City, Nev., last of th state capital withoua golf course, corrected that situation this winterwith the completion of a 9·hole municipal layou.Bob Baldock was the architect. When the course wasofficially opened, Gov. Charles Russell (1) andCarson City's mayor, Turner Houston, were among

the first golfers to put it to a te t.

Metairie Members Aid NewLouisiana Turfgrass Assn.

Ten th III you "al\ it

dvertised in G l ..FDOM

47

H. A. C. Rauchfuss, pres., Charles E. LaRoche, golf chmn., and James A. Nolen, Jr. architect (I to r)survey progress that is being made at Philadelphia CC where clubhouse and course are being rebuilt

or renovated.

Recreation for All

Sfress Family Funin RebuildingPhiladelphia CCA problem peculiar to most country

clubs these days - what to do to providemaximum enjoyment for all members ofthe family - is being solved at the Phila-delphia CC.There, a $1".500,000 improvement pro-

gram will transform the Spring Mill lay-out not only into one of the most moderngolf clubs in the area but into one of thecountry's outstanding family recreationcenters.The program involves construction of

an air-conditioned new clubhouse and ex-tensive redesigning of the course. It isthe largest country club project to be un-dertaken in the Philadelphia area sincethe early '30s. Philadelphia Country Clubis the third oldest organized club in theUnited States and was the second clubto receive a PGA charter.James A. Nolen, Jr. and Herbert H.

Swinburne, the young architects in chargeof the project, say the new buildings aredesigned to "solve the major problem con-fronting practically every country club inthe country - the handling of all familymembers conveniently, economically andin such a manner to give them maximumenjoyment."Nolen, who shoots in the low 80's and is

himself a member of the club, points out

48

that in the beginning most country clubscentered largely around golf - golf onlyfor the men of the family. But today thetrend is to make every club a real familycenter.At Saucon Valley, Bethlehem, Pa., for

example, a separate building has beenerected for youngsters. Philadelphia CChas not gone quite that far, but it isdoing a great deal to give the club maxi-mum usefulness for all members of thefamily. Here, the youngsters will have theirown rumpus room, called a- "CarnivalRoom," their own lockers, soft-drink andsnack bar, a juke box - and in generalhave their own private teen-age area.The contemporary-style clubhouse, lo-

cated on Spring Mill Road, commands abreathtaking view of the Schuylkill Valley.Construction is on schedule and the build-ing and other facilities will be ready inthe late spring.The project includes, besides the main

clubhouse, four tennis courts, an Olympic-size swimming pool plus a separate wadingpool for youngsters, a 300-car parkingarea, gun room, card and billiard room.The main dining room can be divided,

through use of doors and drapes, into var-ious rooms so that a number of groups canbe accommodated simultaneously. Thekitchen is centrally located and accessibleto all dining areas.Other rooms will include:The Polo Room is the front section of

the dining room which acco~modatesabout 140 persons. It can be opened intoand made a part of the rest of the maindining room which will then accoramo-date more than 300 members, but can alsobe closed off so that in days of minimum

Gal/dam

OUNDS-ST.

IS BEST!

Yes, on any ground ... a park, golf course, highway,cemetery, institution or estate ... there's a Worthington

mowing combination that's just the right answer toyour grass maintenance problem. By any test you

want to apply, Worthington units perform with low-cost mowing efficiency. Before you buy any mow-ing equipment, have an on-the-spot demonstrationon your own grounds. And-when. you do, doyour own testing. Try these great Worthingtonmachines under actual operating conditions onyour tough, hard-to-cut locations and notice theease with which they get the job done. Com-pare and test Worthington against all othertypes, and you'll agree that Worthington doesit better ... faster ... cheaper. You can testWorthington equipment on your own grounds

today. Just ask any Worthington Dealer fora "no-obligation" demonstration or writedirect to Worthington Company, Strouds-burg, Pennsylvania.

See for yourselfwith a free

demonstration!

The most complete line of large area grass maintenance equipment in the world!

Spa/ding sa/utes the fair sex with ...

Mary L

MARY LENA FAULK

na I I

D Igned exclu Iv Iy for ladie by the greatstar herself, the 1957 Mary Lena Faulk Reg-istered TOP-FLT1 E are loaded with good lookand ales appeal.

They're YN HRO-DYNED clubs, cientifi-cally weighted and coordinat d to brin anamazing new con i tency to any woman' am .

Th gleaming iron feature attractive redgrip with pink center titching. The woods arflamingo pink. Both iron and wood hay TruTemp r "Rocket" haft.

The wood feature paldin' "Pro- Form"

50 Gol/dom