Dynamic presentations lisa akesson 2017
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Transcript of Dynamic presentations lisa akesson 2017
PRESENTATION STRUCTURE
1) Attention Grabber 2) Big Message 3) Introduction / Agenda 4) Body of Message (3-‐5 points only) 5) Q&A (where relevant) 6) Summary 7) STAR Moment
THE ART OF PERSUASION – ETHOS, PATHOS AND LOGOS
The art of Persuasion came 2,000 years ago from Ancient Greece and is still used today because of its power of influence.
To create a successful presentation, you must strike a balance between analytical and emotional content. Aristotle found that to powerfully persuade you must employ 3 kinds of argument.
a) ETHOS – the authority and credibility of the presenter. The ethical appeal connects you with your audience through shared values and experiences
b) PATHOS -‐ emotional appeal connects to their feelings of pain and pleasure. People make important decisions based on emotions and justify it with logic.
c) LOGOS -‐ logical appeal where you develop a structure to keep the presentation intact and help it make sense; you might, for example, make a claim and supply evidence that supports the claim.
THE FOUR SOCIAL STYLES OF YOUR AUDIENCE
Developed by Psychologists David Merrill and Roger Reid
1. DRIVER– Decisive, independent, practical, tough, direct, competitive, determined, assertive, results-‐oriented, efficient, risk–taking
• Project/ team Leaders, Entrepreneurs, Owners of Businesses •
Give them the big picture, get to the point, focus on tasks, talk about goals and results. Keep to time.
2. AMIABLE – Patient, supportive, respectful, mature, stable, trusting, dependable, willing, persevering, team person, loyal
• Human Resources, customer relationship development and social work
Stress the people side, have clear structure, introduce new ideas one step at a time. Make sure they believe in you and you care.
3. EXPRESSIVE-‐ Enthusiastic, outgoing, impulsive, charming, generous, dramatic, persuasive, animated, optimistic, fun-‐loving, confident
• Sales, PR and Acting
Make it lively, fun, upbeat, positive. Don’t give too much detail. Focus on the people side of thing.
4. ANALYTICAL – Controlled, orderly, precise, deliberate, cautious, logical, analytical, systematic, diplomatic, serious, prudent
• Found in Accountancy, IT, Engineering
Give lots of detail – facts, figures. Be measured and precise. Use logical structure. Provide graphs, systems and charts etc.