bridging the gap between you and your audience

media planning and buying for technology companies

whatwe dowho we are

Welcome to DWA, the leading global technology specialist mediaplanning and buying agency. In today’s increasingly complex media market, there are an abundance of opportunitiesavailable to both the business and consumer advertiser. And with this, comes an abundance of questions. What media platform best suits an individual campaign? Should I be turning spendto online? Do multi-tiered campaigns achieve better results? How do I know I am getting themost for my money? How long should I run my media campaign for? How do I know mychosen media is achieving results?

This is where DWA comes in.

Our specialist media knowledge and expertise allows us to help technology marketingprofessionals directly reach their target audiences accurately and cost effectively throughcarefully researched, well chosen media.

By working only with technology companies we stick to what we know and do best - targetingpeople who make the purchasing decisions for IT products. We know what works and weensure it works well.

Whether you are planning a lead generation campaign, thought leadership drive, productlaunch, awareness push or a pay per click strategy, we will guide you from the initial planningstages, through to the management and execution of your campaign.

Let DWA help bridge the gap between your company and your audience.

building successfrom strong foundations

Media Planning

As a specialist agency, DWA has unrivalled experience in media planning for the technologysector. DWA plans all forms of media, from print to online and outdoor to broadcast.

Our Account Management teams take a holistic approach to planning, which ensures thateach media platform is manipulated to best suit your goals and is optimised for maximum cost effectiveness.

At DWA we have the tools available to access a wide and diverse range of industry data. We partner with many of the world’s largest research organisations, allowing us to provide the latest information on media trends relevant to the technology buying decision maker.

Whether we are looking at print circulation data or the development of online formats, we understand how IT purchasers use different media to make informed decisions. Ourunderstanding of changing markets, emerging communication channels and how these impact advertising, is crucial to the success of our client’s media campaigns.

In addition to this, all of our clients benefit from our industry knowledge and the success ofprevious media campaigns. Throughout our history we have planned and executed campaignsfor a huge range of companies within the technology industry, covering software, networking,telecoms, storage, security, wireless, PC and consumer electronics. The results of thesecampaigns are comprehensive and unique to DWA and in areas of media that have very littlequality research available, they are invaluable.

Every client is assigned their own dedicated Account Director and Account Management team, to administer the day-to-day running of each campaign and provide continual updatesthroughout its duration.

Media Buying

Our Account Management teams know the importanceof ROI and have exceptional buying power across allrelevant forms of media. Your return on investment isour number one priority and we continue to deliveroutstanding results.

We pride ourselves on the media relationships we haveestablished with international media owners over manyyears. This ensures that our rates are unbeatable andwe have proved this time and time again.

DWA is a key agency within the IT market and as a resultwe invest significantly across a range of technologymedia relevant to both B2B and B2C companies. Due toour continual spend in this sector we achieve economiesof scale that our clients benefit from.

Not only do we negotiate the best rates for yourbudget, the agency commission structure means thatwe don’t charge you for our services. You simply payfor your media and we are paid by the media owners. It couldn’t be simpler.

Lead Generation

At DWA we have embraced the migration of leadgeneration campaigns from traditional channelstowards digital media vehicles and are producingoutstanding results for our clients. Working for a largebase of IT companies we pride ourselves on thesuccess of the many international lead generationcampaigns we run at any one time.

Our Account Management teams are continuallyinvolved in delivering exceptional results for our clientsacross a range of relevant digital media, which meansthat we are continually up-to-date with what is workingand what isn’t. We know what media generates leadsacross a range of tech products and services.

Understanding where technology buying decisionmakers look for information to aid their purchase is vitalto the success of any campaign. There is rarely onemedia source and a typical lead generation plan couldinclude a mixture of different media. We target thedecision makers across all relevant channels to maximiseyour budget and tailor each campaign accordingly to thespecific lead requirements of each client.

We also manage the entire lead generation process,collate all your leads and deliver them to you in anorganized and timely manner in the format specified by you at the start of your campaign.

bridging the gap

10goodreasonsto work with dwa

1.DWA are technology specialists producing tailored media campaigns to target the IT decision maker. Our experience in this sector ensures we provide ourclients with first class solutions and results.

2.We understand the IT buying chain. As a specialisttechnology agency, we understand how the IT decisionmaker consumes media and how they make purchases.This is vital to the success of our client’s media plans.

3.We plan and buy all forms of media from print and online to outdoor and broadcast, producing integrated andtargeted media campaigns specific to our client’s brief.

4.We have tremendous buying power. DWA has long-established global relationships with media owners. This means we negotiate the most cost efficient ratesavailable for your budget.

5.We understand the importance of ROI and ensureour client’s budgets are spent to produce the mostmeasurable results.

6.We have access to all major media research. DWA isable to provide clients with up-to-date international mediaresearch and historical data from the many integratedcampaigns we have run.

7.We have full time resources in worldwide critical timezones. This allows us to successfully create globalmarketing campaigns tailored to local markets.

8.We provide in-house tracking and reporting for digitalcampaigns, allowing us to monitor campaigns from theoff-set and provide up to the minute results to ensureeach campaign is optimised to its full potential.

9.We work for many of the world’s leading technologycompanies. From our many years experience, we knowwhat is required to target the IT decision maker.

10.We can save you time and money by managing variousproduction elements for your media plans, includingtranslations, ad re-sizing and delivery.

If we have left you wanting to find out more……

Please visit us at www.dwamedia.com where you will find a full list of contact details for eachof our regional offices.

Or alternatively, if you want to be one step ahead of the competition, why not take advantage of a free media audit? DWA is able to prepare a detailed audit of your media plans and spendover the last five years, along with your competitors if you wish.

Not only will this help evaluate the success of your previous media but it will also highlight theareas where you should be spending and those which have not been cost effective.

Let DWA help bridge the gap between your company and your audience.

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