Duty Free Magazine - Media Kit 2015/16 (with US pricing)

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16 AMERICAS DUTY FREE & TRAVEL RETAILING NOVEMBER 2013

Grey Goose pop-up bar

Also in the Arrivals area, an even more spec-

tacular sight awaited travelers as the bar/

restaurant operated by HMSHost was trans-

formed into a Grey Goose bar and restaurant.

As well as having the opportunity to enjoy a

Grey Goose Le Fizz, travelers could sample the

same cocktails being enjoyed by movie stars at

exclusive festival parties. Three cocktails—the

Glacier Goose, the Canadian Crush and the

Torontini—were specially created for this

year’s festival and were all available to purchase

from the Grey Goose Arrivals bar. Also in the

bar was a big screen where travelers could

catch up on Festival news, which was being

shown alongside films on how to make the

Grey Goose cocktails.

Joining forces with the Bacardi Canada

team, in the on-trade Bacardi Global Travel

Retail gave travelers the opportunity to enjoy

a complimentary Grey Goose cocktail in one

of several bars, restaurants and clubs which

are festival hot spots throughout the city. The

cocktail gift voucher came with a Grey Goose

festival guide featuring a map of the best places

in Toronto to enjoy a cocktail during the Fes-

tival with the recipes to this year’s cocktails

on the reverse.

Trinity in Toronto

For the

Bacardi partners with Toronto Pearson, Nuance and

HMSHost for a film festival activation, effectively driving

sales of Grey Goose and upping traveler engagement

“We achieved great results

in Toronto last year and

set a high bar for us to top

in 2013, but thanks to an

excellent collaborative effort

we’ve created a seamless

Grey Goose experience for

festival-goers.” LEIGH IRVINE,

REGIONAL DIRECTOR FOR THE AMERICAS,

BACARDI GLOBAL TRAVEL RETAIL

As the movie world descended upon Toronto for its annual film festival, Bacardi

Global Travel Retail, in cooperation with duty free retailer Nuance, HMSHost and

Toronto Pearson Airport, celebrated the arrival of Hollywood’s finest.

Bacardi welcomed travelers at Toronto Pearson with a complimentary Grey

Goose Le Fizz cocktail—a refreshing mix of Grey Goose vodka, St-Germain

elderflower liqueur, freshly squeezed lime juice and soda water—served in an elegant flute.

And to help get consumers in the mood to see a festival movie, each Grey Goose Le Fizz was

accompanied by popcorn.

benefit

of all

Bacardi effectively raised the profile of

Grey Goose in Departures by driving

footfall into the Nuance Departures stores

by RYAN WHITE

DUTYFREEMAGAZINE.CA

Iraq DF in new terminal p.16 Prestige Suppliers: Pioneers in Southeast Asia p.18 Opulence in Arabia p.30

MAY 2015 · TFWA AP · VOL 25 · NO 1

TFWA AP 2015

Dubai Duty Free’s

Colm McLoughlin

named recipient of Irish

Presidential Distinguished

Service Award p.6

6 LIFESTYLE ISSUE OCTOBER 2015

LIFESTYLE: FASHION OVERVIEW

It’s boom-time for travel retail fashion sales across the

Middle East and Asia, driven by the voracious appetite for

trends among Chinese outbound travelers. Operators are

adding retail space at a clip to cater for the category’s popu-

larity – and sales are surging.

According to Saba Tahir, Vice President—Purchasing, fashion

sales at Dubai Duty Free, sales jumped by 34% compared to

the same period of last year, mainly spurred by the new brands

introduced in Concourse A—a different presentation than usual.

Even though Concourse A opened early 2013, it was only mid-

2014 when the whole fashion area was complete, namely with the

opening of Chanel and Hermès. “This has had a welcome and

positive upswing on sales,” says Tahir.

Has the fashion category now reached its potential? “Cer-

tainly not for Dubai Duty Free,” Tahir says, “and we see a lot

of potential to grow the fashion categories in the future, space

permitting. We can see more and more categories having fashion

elements—technology, for instance, is a perfect example. Fashion

evolves continuously and very quickly and in order to maximize

its potential, we need to be ready to embrace required changes at

any given time.

“The new fashion concept in Concourse A, where the brands

like Chanel, Hermès, Gucci and Salvatore Ferragamo are show-

cased in a different environment, is a way of adapting to changes

required at this time and making the most of what we can do for

this category.”

Catering to different requirements

In terms of buying, fashion is dictated by the trends and there-

fore Dubai Duty Free must ensure that the key items for each

collection are in its assortment, says Tahir, while the profile of its

customers dictates the specific requirements when it comes to

size, shape, color, etc. “As much as we cater to the international

market, we need to be diverse when it comes to product assort-

ment to ensure that we cater to different requirements,” he adds.

“However, we still have to be mindful of the fact that when it

comes to ready-to-wear, customers will still be drawn to basics

and safe styles and designs. Trying to strike a balance between

being true to the ethos of a brand and buying more safe and

conservative can be difficult and one we find challenging when

going to do orders!”

Dubai Duty Free’s top 10 fashion/lifestyle products overall are

bags, wallets, small leather goods, scarves, ties, belts, sunglasses,

jewelry, men’s polo shirts, and men’s shirts.

Traveling

The world’s leading travel retailers in the

Gulf and Asia are making space for luxury

fashion as sales leap—and the potential

has not yet been realized, they say

Dubai Duty Free’s top three fashion/lifestyle products

overall are bags, wallets and small leather goods

in styleby HIBAH NOOR

60 ASIA DUTY FREE & TRAVEL RETAILING OCTOBER 2015

EDITOR’S PICKS

1. Victoria’s Secret Forever Sexy: Dubbed provocative

and playful, this fragrance is pretty in pink, with delicate tulle

and black corset lacing up the back, inspired by the brand’s

lingerie. It contains an exclusive golden amber note for sultry warmth

2. Ray-Ban Havana Collection sunglasses: For Spring/Sum-

mer 2016, the Havana Collection in the Icons range pays tribute to

four of Ray-Ban’s most famous shapes, the Ray-Ban Aviator, Shooter,

Outdoorsman and Caravan, featuring classic havana acetate details

3. Braun Series 9 shaver: Intelligent SyncroSonic technology

delivers 40,000 cross-cutting actions per minute for a thorough shave

and skin comfort, offering much more cutting power than before

4. Chupa Chups Sweet Magnet by Perfetti Van Melle:

These travel-related packs contain fridge magnets with different

messages, such as “Love You.” Each box comes with eight mini fruity

lollipops and an over-sized magnet

5. Maui Jim Blue Hawaii collection: Perfect for extra-bright

days, the blue flash mirror coating creates one of the most protective

lenses on the market, combined with Maui Jim’s proprietary Polar-

izedPlus2 lens technology

5

4

3

2

1

Little luxuries

Indulge your desire for the finer things in

life with this season’s must-have items

www.dutyfreemagazine.ca ASIA DUTY FREE & TRAVEL RETAILING 61

6. Original Penguin Original Blend: The fifth scent in the

brand’s exclusive men’s fragrance collection introduces a fresh

packaging design in the series, making it unique to the assortment

7. Dyrberg/Kern Louise crystal earrings: New this year

comes this line of trendy retro watches with matching bracelets.

Developed exclusively for travel retail, the watch and jewelry sets

offer functional and stylish accessories

8. Love is On by Revlon: This fragrance sees the brand

widening its product offer globally, taking Revlon from its position

as a high quality, yet affordable cosmetics brand to an all-round

beauty company

9. Happy Plugs Lightning and Micro to USB

Charging Cables: Supplied by Travel Retail Innovations and

packed in attractive boxes, these brightly colored cables connect

the latest smartphones to a laptop or other power supply

10. Ampfly battery-free speaker: Combining the best of British

engineering and amazing entertainment, this new battery-free speaker

from the UK brand is fitted within an iPhone case

11. Valrhona Grands Crus chocolate squares:

The new high-end and elegant packaging highlights the gourmet

features of the chocolates, and the exceptional chocolate recipes

remain unchanged

10

9

8

7 6

11

126 AMERICAS DUTY FREE & TRAVEL RETAILING IAADFS MARCH/APRIL 2015

BEAUTY: Q&A WITH KATE UPTON

A Hot new

KATE UPTON FACT FILE

Place of birth: Florida

Occupation: Model and actress

Favorite city to visit in the

Americas: Florida, where I grew up

Is there anything on your bucket

list right now? Go on a safari

American model and actress Kate Upton reveals details

of her new Hot Collection for Bobbi Brown Cosmetics

collectionby HIBAH NOOR

Bobbi Brown’s new celebrity face

Kate Upton wears the Hot Collection

24 ASIA DUTY FREE & TRAVEL RETAILING TFWA/APTRA CHINA 2015

根据世贸组织规则，2015年中国将取

消银联在银行间结算的垄断地位，让

其它信用卡公司大胆进入中国市场，

尤其是维萨、万事达和美国运通，它

们既发行信用卡，也提供商户服务。

中国人青睐和购买的顶级品牌商品继

续占到中国游客总消费量的近75%，

这些品牌包括路易威登、古琦、香奈

儿、阿玛尼和万宝龙。化妆品、香

水、天然健康产品、鞋类和糖果糕点

居中国游客购买商品的前列。

更多中国人进入邮轮市场，为免税

和购物提供了新的增长机遇。2015

年，东亚将成为大型邮轮基地，主要

邮轮运营商投入大量预算，以中国为

中心，大力开展营销活动。皇家加

勒比、嘉年华及其它独立邮轮公司正

在增加从上海、天津和青岛起航的航

线。中国最大的在线售票商“携程”

最近购买了一艘邮轮，而“春秋旅

游”2015年要包租15艘邮轮。到2016

年，中国人将成为世界上第二大邮轮

旅游民族群体。

中国人拥有、经营和关注的酒店集团

开始主导市场。如家快捷酒店现在成

为第九大酒店经营商，锦江酒店就总

床位而言居第十位。锦江酒店2014

年成功推出“都城”中档酒店品牌之

后，将于2015年在新上海大厦高层推

出“J Hotel”品牌。北京旅游集团和

德国凯宾斯基酒店成立的合营企业“

诺金”的第一家豪华酒店将在北京开

放营业。大连万达将在伦敦、马德

里、芝加哥和澳大利亚黄金海岸等世

界各地建立万达酒店和度假村，而如

家快捷酒店和锦江酒店正在向整个东

南亚扩张。

2015年，中国人出境旅游和寻求新

体验的细分市场，尤其是高端市场，

将激发旅行社重点关注特色旅游和利

基市场促销活动。澳大利亚在用美食

引诱中国游客，瑞士在兜售滑雪场滑

雪活动，加拿大在落基山脉促销冬季

度假活动。邮轮，游猎，冬季冒险运

动，还有自驾车出租，各国旅游公司

2015年卯足了劲在中国加紧营销。

微信仍然是帮助品牌公司和零售商

有效联系中国海外购物者的主要平

台。52%的中国购物者表示，微信影

响着他们的购买决策。近乎100%的中

国手机提供微信服务，6亿消费者每天

都使用微信购物、收发信息和互动交

流。零售商尤其成功，他们利用微信

提高品牌忠诚度，提供深层次产品信

息，引导消费者从线上来到线下，最

终实现转化和销售。

中国经济虽然增速减缓，但仍然像中

国海外购物者扫货一样坚定有力，中

国国内经济增长的基本因素将继续推

动富裕的中上阶层中国人出国购物。

中国奢侈品进口税，依据产品种类不

同，仍然保持在 50%-125%。由于许

多中国人越来越把旅游视为身份的象

征，所以在纽约、伦敦、巴黎和新加

坡购买产品就成为一种炫耀的资本，

比实际购物本身重要多了。中国海外

购物者很快就要牺牲假期出去购物。

GUEST WRITER

74 ASIA DUTY FREE & TRAVEL RETAILING OCTOBER 2015

ASIA WHISKY REPORT

It’s a trying time for suppliers of

whisky to the Asian travel retail

market. Amid the much-publicized

economic downturn in China, cur-

rency woes have also affected European

sales. Here, leading producers reveal how

they are squaring up to the challenging

environment, and how activations and

promotions are playing a significant role

in their strategies.

Chivas holding strong

For Chivas Brothers, the overall travel

retail market is surging. “Within Chivas

Brothers Limited in particular, we are

seeing a steady increase in duty free

volumes, which have gained four percent-

age points in volume market share in 10

years,” says Cristina Carmueja, Customer

Marketing Manager at Pernod Ricard

Travel Retail Europe.

While Asia has slowed notoriously in

the past year, the company has continued

to maintain its momentum in the region.

Earlier this year, Chivas Regal Extra rolled

out in Asia travel retail. The new super-

premium expression, blended with rare

malt aged in sherry casks, launched in key

Asian airports throughout the May-July

2015 period.

The launch was supported by a new

campaign, “Welcome to the Next Level,”

which engaged consumers with a luxury

airside experience, led by in-store com-

parison tasting bars that revealed the

differences between Chivas Regal 12 and

Chivas Regal Extra. Select airports also

featured an interactive game, entitling

them to a premium gift. Additionally,

a sherry cask display as well as aroma

kit sets sought to bring the whisky’s key

flavor notes to life.

Marketing innovation continues. At

the 2015 TFWA World Exhibition, the

Chivas Globe-Trotter partnership, linking

to luxury luggage and the ongoing “Made

for Gentlemen campaign,” will be a high-

light on Pernod Ricard’s convivial stand.

Big contributor: The Glenlivet

The Glenlivet is now the world’s largest

single malt Scotch whisky brand by vol-

ume, according to IWSR 2014 figures, and

in September 2014, the Pernod Ricard-

owned brand passed the 1 million cases

per annum milestone.

According to Nikki Burgess, The

Glenlivet’s Global Brand Director, The

Glenlivet has been the biggest contributor

to the volume growth of the single malt

category worldwide, adding more than

any other single malt whisky brand over

the last five years.

Travel retail has played a major part

in this achievement. “The single malt

category has been growing consistently

across all regions with the travel retail

channel, in particular growing above the

global category average,” says Burgess.

The Glenlivet’s Master Distiller’s

Reserve range, introduced in travel

retail in July 2015, has been key to the

brand’s success. The range has expanded

to include two new expressions, Solera

Re-energizing

Top whisky producers are implementing

innovative campaigns to spark sales in the

challenging Asian travel retail marketthe market

Chivas Regal Extra rolled out in Asia travel

retail throughout the May-July 2015 period.

The new super-premium expression is blended

with rare malt aged in sherry casks

The Glenlivet’s Master

Distiller’s Reserve

range has expanded

to include two new

expressions, Solera

Vatted and Small Batch

by MARY JANE PITTILLA

Diageo

DUTYFREEMAGAZINE.CA

IAADFS 2015MARCH/APRIL 2015

IAADFS VOL 25 · NO 1

Industry sales hit US$60 billion p. 14 JFK T4 Redo p. 22 Panama Report p. 32

Inglés y español


RETAILER NEWS: ARI NORTH AMERICA

The oldest duty free retailer in the world, Aer Rianta

International (ARI) invented the concept of duty free

when it opened its first store in Shannon, Ireland in

1947. The company now operates in nine countries

around the world, opening its most recent store in Montréal-

Trudeau airport in April, 2014. This new store contributed in no

small part to an especially successful year for the global company,

adding to sales that were strong at all locations.

The new Montréal store is trading under The Loop retail

brand, which has been very successful in Ireland. If this location

is any indication, the brand also works well outside its native

country. The new space, which has expanded from 1,115 to 1,220

square meters, is designed as a partial walk-through. In line with

the fact that Beauty is the store’s best-selling category, the P&C

area has expanded to 360 square meters, a 35% increase in floor

space. The company also increased the number of whiskies on

offer, improving selection in its second-biggest category.

“Our core categories in Montréal are Beauty, Liquor, Tobacco,

Confectionery and Souvenirs,” says Seamus Holmes, General

Manager of Canadian Operations. “We also opened a stand-

alone Oakley store and a separate outlet for Watches, Jewellery,

Sunglasses and Fashion. Beauty is our largest category overall

and most importantly our fastest growing category, but we

have noted the trend towards growth in Lifestyle. Our stand-

alone Oakley store is performing well. In addition, we recently

introduced the Pandora brand. The initial launch has been very

A larger store and new branding helps lead

the way to strong sales for ARI in Montréal

In the loop

by WENDY MORLEY

The Loop’s Canadiana department is

popular with European travellers, who are

welcomed by a very Canadian moose

www.dutyfreemagazine.ca AMERICAS DUTY FREE & TRAVEL RETAILING 127

American model and actress

Kate Upton has partnered

with Bobbi Brown Cosmet-

ics as the brand’s second

celebrity face following their first‐ever

celebrity spokesperson, actress

Katie Holmes.

The new collaboration has resulted

in the Hot Collection of color cosmet-

ics, inspired by Kate Upton’s hometown

in Florida, which will be on-counter in

Americas duty free and travel retail in

March 2015. Described as fun, effort-

less and vibrant, each shade and product

in the collection was carefully selected

by Bobbi Brown to reflect Kate’s play-

ful, beach-ready lifestyle in Miami. The

collection pairs subtle nudes with pops of

color, while nude eyes and bright lips add

to the look, which aims to convey Kate’s

easy confidence.

Here, Kate Upton speaks to Americas

Duty Free for our IAADFS issue about her

new partnership and her desire to com-

municate the message of inner beauty and

confidence to other women.

How much awareness did you have

about beauty products growing up?

I was probably 13 when I started

wearing makeup. I actually had to

wear makeup because I used to show

horses. My mom taught me how to apply

it, and I would coordinate my makeup

with whatever outfit I was wearing—a red

lip to show English, or a brown smoky eye

to show Western. But my sisters and I

would always raid my mom’s makeup bag

together. Now my mom says: “You owe

me from years of stealing my makeup.” So

with this new partnership with the brand,

things have worked out in her favor, too.

Which product do you swear by?

Hydrating Gel Cream. I’m constantly

traveling and this moisturizer is the

first thing I apply as soon as I get off the

airplane. It’s lightweight without feeling

greasy, plus it smells amazing.

How do you relate to the

Bobbi Brown brand?

The brand celebrates a woman’s

natural beauty and individuality –

that’s a message that stands out. It’s a

philosophy that speaks directly to me

and that I’m proud to represent.

How did your collaboration

with Bobbi Brown come about?

Bobbi asked to meet with me, and

she is someone I have always looked

up to. I’ve always admired the way Bobbi

lives her life—from her exceptional career

and healthy lifestyle to her incredible

products—so I was excited to meet with

her, and once we sat down, it was as if we

knew each other already. There was an

instant connection and everything

evolved naturally from there.

What does your job as a celebrity

face of Bobbi Brown entail?

Bobbi Brown is all about inner

beauty and confidence, and how

makeup is meant to be fun—not to create

your confidence, just to improve it. That is

a message that I can relate to and want to

help relay to other women.

How do you feel about being one of the

first celebrity faces for Bobbi Brown?

The opportunity to be the face of

Bobbi Brown was incredibly exciting

to me. My mother and sister and I all use

the products and I grew up using them.

Bobbi is an American success story—she

created a global brand from an idea that

women can be beautiful being exactly

who they are, and I love that.

How would you describe Bobbi

Brown’s Hot Collection?

The Hot Nudes Eye Palette from the

Hot Collection was actually created

for me. We were on set and I told her

I really like the Creamy Concealer Kit

because it has powder and concealer in

the same kit. Bobbi knows I’m all about

convenience. So that’s what she did for

me, she put all the nude shadow shades

I love in the same palette.

What is your favorite Bobbi

Brown item?

Smokey Eye Mascara. I love the

formula, I love the brush. You don’t

have to put a thousand coats on. It

immediately gives you the look of a

smoky eye without actually having to

create one with eye shadows and liners.

Bobbi has some long-wear products

coming out this year. Do you ever

use long-wear formulas?

I should because I’m not a touch-

up person. It would be great when

I’m on the beach in Florida, where it’s

so humid. Although I usually just do

sunblock and moisturizer.

If you had to pack a weekend bag

for the summer, what would be in it?

Sunblock, face mist, lip balm,

moisturizer, a lip color, mascara,

and sunglasses. I love a shade. Last year

I was all about Ray-Bans and now I’m a

bit about oversized. But I feel like I’m

going to transition back to Ray-Bans.

A Hot new

Smokey Eye Mascara gives you the

look of a smoky eye quickly and easily

The Hot Nudes Eye Palette

from the Hot Collection

Kate Upton swears by Bobbi Brown’s

Hydrating Gel Cream moisturizer

after an airplane journey

The Creamy Concealer Kit has

powder and concealer in the same kit

88 AMERICAS DUTY FREE & TRAVEL RETAILING OCTOBER 2015

JEWELRY: BUCKLEY LONDON

UK-based jewelry brand

Buckley London has a strong

global presence, and the

Americas are no exception,

according to Global Sales Director

Neil Thompson.

The brand’s presence in the Americas

has seen particularly robust growth and

since 2012 has expanded distribution to

over 100 doors, in all travel retail channels

throughout the region, notes Thompson.

The company has always had a strong

foothold onboard airlines, but he is espe-

cially pleased with recent results in mari-

time and in key airport locations from

Montreal to Chile, as well as its border

doors. In addition, IBBI, agent to Buckley

London, has strengthened its sales force

to seven sales reps, covering Canada to

Latin America, and this has been strategic

to reach and service more doors.

Now the company is preparing to

unveil its recently revamped collections

at the 2015 TFWA World Exhibition

in Cannes. “We are

extremely excited to

be exhibiting at the

TFWA World Exhibi-

tion,” enthuses Thomp-

son. “This will be the

first exhibition we have

attended since announc-

ing the refresh of the

brand and opening up

products to a broader target

audience, with the introduction of

sleeker and more modern profiles. Cus-

tomers can expect to sense the new look

and strong design direction.”

Buckley London designs all of its prod-

ucts in-house at its UK head office and

adapts trends to fit the needs of its global

customers. Each new collection involves a

detailed development process, including

months of trend analysis, and ensuring

each piece meets its high quality stan-

dards. The company offers an extensive

mix of products, from trend-led fashion

pieces to contemporary classics, and a

broad range of price points are used to

cater for all customers.

In addition, it offers both self-select

and under-the-counter display options,

allowing the brand to create a different

feel, depending on the area it is displayed.

Turning to new product developments,

the company has unveiled four collections

which feature trends of organic shapes,

tonal crystals and natural gems.

The Aura collection draws inspira-

tion from the vivid color of the Northern

Lights with smoky tones of grey lip shell

beneath chequerboard glass; the Selene

Collection takes its name from the god-

dess of the moon in Greek mythology,

as each mother-of-pearl slice is under a

glass cabochon, resembling the frosted

shimmer of the moonlight; the Capri

Collection features scatterings of tonal

pave-set stones which complement the

rose-gold plating; and the Affinity Col-

lection symbolizes the power of eternal

bonds through delicate circles made from

sparkling cubic zirconia accents.

The company has also capitalized

on the stacking trend with four new

“fast-fashion” collections. The wearer can

choose from the glass bead Carousel Col-

lection, or the Serenity Collection, which

uses semi-precious gemstones known for

their healing energy. The modern styles of

the mesh-inspired X O ♥ Collection and

the polished bead Simplicity Collection

allow for stacking mixed platings high.

Buckley London is sure it is on the

right track with these developments,

having held focus groups in the UK and

the Americas. “It reinforced views that

Buckley London provides fun, everyday

style, whilst remaining true to our British

heritage. We also learned that our prod-

ucts are great giftable items due to our

branded packaging.”

“We expect a great end to 2015 and

are on track for an even stronger 2016,

given our new partnerships, new collec-

tions and global marketing plans,”

he concludes.

Buckley London capitalizes on the stacking trend

with four new “fast-fashion” collections

Fresh

Having built a sizeable travel retail

business across the Americas,

British jewelry brand Buckley

London is showing off its sleek new

look at the TFWA World Exhibition

faced The Selene Collection

takes its name from the

goddess of the moon

in Greek mythology


FASHION FILES: LAGARDÈRE TRAVEL RETAIL UK & IRELAND

Lagardère Travel Retail UK & Ireland recently

announced the opening of The Fashion Place at

Glasgow Airport. The store is a pilot of the concept but

more openings are already planned for Seville in Janu-

ary 2016 and Nice in March 2016.

Mélanie Musso, International Retail Brand Manager, Duty

Free Global, Lagardère Travel Retail, tells us that fashion has

been a focus for the company worldwide for some time now

since a significant portion of the growth that duty free has

experienced of late has come from the category. “Fashion also

represents an opportunity for us to grow our own business,”

Musso explains.

Of course, Lagardère Travel Retail knows a thing or two about

fashion, with the operator’s multi-brand concept, The Fashion

Gallery, currently in place in Singapore, Madrid and Warsaw

airports. Fashion and accessories are performing extremely well

across Lagardère Travel Retail’s global network, with Musso

calling it the operator’s “main lever of business growth,” with a

turnover evolution at +21% in 2014 versus 2013. A clear indica-

tion of the importance of fashion to Lagardère Travel Retail’s

bottom line is the fact that in 2014, 41 boutiques were opened; a

further 57 are planned for 2015.

“The fashion business is definitively becoming an important

category in travel retail,” Musso explains. “For instance, our fash-

ion portfolio now represents 16% of our global business. Fashion

purchases in travel retail are at 75% impulse, yet passengers

are more likely to yield to accessories and jewelry offers. The

positioning of The Fashion Place Glasgow offer has been defined

based on the airport and passengers research we performed.”

Answering

Lagardère Travel Retail UK & Ireland’s

latest concept, called The Fashion Place,

has been designed from the ground

up to meet travelers’ fashion needs

the call

Mélanie Musso, International Retail Brand Manager,

Duty Free Global, Lagardère Travel Retail

by HIBAH NOOR

Increased seat capacity and improved

global economy in addition to

concerted efforts on the part of many

Caribbean countries helped make 2014

the region’s best tourism year yet

10 AMERICAS DUTY FREE & TRAVEL RETAILING APRIL 2015

CARIBBEAN TOURISM REPORT

There’s no denying that a market like leisure tourism

is inextricably linked to peaks and valleys in major

worldwide economies. Given poor economic indica-

tors in the US and Europe over the last few years that

resulted in would-be tourists having less disposable income, the

tourism industry in the Caribbean has had a tough go of it.

Nonetheless, travel to the region is starting to pick up, and

Winfield Griffith, Director of Research & IT at the Caribbean

Tourism Organisation, says that the signs were evident near the

end of 2014.

“Leisure travel is displaying steady demand again as the

economies in the main markets continue to show signs of resur-

gence, although these signs vary from weak to moderate at best,”

he explains. “This heightened demand significantly benefited the

Caribbean [in 2014] and is clearly evident in the fact that visitors

are coming in larger numbers such that growth rates in arrivals

were higher than expected last year. The growth rate of 5.3% in

tourist arrivals was among the best at the regional and sub-

regional levels worldwide.”

Furthermore, an analysis of data provided by Smith Travel

Research, a US company that tracks overall performance of the

hotel sector, reveals that Caribbean hotels earned more revenue

last year than in 2013. Room occupancy rates also improved

slightly, and revenue per available room was up 5.7%.

More good news is that this increase in travel wasn’t just a blip

On the up and up

2014 proved to be a banner year

for tourism in the Caribbean, and

growth is expected to continue

as more and more tourists opt for

sun and fun on their vacations

by RYAN WHITE

Richard Sealy, Minister of Tourism for

Barbados and Chairman of the CTO,

notes that much of the responsibility

for continuing to attract tourists

rests squarely on the shoulders of

the organization and its members

(Left) Hugh Riley, Secretary

General of the Caribbean Tourism

Organisation, notes that there’s

reason to be optimistic for 2015


Industry

sales hit

US$60

billion

in 2013Global travel retail and duty free

sales reached US$60 billion in

2013, according to the latest

figures from Generation Research,

Sweden, the industry data experts

by HIBAH NOOR

GLOBAL TR & DF OVERVIEW

www.dutyfreemagazine.ca AMERICAS DUTY FREE & TRAVEL RETAILING 15

Global travel retail and duty free sales hit US$60

billion in 2013, according to the latest figures

provided by industry data specialists, Generation

Research, Sweden.

By product category, fragrances and cosmetics led the way

with 28.8% of total sales (US$17.3 billion), followed by wines

and spirits with 16.4% (US$9.9 billion), fashion and accessories

(14.6%/US$8.8 billion), tobacco goods (13.1%/US$7.9 billion),

watches, jewelry and fine writing instruments (10.4%/US$6.2

billion), electronics, gifts and other goods (8.9%/US$5.3 billion),

and confectionery and fine food (7.9%/US$4.7 billion).

Fashion and accessories topped the charts in terms of the

percentage increase in sales over 2012, boosting its share by

10.1%. Fragrances and cosmetics also grew its share of sales, with

a 9.3% upswing on the previous year. Notably, wines and spirits

climbed by 8.5%, narrowly beating confectionery, up 8.4% on the

year. Smaller increases were registered by tobacco goods, up 3%

year-on-year, and electronics/other at 2.4%.

By region, Asia and Oceania took the largest share of sales

with 37.2%, narrowly beating Europe at 33.6%. The Americas

contributed 18.6% of sales, followed by the Middle East at 9.3%

and Africa (1.4%). Asia and Oceania increased as a proportion

of worldwide sales by 12.1% year-on-year, while the Middle East

grew its share by 11.1% versus 2012. Africa managed to up its

share by 7.3% on-year, with smaller upticks registered by Europe

(4.5%) and the Americas (2.8%).

By sales channel, airport shops took the lion’s share of sales,

with 57.8% of turnover, followed by other shops (33.5%), airlines

(5.0%) and ferries (3.7%). Other shops and airport shops boosted

their share of sales compared to 2012, up 8.8% and 8.6% respec-

tively. Airlines managed a smaller pick-up of 1% year-on-year,

while ferries lost 8.4% versus 2012.

South Korea was the number one country in US dollar sales,

with a market share of 10.5% and an 8.9% rise in value terms

compared to 2012. China followed with 7% market share (+23.5%

The world’s top 10 product categories

in duty free and travel retail 2013

Product categorySales in

US$ millionsMarket Share

Cigarettes

6,75311.3%

Skincare

5,98610.0%

Women’s

Fragrances

5,401

9.0%

Confectionery

3,696

6.2%

Scotch Whisky3,358

5.6%

Men’s Fragrances3,097

5.2%

Accessories

2,907 4.8%

Leather Goods 2,845

4.7%

Jewelry

2,695 4.5%

Make-Up

2,458 4.1%

Total:

39, 19565.3%

*Source: Generation Research, Sweden

DUTYFREEMAGAZINE.CA

Asia Duty Free _ NEW_ok.indd 2

10/04/15 13:46

Changi breaks records p. 14 China Duty Free stays ahead p. 26 Prestige Supplies expands p. 40

TFWA AP 2015 MAY 2015 · TFWA AP · VOL 19 · NO 2

CONTENTS

What’s

inside

14

24

FEATURES

Industry sales hit US$60 billion in 2013 14

Online experience with Dufry 68

London Supply’s retail play

70

Taking travel retailing to the next level 78

Guest writer: Sarah Branquinho 84

ARI North America is in the loop 86

Taking the next step

92

An exciting show in store

98

Viewing 2015 with positive anticipation 100

Tackling global challenges head-on 102

The sun is shining

104

Essence Corp. tackles

Caribbean challenges

109

Extreme targeting

114

LEAD STORIES

18 Top Story

READY FOR GROWTH

Santiago’s Comodoro Arturo Merino Benítez

International Airport will more than triple its

passengers in the next 30 years. Under a

new consortium, this airport will be ready

for them

22 Airport Report: JFK

STEP BY STEP

JFKIAT, which manages JFK International

Airport’s Terminal 4, has been taking its

time fully developing its new airside com-

mercial space

36 Panama Report

WHERE THE AMERICAS MEET

Three big names in the industry—Motta In-

ternacional, ASUTIL and Grupo Wisa—weigh

in on what makes Panama a great place to

do business

EL LUGAR DE ENCUENTRO

DE LAS AMÉRICAS

Tres nombres prestigiosos de la industria—

Motta Internacional, ASUTIL y Grupo Wisa—

analizan los motivos por los que Panamá es

un sitio ideal para hacer negocios

40 Latin Americas Report

SOMETHING FOR EVERYONE

Four Latin American duty free operators walk

Americas Duty Free through their varying

strategies for ensuring success in an increas-

ingly competitive industry

ALGO PARA TODOS

Cuatro operadores duty free de Latinoaméri-

ca revelan a Americas Duty Free sus cambi-

antes estrategias para garantizar el éxito en

una industria cada vez más competitiva

58 Association Report: ASUTIL

WHAT’S TO COME

ASUTIL’s José Luis Donagaray discusses

the organization’s upcoming conference

in Panama and what big changes in Brazil

could mean for the industry

LO QUE TRAERÁ EL FUTURO

José Luis Donagaray, de ASUTIL, habla so-

bre la próxima conferencia de la organización

en Panamá, y lo que podrían significar para la

industria los grandes cambios en Brasil

CONFECTIONERYJUNE 2015 · SPECIAL ISSUE

m1nd-set’s sweet findings p. 6 Dubai Duty Free’s point of view p. 18 Mondelez shares secrets p. 26

DUTYFREEMAGAZINE.CA


SPIRITS TRENDS: THE FUTURE OF SPIRITS

Economies go up and down, but the desire for liquor

remains. In fact, alcohol has often been referred

to as a “recession-proof ” business: people drink to

celebrate when they’re flush and drink to drown their

sorrows when they’re poor. While not completely accurate, few

industries do as well in down times, and this has been a good

thing for liquor companies in the Americas over the past few

years. In 2008, the year of the recession and then economic crash

in the US, sales of alcohol in the country jumped 9%. In 2015

the US is on top whereas Brazil, which had been riding high,

has now not only dropped into a recession, but its currency has

plummeted. This does little to stem the flow of liquor in that

country, however.

According to the IWSR, sales of both wine and spirits grew

globally from 2009 to 2014, but the growth of spirits far outpaced

that of wine, which remained relatively flat. Spirits sales, on the

contrary, grew from just over 15 billion 9-liter cases to nearly 23

billion cases in that timeframe. However, in 2014 global sales of

both spirits and wines went into decline, spirits by 0.1% and wine

by 1.1%. While imported spirits remained on a growth trajectory

in the Americas, this was at a slower rate than in 2013. Home-

grown favorites American whiskey and tequila both did well, but

in Brazil cachaça sales dropped.

The premiumization trend

The spirits trend globally continues to be premiumization,

although as with liquor sales in general there are pockets where

this is not the case. This trend continues in duty free in Argentina

and Brazil despite economic troubles and volatile currency; The

Economist, meanwhile, reports that Brazil remains a top global

market for premium spirits. Across the border in Argentina,

Maggie Ducos, Commercial Director of London Supply, says

a big trend over the past year has been increased spend. “The

major change I saw was that customers put more into their shop-

ping basket,” she says. “They made sure to include luxury items

alongside the bestsellers, tending to add value with luxury acces-

sories and more exclusive whisky, increasing the average ticket.”

Whiskey still growing

Sales of American whiskey have grown throughout the globe,

and the Americas region is no exception. Brown-Forman’s Jack

Daniel’s grew globally by 6% in 2014, and 7% in markets outside

the US. Brazil and Global Travel Retail were both mentioned in

the company’s annual report as notable growth drivers.

Jack Daniel’s Tennessee Honey saw great success, with global

underlying net sales growth of 28% globally, with net sales out-

side of the US jumping 55%. Other members of Brown-Forman’s

portfolio of super- and ultra-premium whiskeys have also grown

Sales of cachaça have

dropped in Brazil as people

have begun turning to vodka

as the liquor in their caipirinha

A spirited

A booming cocktail culture and

penchant for premium helps the

liquor industry survive hard times,

but there are pockets of decline

futureby WENDY MORLEY

$65 BILLIONSEPTEMBER 2015 · SPECIAL ISSUE

Rapid growth in TR p. 6 Cruise market in Asia p. 16 Three-sided support p. 26

DUTYFREEMAGAZINE.CA

ISSU

E

THE


IMPERIAL TOBACCO

In 2014, Imperial Tobacco created

a transformational new look and

focus for its stand at TFWA WE in

Cannes, incorporating the travel

retail business and the Global Duty Free

department forming the new Global

Travel Retail unit. This year will see a step

up in its new direction.

Imperial Tobacco’s stand at Gold GO6

is completely new. It will express a cor-

porate feel with a modern, futuristic look

that will take visitors through a journey of

discovery about Imperial Tobacco Group

(ITG), its brands and key facts about the

tobacco history and business as the com-

pany moves into its theme: “Experience

and Evolution.”

“We will highlight to our customers

that ITG has huge experience and knowl-

edge of the global travel retail industry

whilst, at the same time, is ready to evolve

and be prepared for the future,” says

Andreas Lemke, General Manager Global

Travel Retail. “We are a company with

a wide brand portfolio that completely

understands its customers and the market

in which we operate. The nice part of it is

that our customers have been partners in

that evolution through the years and they

will recognize our past whilst creating the

future with us.

“ITG’s emphasis is to follow key trav-

eling nationalities with their key brands,

namely Davidoff, Lambert & Butler and

Gauloises. By connecting directly with

the consumer and then keeping in touch

throughout the consumer`s journey we

can measure our achievement in terms of

maintaining brand loyalty or switching

from a competitive brand to one of ours.”

says Lemke.

In Cannes, ITG will be talking to its

customers along these lines, aligning

activations and promotions with brands

relevant to traveling nationalities. Dav-

idoff Cigarettes, Imperial Tobacco’s luxury

global cigarette brand, remains the key

focus for ITG.

Earlier this year at TFWA Asia Pacific,

ITG announced its “For the Hunters”

campaign, which launched in the Gulf

region. The campaign’s aim is to rejuve-

nate Davidoff Cigarettes with a modern

and fresh edge, Intending to strike a

nerve with Davidoff ’s target market

group by highlight specific attitudes and

the mentality that appeal to them. The

campaign has been supported by impres-

sive visuals that highlight the strength and

style of the brand, based around three key

descriptives: “For those who know when

to strike,” “For those who own the game”

and “For those that set the pace.”

In Cannes ITG will continuing to

roll out its “For The Hunters” marketing

campaign, alongside regional product

launches and new campaigns for Gaulo-

ises and Lambert & Butler.

At TFWA Imperial Tobacco

will advance its Global Travel

Retail unit as it continues to roll

out its “For the Hunters” and

other marketing campaigns

Hunting

in Cannes

In Cannes, Imperial Tobacco is focusing on product

launches and marketing campaigns for Gauloises, Lambert

& Butler and in particular Davidoff, pictured hereby WENDY MORLEY

Andreas Lemke, General Manager Global Duty Free for

Imperial Tobacco, says the company’s emphasis is to

follow key traveling nationalities with their key brands,

namely Davidoff, Lambert & Butler and Gauloises

The multi-brand Junction store was designed

and executed by Qatar Duty Free’s in-house

team, and is performing extremely well


RETAILER NEWS: QATAR DUTY FREE

In just over a year, Qatar Duty Free has shot to the top of

the fashion retail charts with its impressive assortment of

mid-range and high-end brands targeting the diverse pas-

senger mix at Hamad International Airport (HIA) in Doha.

From the understated Italian chic of Giorgio Armani to the

vibrant Arabia-inspired T-shirt designs from local brand Fanilla

Couture, the retailer is going after both the dedicated fashionista

and the casual shopper.

Keith Hunter, Senior Vice President, Qatar Duty Free, is keen

to stress the retailer’s distinctive approach to the fashion category,

choosing to work with both established and niche brands that are

new to the airport environment.

“We are delighted with the reaction that we have had to our

unique mix of mid-range and high-end fashion and lifestyle

brands which we have brought to HIA,” he enthuses. “Most

notably our own concept multi-brand stores that were designed

and executed entirely by our in-house team have been perform-

ing extremely well. We took a risk by introducing brands and

concepts that are not traditionally associated with travel retail or

airports and it has really paid off.

“Our bespoke boutiques such as Esquire, a one-stop shop

for every man’s sartorial needs, or The Boulevard, which was

designed to meet the requirements of today’s fashion-conscious

travelers, have found an appreciative audience at HIA. Junction,

with its trendy mix of male and female urban brands such as

Desigual and Diesel, has also been a big hit with travelers.”

At the upper end of the market, Qatar Duty Free has an

avenue of luxury boutiques, which includes brands such as

Hermès, Ferragamo, Giorgio Armani, Tiffany & Co, Rolex, Hugo

Boss, Coach, Burberry and Michael Kors, which is also a popular

destination for fashion-savvy travelers.

A fashion

Qatar Duty Free has experienced a

fashion renaissance since the opening

of Hamad International Airport in 2014

lover’s oasis

Keith Hunter,

Senior Vice President,

Qatar Duty Free

by HIBAH NOOR


sales were fairly flat in 2013 but in 2014 they fell. The crackdown

on conspicuous consumption affected sales in China, and sales

fell drastically throughout that region. Despite the industry’s

reputation as being “recession proof,” sales dropped drastically in

the economically troubled Venezuela.

Brazil is one of the biggest global markets for spirits, a strong

market for Scotch whisky, and its coastal city of Recife is believed

to have the highest per capita consumption of Scotch whisky in

the world. According to the Scotch Whisky Association, whisky

is now the UK’s sixth largest export to Brazil. In 2014, however,

while volumes remained the same, value dropped, suggesting

that the economic situation there, too, has affected consumer

purchasing. Despite positive economic conditions, sales of Scotch

whisky in the US, which had increased 8% in 2013, dropped

back down 9% in 2014, bringing figures back approximately to

the same levels as in 2012. Mexico showed the one shining light

in the region. The volume of Scotch whisky sold in the country

increased 5% in 2014 after increasing 20% in 2013. However,

value still dropped 10%.

Vodka remains flat

Despite being the largest global category, vodka sales have been

quite flat for the past few years. In 2013 the category’s growth

barely reached above zero. Until recently flavored vodka was

leading what growth there was, but flavored vodka sales have

now also dropped; some companies have begun to narrow their

flavor range or commit to offering more traditional, natural

flavors.

An example of this is La Martiniquaise’s Poliakov vodka. The

brand underwent a flavor makeover last year, upgrading its clas-

sic flavors using exclusively natural ingredients. Nadege Perrot,

Poliakov Brand Manager, says “flavor fatigue” was the reason for

the change in the brand’s range, which now includes Strawberry,

Caramel, Peach, Cranberry, Green Apple, Mandarin and Lemon.

Perrot has big expectations for the coming year. While this top-

selling brand’s main strongholds are in Europe, Oceania and the

Middle East, it is looking for expansion in the Americas.

All is not lost, however. Sales of unflavored vodka picked up

last year, and the spirit is still becoming more popular in Brazil.

That country’s vodka sales are expected to continue growing over

the next few years, according to IWSR.

in the double digits, and often high double digits. For example,

the Woodford Reserve family grew 32%.

American whiskey is not the only winner in the brown spirits

category. Irish whiskey has been on a massive upswing, with sales

in America quadrupling since 2002 and increasing by 22.5% last

year alone. High-end Canadian whiskies such as Brown-For-

man’s Collingwood are also on a growth trajectory.

Scotch whisky has not had the same good fortune. Global

Brown-Forman has seen great

success globally with its Jack

Daniel’s Tennessee Honey,

with net sales jumping 55%

globally outside the US

Poliakov, one of the world’s biggest vodka brands, upgraded its

flavor range last year, citing “flavor fatigue” as the reason

SPIRITS TRENDS: THE FUTURE OF SPIRITS

THE DUTY FREE INDUSTRY’S REGIONAL SPECIALISTMEDIA KIT 2015/16 DUTYFREEMAGAZINE.CA

DUTYFREEMAGAZINE.CA

NEW DAVIDOFF ESCURIO

A NIGHT IN RIO INSPIRES AN ADVENTURE IN TASTE

RHYTHM · INTRIGUE · ORIGINALITY

DISCOVER WHERE ESCURIO MIGHT TAKE YOU

davidoff.co

m

dav_esc_210x203mm.indd 1

16.09.15 10:06

ARI’s Gerry Crawford discusses business p. 10 DDF unveils shops in Concourse D p. 14 ATU has global ambitions p. 28

OCTOBER 2015 · TFWA WE · VOL 25 · NO 2

TFWA WE 2015

Key points

■ Total distribution of 11,850 targeted readers

■ Established and respected; published for over 20 years

■ Truly unique and relevant regional perspectives

■ All issues distributed at events and to regional database

■ Strong internet exposure: Our website receives ~ 3 million hits per year

■ Biweekly enewsletters with high open and click rates

■ Coverage of all major duty free exhibitions

■ Bilingual issues: Spanish/English in Americas and Mandarin/English in Asia

■ Continuously updated design and editorial content, to stay current

PARENT COMPANY OF AMERICAS, ASIA AND GULF-AFRICA DUTY FREE & TRAVEL RETAILING MAGAZINES, GLOBAL MARKETING, IS THE ONLY PUBLISHING HOUSE THAT PRODUCES REGULAR MAGAZINES AND NEWSLETTERS TARGETED SPECIFICALLY AT DUTY FREE & TRAVEL RETAIL EXEC-UTIVES WORKING IN THESE SPECIFIC MARKETS. AS SUCH IT PROVIDES AN INVALUABLE SOURCE OF INFORMATION AND EXPERT OPINION ABOUT MATTERS PERTAINING TO EACH OF THOSE SPE-CIFIC REGIONS. AT TFWA WE CONSIDER THESE PUBLICATIONS TO BE PILLARS OF THE INFRA-STRUCTURE THROUGH WHICH THE INDUSTRY IS DEVELOPING NOW AND IN THE FUTURE.

– ERIK-JUUL MORTENSEN, PRESIDENT, TFWA’’

Global MarketingCompany Ltd.

Launched over 20 years ago, Americas, Asia and Gulf-Africa Duty Free maga-zines cover all three regions of the world that are on a growth trend in

the global travel retail industry. Our high-quality, glossy magazines are

the perfect choice to showcase global brands. While we have a clear regional focus, offering especially relevant informa-tion and allowing for targeted marketing, we have the look and feel of a high-end con-sumer publication.

While issues are produced for – and dis-tributed at – specific industry events such as IAADFS, TFWA Asia Pacific, ASUTIL, TFWA World Exhibition, MEADFA and FDFA, each issue is also distributed to the entire regional database to ensure we reach all possible industry professionals regardless of their attendance at any particular event.

Industry insiders know Americas, Asia and Gulf-Africa Duty Free magazines are must-read titles; we uncover the news that matters and, most importantly, get it into the hands of travel-retail industry decision makers.

Kindest Regards,

Hibah Noor, Editor-in-ChiefAmericas, Gulf-Africa and AsiaDuty Free & Travel Retailing

BEST OF BOTH WORLDS

■ Elevate your profile

■ Reach industry leaders and decision makers

■ Well-respected industry magazine published for over 20 years

■ Strong relationships and partnerships with TFWA, ASUTIL, IAADFS, MEADFA, FDFA, research groups like m1nd-set, and duty free operators

■ Full-service, turnkey media planning to make the very most of your marketing spend

■ Targeted, cost-effective media solutions. Regionally, thematically: Adapt your messaging and creative to your target audience

■ Multiple media touch points: Print, digital, experiential

■ Regionally based writers, an authentic voice and especially relevant information

■ Copy in English-Spanish in Americas and in English-Mandarin in Asia

WHY ADVERTISE?

DUTYFREEMAGAZINE.CA

NEW DAVIDOFF ESCURIO

A NIGHT IN RIO INSPIRES AN ADVENTURE IN TASTE

RHYTHM · INTRIGUE · ORIGINALITYDISCOVER WHERE ESCURIO MIGHT TAKE YOU

davidoff.com

dav_esc_210x203mm.indd 1 16.09.15 10:06ARI’s Gerry Crawford discusses business p. 10 DDF unveils shops in Concourse D p. 14 ATU has global ambitions p. 28

OCTOBER 2015 · TFWA WE · VOL 25 · NO 2TFWA WE 2015

■ In addition to special features relevant to the specific region and timely topics, each issue offers:

■ Ample operator news and information

■ In-depth articles about major airport projects and renovations

■ Company profiles

■ Exhibitor coverage

■ New and exciting offerings crossing all categories

■ Luxury goods

■ Wine & spirits news and reports, including information on trends, promotions and activa-tions specific to regions and categories

■ Tobacco news, from cigars and cigarillos to cigarettes and e-cigarettes

■ Fragrance, cosmetics and skincare news and reports, including new launches, promotions, GWPs and celebrity endorsements

■ Fashion, jewelry and accessories, seasonal trends, designer profiles, celebrity endorse-ments and in-store events

■ Technology and travel accessories

■ Confectionery and fine foods

■ Beauty beat

■ Gifting, exclusive packaging and seasonally focused items

■ Guest writers from the most influential companies

EDITORIAL COMPONENTS

DUTYFREEMAGAZINE.CA

Asia Duty Free _ NEW_ok.indd 2 10/04/15 13:46Changi breaks records p. 14 China Duty Free stays ahead p. 26 Prestige Supplies expands p. 40

TFWA AP 2015 MAY 2015 · TFWA AP · VOL 19 · NO 2

Diageo

DUTYFREEMAGAZINE.CAIAADFS 2015 MARCH/APRIL 2015 IAADFS VOL 25 · NO 1

Industry sales hit US$60 billion p. 14 JFK T4 Redo p. 22 Panama Report p. 32

Inglés y español

AMERICAS CIRCULATIONNorth America 34%South America 37%Central America 12%Caribbean 11%Other 6%Total Copies 3,850

GULF-AFRICA CIRCULATION Middle East 74%Northern Africa 9%Southern Africa 5%Central Africa 2%Other 10%Total Copies 3,600

ASIA CIRCULATION Southeast Asia 38%Northern Asia 30%Pacific Rim 9%Indian Subcontinent 8%Other 15%Total Copies 4,400

OUR READERS

Buyer

33%

President/CEO

21%

Retail Manager

41%

Other

4%

I AM PARTICULARLY IMPRESSED BY THE ARTI-CLES IN THE AMERICAS, ASIA AND GULF-AFRICA DUTY FREE MAGAZINES BEING DISSIMILAR TO WHAT I READ IN THE OTHER TRAVEL RETAIL MEDIA. THE ARTICLES HAVE GOOD DEPTH AND I HAVE THE FEELING OF ALWAYS HAVING LEARN-ING SOMETHING NEW. ADDITIONALLY, THE DUTY FREE MAGAZINES’ TEAM SEEMS TO KNOW VERY WELL WHAT IS IMPORTANT AND RELEVANT TO THE INDUSTRY.

–DR. PETER MOHN, OWNER & CEO, M1ND-SET’’’’

I ALWAYS FEEL THAT ON TOP OF WELL-RESEARCHED, INSIGHTFUL AND RELEVANT ARTICLES WE HAVE A DIA-LOGUE THROUGH THESE PUBLICATIONS. THIS PROVIDES VALUABLE GUIDANCE TO ALL PARTIES INVOLVED IN THIS INDUSTRY IN THE DYNAMIC REGIONS THEY COVER.

–JAYA SINGH, PRESIDENT, APTRA

EDITORIAL CALENDAR 2016

Magazine Focus or Event Month

Americas, Asia and Gulf Duty Free China February

Americas Duty Free IAADFS March

Americas Duty Free MHA April

Asia Duty Free TFWA AP May

Gulf-Africa Duty Free TFWA AP May

Americas Duty Free ASUTIL June

Americas, Asia and Gulf Duty Free Confectionery June

Americas, Asia and Gulf Duty Free Spirits July

Americas, Asia and Gulf Duty Free Lifestyle September*

Americas Duty Free TFWA WE October

Asia Duty Free TFWA WE October

Gulf-Africa Duty Free TFWA WE October

Gulf-Africa Duty Free MEADFA and MEE November

Americas Duty Free FDFA November

*Bonus distribution at TFWA WE in October

■AMERICAS ■ASIA ■GULF-AFRICA ■GLOBAL

ASIA CIRCULATION Southeast Asia 38%Northern Asia 30%Pacific Rim 9%Indian Subcontinent 8%Other 15%Total Copies 4,400

DIGITAL

Because travel retail professionals are always on the go

Nothing has changed the way we get information like the proliferation of laptops, tablets and smartphones. As more lounges, airports and even airplanes offer wifi, it becomes easier and easier to get information while traveling, which is exactly where the travel retail decision makers often are.

Americas, Asia and Gulf-Africa Duty Free magazines have made it easy for their readers to get information whenever and wherever they prefer, with an array of digital options.

E-NEWSLETTEROur popular biweekly newsletters bring timely information from all three regions, focusing on:

■ Retailer news

■ Airport and airline news

■ Industry news

■ Association news

■ Brand news

These newsletters go out to all 11,850 people in our database on a bi-weekly basis, so travel retail professionals can keep abreast of current happenings, launches and promotions throughout the year.

QUICK STATISTICS

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12,113Visits:

6,542Unique visitors:

5,289Average time

on site:

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per visit:

2.1

TOP LANDING PAGESAMERICAS main page

ASIA main page

ASIA tobacco news section

GULF-AFRICA main page

ASIA industry news section

GULF-AFRICA spirits news section

AMERICAS industry news sectionTOP EXIT PAGES

AMERICAS main page

ASIA tobacco news section

ASIA main page

ASIA industry news section

GULF-AFRICA spirits news section

AMERICAS industry news section

ASIA confectionery news section

NEW VERSUS RETURNING VISITORS

New

26.8%

Returning

73.2%

TOP REFERRAL SITES

Other

16%

Direct

29%Google

55%

AVERAGE MONTHLY STATISTICS (Oct 2014-Oct 2015)

WEBSITESOur website hits total close to 3 million per year

Each regional magazine has its own dedicated website, bringing constant news updates and important industry information. Easy-to-navigate pages direct you to categorized news stories, event updates, embedded video and product news, again separated by category.

Each website contains links to every magazine issue pro-duced in the previous years for that region, giving easy access to information with a simple click.

The interactive environment helps inspire readers to click on advertisements, navigating directly to the brand’s webpage, causing an increase in web traffic and a greater potential to receive exceptional statistics on engagement.

DIGITAL EDITIONSEach of our magazine issues is also produced digitally and distributed to our respective regional databases, but we now have a new, exciting type of digital edition that goes out to all regions.

While our printed magazines have an event focus and go out to those travel retail professionals most likely to attend that event (whether or not they do), our new strictly digital editions are focused on a topic that is relevant to all regions, and go out to everyone within those regions.

2016 digital editions:

■ China, going out in February

■ Confectionery, going out in June

■ Spirits, going out in July

■ Lifestyle, going out in September and also in both print and digitally with our TFWA WE Cannes issues

DEVICE BREAKDOWNTOP TEN VISITORS BY CITY

London

Singapore

Hong Kong

New York

Dubai

Paris

Kuala Lumpur

Sydney

Bangkok

Seoul

TOP TEN VISITORS BY COUNTRY

United States

UK

France

Germany

Singapore

India

Hong Kong

Australia

UAE

Malaysia

TOP TEN VIEWED PAGES1. AMERICAS main page

2. ASIA main page

3. GULF-AFRICA main page

4. GULF-AFRICA industry news: Saudi Duty Free opening soon at KKIA

5. ASIA bags and accessories news: Tumi celebrates 40 years

6. GULF-AFRICA liquor news: Jack Daniels Sinatra Century launching in Singapore

7. AMERICAS fragrance news: Luxury Travalo Milano has ingenious secret

8. ASIA brand news

9. AMERICAS liquor news: Remy Martin launches its Cellar Masters Selection at IAADFS

10. ASIA tobacco news: KT&G releases Tonino Lamborghini cigarettes

65%

Desktop

21%

Smartphone

14%

Tablet

ELECTRONIC AD SPECSPIXELS INCHES

A SUPER BANNER 650 X 150 9.028 X 2.083

B SIDE BANNER 166 X 300 2.306 X 4.167

C BUTTON AD 166 X 122 2.306 X 1.694

Files: JPG or GIF (animated accepted) file. We can assist you in designing your web banner

ADVERTISING RATES & SPECIFICATIONSADVERTORIAL REQUIREMENTSAll Advertorial copy must be supplied by the client in high-res-olution digital format (PDF, JPG, TIF) no later than 30 days prior to publication deadline to accommodate editing and design.

Artwork: All artwork must be provided to Global Marketing Company Ltd. in digital format (high-resolution – 300 dpi minimum) on CD or via e-mail/ftp site. A matchprint is recommended to guarantee color.

C O N D I T I O N S F O R A D V E R T I S I N GOnce the insertion order is signed or a written agreement by email is in place, the client company is required to forward payment to Global Marketing within 30 days after the publication of the magazine.

Materials must be sent to Global Market-ing by the determined deadline. If the client company fails to have materials delivered

on time, it will still be liable for the payment. This payment agreement will be adhered to even when the client fails to deliver the ma-terial by the deadline and the advertisement therefore does not run in the issue.

Cancellation of this contract, in part or in its entirety, must be provided, in writing or via email, 45 business days in advance of

the publication deadline. Cancellations that do not conform to the 45 business day lead-time will run as originally agreed.

Furthermore, cancellations will void dis-counted rates outlined in the agreement. As such, all remaining and previously run advertising will be billed and/or re-billed to the client at full-rate card prices.

B CAijaz Khan, Publisher T: +1 905 821 3344 x. 22 F: +1 905 821 2777 E: [email protected]

A

PRINT AD RATESPOSITION 1X US$ 2-4 US$ 15+ US$

FRONT COVER $8,000 $7,700 $7,400

OUTSIDE BACK COVER $6,000 $5,750 $5,500

INSIDE FRONT COVER $5,000 $4,750 $4,500

INSIDE BACK COVER $5,000 $4,750 $4,500

DOUBLE PAGE SPREAD $8,500 $8,250 $8,000

FULL PAGE $4,500 $4,250 $4,000

HALF PAGE $2,300 $2,050 $1,800

THIRD OF A PAGE $1,700 $1,450 $1,200

QUARTER PAGE $1,200 $950 $700

STRIP $1,200 $950 $700

ELECTRONIC AD RATES1 MONTH 3 MONTHS 6 MONTHS 12 MONTHS

A SUPER BANNER $1,170 $3,334 $6,334 $10,400

B SIDE BANNER $910 $2,593 $4,927 $7,800

C BUTTON AD $650 $1,560 $3,380 $6,500

PRINT AD SPECS millimeters inches millimeters inches

FRONT COVERTRIM SIZE 210 x 203 8 5⁄16“ x 8” HALF-PAGE HORIZONTALBLEED SIZE 223 x 210 8 ¾” x 8 ¼” TRIM SIZE 188 x 134 7 3⁄8“ x 5 5⁄16”TYPE AREA 184 x 184 7 ½” x 7 ½”FULL PAGETRIM SIZE 210 x 297 8 5⁄16“ x 11 5⁄8” QUARTER-PAGEBLEED SIZE 223 x 310 8 ¾” x 12 ¼” TRIM SIZE 94 x 134 3 ¾“ x 5 5⁄16”TYPE AREA 184 x 272 7 ½” x 10 11⁄16”DOUBLE-PAGE SPREADTRIM SIZE 420 x 297 16 ½“ x 11 5⁄8” THIRD OF A PAGEBLEED SIZE 433 x 310 17 1⁄16” x 12 ¼” TRIM SIZE 75 x 275 3“ x 11”TYPE AREA 395 x 272 15 ½” x 10 11⁄16”

HALF-PAGE VERTICAL STRIPTRIM SIZE 94 x 275 3 ¾“ x 11” TRIM SIZE 214 x 55 8 ¾“ x 2 1⁄8”

Duty Free Magazine - Media Kit 2015/16 (with US pricing)

Documents

Transcript of Duty Free Magazine - Media Kit 2015/16 (with US pricing)