Dutches Tourism 2011

Welcome Letter2011 Dutchess County Tourism Travel GuideAd Reservation Deadline: February 1, 2011Publication Date: March 1, 2011

December 2010

Dear Dutchess County Business Owner,

We are pleased to announce the beginning of advertising sales for the Dutchess County Tourism 2011 Travel

Guide. Luminary Publishing, publishers of Chronogram magazine, is proud to be partnering with Dutchess

County Tourism again, and we plan to bring you another wonderful guide to our County.

EARLY BIRD DISCOUNTS

We have kept prices flat for 2011, and further, we are offering a 15% early-bird discount when you com-

plete your space reservation before December 1, 2010. Reservations completed after that date will be

charged 2010 prices.

A LOOK BACK

The 2010 year was a great year for Dutchess County Tourism despite global difficulties. Highlights included the

opening of three new restaurants and six new bed and breakfasts. Hotel occupancy tax in 2010 was up 6% and

the number of riders on Metro North increased for visitors to the Dutchess County Fair and Farm Fresh.

FAST FORWARD TO 2011

The coming year promises to be even better. Over 750,000 people have visited the Walkway over the Hud-

son, and with continued work on the Walkway to install an elevator, there will be better access for those

at every level of mobility. Among the many events planned for 2011 is Restaurant Week, which returns in

March. Due to the popularity of area restaurants, Saturdays have been added to the schedule. Area historic

sites have added experiential tours to bring visits to life during New York’s second Heritage Weekend (a

reduced admission event). The Hudson River Valley Ramble in September offers hundreds of coordinated

events throughout the region. Dutchess County farms continue to offer locally made products, tours and

interactive experiences to visitors, while lodging in County hotels and B&Bs continues to offer world-class

hospitality. A new marina next to Shadows on the Hudson in Poughkeepsie now provides water taxi service

to Newburgh’s waterfront, and our thriving art scene continues to attract new galleries.

2011 will be a wonderful year to promote tourism in the Hudson Valley. Dutchess County Tourism Travel

Guide is the place to showcase your business. Call soon to reserve your space and take advantage of our

early-bird offers.

Love where you are!

Sincerely,

Jason C. Stern

Publisher

For advertising sales, call Maryellen Case at 914.953.3202 or e-mail [email protected] or Tania Amrod at 914.204.3020 or e-mail [email protected]

LUMINARY PUBLISHING, INC. 314 WALL STREET, KINGSTON, NY 12401 T 845.334.8600 F 845.334.8610

DUTCHESS COUNTY TOURISM 2011 TRAvEL GUIDE

Advertising Program4.1 million Visitors come and spend more than $470 million a year in Dutchess County. Grab your share by placing an ad in the 2011 Travel Guide! As the officially designated destination marketing organization for our area, Dutchess County Tourism’s award-winning Travel Guide is the most comprehensive publication for all there is to see, do, and experience in the county.

Consider that more than half of Dutchess County’s visitors are between the ages of 35-54, and almost 70% have an annual household income of $50K or more. The average visitor stays 3 nights, spending money on food, shopping, recreation, and lodging. People are continuing to travel and we are so close to millions of visitors only a short driving distance away, we expect 2011 to be an excellent year.

BENEFITS TO YOUR BUSINESS

Database and ContactsBuild your customer database by receiving contact information from visitors who complete the reader response card asking for information about your business.

Distribution and ExposureIncrease your visibility through inclusion in 80,000 copies of the guide, which will be distributed throughout the year to:

■ Tourists and consumers who specifically request it.■ Industry professionals: AAA clubs, meeting & event planners, tour operators, and others.■ Local organizations: colleges, chambers of commerce and related organizations, and businesses such as relocation firms and real estate offices.■ 19 countywide Tourist Information Centers ■ I Love NY offices domestically and internationally.■ Dutchess County hotels, motels, inns/B&Bs, plus many area sites and attractions.■ Global tourism alliances, including distribution in the UK and Germany through international trade and travel shows.■ Domestic and international journalism and travel publications.

Online PresenceThe Dutchess County Tourism Travel Guide is available for download on the web and receives excellent traffic:

■ Over 1,800 pdf downloads of the Guide in 2010■ Almost 1,200 Flash views of the Guide in 2010 ■ Nearly 500,000 visits to DCT website in 2010 ■ Almost 1,800 visitors/day



Advertising Benefits2011 Dutchess County Tourism Travel GuideAd Reservation Deadline: February 1, 2011Publication Date: March 1, 2011

AD SIZES & RATES





SUBMISSION REQUIREMENTS The deadline for ad submissions is February 1, 2011.

Please attach (rather than embed) your materials via e-mail with your business name in the subject line to [email protected]. We also accept ads on disk or CD via standard mail sent to 314 Wall Street, Kingston, NY 12401, Attn: Production Department.

Ads may be submitted as PDF, EPS, TIFF, or JPEG; minimum resolution 300 dpi. We do not accept Quark, Adobe PageMaker, Microsoft Publisher, PowerPoint, or Works files.

PAYMENT TERMSPayment is required with a signed contract prior to sales deadline to ensure space reservation. We accept Visa, MasterCard, Discover, and American Express. Check, money order, or purchase order acceptable pending credit approval.

Payments are nonrefundable; credit will be issued for errors in which the Publisher is responsible. The liability of the Publisher for any error for which the Publisher can be held legally responsible will not exceed the cost of the advertising space.

SIZE W x H PRICE

INSIDE Covers w/ bleed 8.75” x 11.25” $5,500

FULL w/ Bleed 8.75” x 11.25” $6,000

3/4 BACK COVER w/ bleed 8.75” x 8.5” $5,500

INSIDE Covers 7.5” x 10” $5,500

FULL Page 7.5” x 10” $5,500

HALF Page Vertical 3.625” x 9.5” $2,800

SIZE W x H PRICE

HALF Page Horizontal 4.625” x 7.5” $2,800

1/4 .625” x 4.625” $1,900

1/8 Page Vertical 1.6875” x 4.625” $1,100

1/8 Page Horizontal 3.625” x 2.1875” $1,100

1/16 Page Horizontal 1.6875” x 2.1875” $600

Restaurant Listing $200**

**Bonus with display ad

1/2 vertical3.625” x 9.5”

1/43.625” x 4.625”

1/8vert.

1.6875” x 4.625”

1/8 Horiz.3.625” x 2.1875”

1/2 Horizontal4.625” x 7.5”

Full Page / Inside Covers7.5” x 10”

8.75” x 11.25” with bleed

3/4 Back Cover8.75” x 8.5”

DISCOUNTS Pay By Discount

EARLY BIRD DEADLINE 12/15 15%

FINAL DEADLINE 2/1 FULL PRICE

1/16Horiz.1.6875”

x 2.1875”

Rates & Sizes 2011 Dutchess County Tourism Travel GuideAd Reservation Deadline: February 1, 2011Publication Date: March 1, 2011

RESTAURANT LISTINGS4.1 million visitors come and spend more than $470 million a year in Dutchess County. Grab your share by placing an ad in the 2011 Travel Guide! As the officially designated destination marketing organization for our area, Dutchess County Tourism’s award-winning Travel Guide is the most comprehensive publication for all there is to see, do, and experience in the county.

Consider that more than half of Dutchess County’s visitors are between the ages of 35-54, and almost 70% have an annual household income of $50K or more. The average visitor stays 3 nights, spending money on food, shopping, recreation, and lodging.

STIMULATE YOUR BUSINESSDistribution and ExposureIncrease your visibility through inclusion in 80,000 copies of the guide, which will be distributed throughout the year to:

■ Tourists and consumers who specifically request it.■ Industry professionals: AAA clubs, meeting & event planners, tour operators, and others.■ Local organizations: colleges, chambers of commerce and related organizations, and businesses such as relocation firms and real estate offices.■ 19 countywide Tourist Information Centers and ■ I Love NY offices domestically and internationally.■ Dutchess County hotels, motels, inns/B&Bs, plus many area sites and attractions.■ Global tourism alliances, including distribution in the UK and the Germany through international trade and travel shows.■ Domestic and international journalism and travel publications.

Name:

Address:

Phone:

Days Closed:

Meals Served:

Avg. Price of Dinner Entree:

Type of Food:

Handicapped Access:

Reservations Accepted:

Groups Welcome:

Outdoor Dining/Waterfront View:

Live Entertainment:

Restaurant Listing Advertising Price: $200(FREE when you book a display ad!)

Restaurant Listings2011 Dutchess County Tourism Travel GuideAd Reservation Deadline: February 1, 2011Publication Date: March 1, 2011



Dutches Tourism 2011

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