Duplicate Content slide deck from SES San Francisco August 15, 2012
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San Francisco| August 13– 17 Duplicate Content Definition & Solutions Eric Enge Stone Temple Consulting CEO
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An overview of duplicate content that outlines how it is defined and potential solutions to fix it.
Transcript of Duplicate Content slide deck from SES San Francisco August 15, 2012
San Francisco| August 13–17
Duplicate ContentDefinition & Solutions
Eric EngeStone Temple ConsultingCEO
San Francisco | August 13–17, 2012 | #sessf
@stonetemple / +Eric Enge
Who Am I?
Co-author: The Art of SEO President: Stone Temple Consulting
25+ person SEO and PPC firm Trainer: Instant E-Training
Twitter: @stonetemple Google Plus: +Eric Enge
San Francisco | August 13–17, 2012 | #sessf
@stonetemple / +Eric Enge
Geek Out Alert!
San Francisco | August 13–17, 2012 | #sessf
@stonetemple / +Eric Enge
The Google Patents
Go to: http://patft.uspto.gov/netahtml/PTO/srchnum.htm
Then search on these numbers:– 6,615,209
– 6,658,423
Many other patents, but there are two of the key ones. Bring your headache meds
San Francisco | August 13–17, 2012 | #sessf
@stonetemple / +Eric Enge
I mean, serious meds
San Francisco | August 13–17, 2012 | #sessf
@stonetemple / +Eric Enge
Typical Web Page
LeftSidebar
Navigation
Top Navigation
Sidebar Navigation
RightSidebar
Navigation
Content Specific to This page
San Francisco | August 13–17, 2012 | #sessf
@stonetemple / +Eric Enge
Input to Dupe Content Algo
Content Specific to This page
San Francisco | August 13–17, 2012 | #sessf
@stonetemple / +Eric Enge
Example Site
San Francisco | August 13–17, 2012 | #sessf
@stonetemple / +Eric Enge
Manufacturer Supplied Text
San Francisco | August 13–17, 2012 | #sessf
@stonetemple / +Eric Enge
Shingles
The quick brown fox …
The obtuse orangutan…
The eager electric eel …
The altruistic alligator …
The quick brown fox …
The obtuse orangutan…
The eager electric eel …
The altruistic alligator …=
San Francisco | August 13–17, 2012 | #sessf
@stonetemple / +Eric Enge
One Sort Order
San Francisco | August 13–17, 2012 | #sessf
@stonetemple / +Eric Enge
Versus Another
San Francisco | August 13–17, 2012 | #sessf
@stonetemple / +Eric Enge
Faceted Navigation
San Francisco | August 13–17, 2012 | #sessf
@stonetemple / +Eric Enge
Faceted Navigation Solutions
Preferred = canonical tag– <link rel="canonical" href="http://www.example.com/product.php?
item=swedish-fish" />
– Source: http://googlewebmastercentral.blogspot.com/2009/02/specify-your-canonical.html
Backup is to No Index alternate sort orders.
San Francisco | August 13–17, 2012 | #sessf
@stonetemple / +Eric Enge
Simple Database Substitution
Boston is a great place to live. Boston is the largest city in Massachusetts. I like Boston because the people are so friendly.
New York is a great place to live. New York is the largest city in New York state. I like New York because the people are so friendly.
=
San Francisco | August 13–17, 2012 | #sessf
@stonetemple / +Eric Enge
Simple Synonym Substitution
Boston is a great place to live. Boston is the largest city in Massachusetts. I like Boston because the people are so friendly.
Boston is a wonderful place to live. Boston is the biggest city in Massachusetts. I like Boston because the people are so nice.
=
San Francisco | August 13–17, 2012 | #sessf
@stonetemple / +Eric Enge
Shingles + Synonyms
The quick brown fox …
The obtuse orangutan…
The eager electric eel …
The altruistic alligator …
The fast brown fox …
The hard to understand orangutan…
The earnest electric eel …
The well meaning alligator …=
San Francisco | August 13–17, 2012 | #sessf
@stonetemple / +Eric Enge
Winter is part of nature’s way of …
Storing fruit in Tupperware with proper air ventilation …
Kardassian filters are often used for …
Frodo Baggins is such a loveable …
In the Taming of the Shrew, the …
Storing fruit in Tupperware with proper air ventilation …
=
Fruit Storage
Query Specific!
San Francisco | August 13–17, 2012 | #sessf
@stonetemple / +Eric Enge
Picking the Winner
PageRank Trust / Authority
Recency Original Author
Original Author Link Equity Score
Recency
2006- 2011 2011 (coming soon?)
San Francisco | August 13–17, 2012 | #sessf
@stonetemple / +Eric Enge
Solutionsny.com/ ny.com/?id=1234
San Francisco | August 13–17, 2012 | #sessf
@stonetemple / +Eric Enge
301 Redirectny.com/ ny.com/?id=1234
San Francisco | August 13–17, 2012 | #sessf
@stonetemple / +Eric Enge
<link rel="canonical" href="http://ny.com"/>ny.com/ ny.com/?id=1234
San Francisco | August 13–17, 2012 | #sessf
@stonetemple / +Eric Enge
Tell the Search Engine to Ignore the Parameter
San Francisco | August 13–17, 2012 | #sessf
@stonetemple / +Eric Enge
Two Lesser Solutions No index the duplicate page
– Keeps it out of the index
– Still consumes crawl budget
– Can pass link juice back to other pages
Block crawling of dupes in robots.txt– May still be in the index
– Saves crawl budget
– Does NOT pass link juice back to other pages
San Francisco | August 13–17, 2012 | #sessf
@stonetemple / +Eric Enge
Thank You!
Eric Enge
@stonetemple
+ Eric Enge
(508) 485-7751
www.stonetemple.com
