Dudley Products Louisville Natural Hair Seminar
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Transcript of Dudley Products Louisville Natural Hair Seminar
Dudley Products Louisville/Natural Hair Seminar Packet
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Contents
Media Release 2
Community Flyer 3
Seminar Flyer 4-5
Sponsorship Letter, Registration Form, and Guide 6-10
Vendor Form 11
Ad Space Form 12
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MEDIA RELEASE LOCAL MEDIA CONTACT:
For Immediate Release Tami Charles
502-338-4456
Going Back To Our Roots
Dudley’s “Natural Hair” Seminar educates and empowers the community
Louisville, KY | August 4, 2012, 2012 – A recent article titled “Hair in the Black Community: Roots of a Debate”, goes on to state… African Americans have diverse, deeply held opinions about their hair and what to do with it. Dudley’s “Natural Hair” seminar will provide a viable education for local cosmetologists, barbers and salon owners, as it relates to the proper care and maintenance of “natural” hair. Hair Trends, Product Knowledge, and Styling Tips will be among some of the topics covered at the seminar. Independent Dudley Distributor, Tami Charles, will host the event on August 27th, 2012 from 10:00 am to 2:00 pm at the Hotel Louisville, 120 West Broadway. In keeping with the spirit of giving back to the community, Dudley Products Louisville will also sponsor a pre-seminar community event on August 26th from 3 p.m. to 6pm. This event will be held at the Millers Lane Flea Market, 2401 Millers Lane. The pre-seminar event is free and open to the public. Natural Hair Encompasses a Movement of the Community Dudley Products Corp, LLC, a company that was founded in 1967, has been listed, respectfully, as one of the...Top 50 in Black Enterprise Magazine’s, Top 100 Black Owned Businesses, every year since the list began back in 1970. The Dudley brand has been one of the most recognized names in textured hair care for over four decades. This recognition stems from Dudley’s commitment to providing quality health and beauty products to people of African descent. The company has a long standing history of contributing to the economic development of local communities via its education programs for hair care professionals and entrepreneurs. Dudley’s
educational seminars, keep local cosmetologist and barbers abreast of the latest techniques and products that have been perfected in order to tend to the needs of ethnic hair. Natural Hair encompasses a movement of the community to embrace not only ethnicity but an awareness that our lifestyles determine, ultimately, the HEALTH of our hair…states Tami Charles, who is the sole independent distributor for the state of Kentucky. The seminar will be facilitated by Dudley Educator and Natural Hair Care Expert, Lawanda Madison, from Chicago, IL. Surprise Dudley Dignitaries are also scheduled to attend. For additional inquiries about the seminar, please contact Tami Charles at 502.338.4456 or forward an email to [email protected].
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Dudley Beauty Corp, LLC | 1835 Eastchester Dr ive | High Point , NC 27265 | Phone & Fax | 1 .888.573.8210
In Partnersh ip With The Profess iona l Cosmeto log ist | www.DudleyQ.com
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Namaste Potential Sponsors:
My Name is Tami Charles, the President of Dudley Products Louisville. We are seeking your support and sponsorship for our upcoming community event and professional educational seminar on Natural Hair. The free community event will be held Sunday August 26,2012 at the Millers Lane Flea Market and the Education Seminar will be held at the Wayside Mission’s Hotel Louisville on Monday August 27, 2012. A generous portion of the proceeds will go to support The Fighting Chance of Louisville, a local nonprofit that is dedicated to empowering youth via the following; community service, academic tutoring, college test prep, and the promotion of healthy lifestyles and choices. Meeting The Needs of The Community Dudley Products is a African American owned business that was founded in 1967 by Joe L. Dudley Sr. and Eunice Mosley Dudley. At its inception, Dudley products built a quality product specifically designed for hair of African descent. This task meant that all things that were culturally and genetically typical had to be taken into account for excellence. Hypertension, obesity, diabetes, alcoholism and street drugs is prevalent among Americans of African descent. This statement is as true today, as it was in 1967, when the Dudley’s created products that included essential oils and botanicals to provide quality hair care for the community. The Dudley’s had a quality product made with natural ingredients to meet the need of the community Subsequently, they moved to building entrepreneurs and responding to the call of economic development in the community. Natural Hair encompasses a movement of the community to embrace not only ethnicity but an awareness that our lifestyles determine, ultimately, the HEALTH of our hair. The beauty industry imparts a confidence and common ground for mankind, like no other industry. The industry unites people from all walks of life and our licensed professionals are truly in service to all. Dudley’s education for the community and professionals extends from infants to elderly. This education reminds them that our hair is an extension of our skin and our skin is the immediate reflection of spirituality, personal interactions, eating habits and water consumption. It also reminds the community that going natural and being natural is a process that requires a partnership with a licensed professional. Who is Dudley Products Louisville ? Dudley Products Louisville, a subsidiary of Dudley Beauty Corp. LLC, is an Independent Dudley Distributor that serves the state of Kentucky. Dudley Products Louisville, whose motto states…Ask, Believe, Receive, was created in response to a local market niche that had become void of providing quality health and beauty products and business education to a growing segment of professional cosmetologists and barbers. The company is led by Tami Charles, a service connected disabled Gulf War era Veteran, who is still providing assistance for the community via a company that has a long history of economic development. The main goal of this local company is to ...enrich peoples’ lives while helping local beauty professionals build their businesses by providing education and quality Dudley Products.
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Why you should be a sponsor? It is always good to support events that build and enrich the community in which you serve, as well as provide avenues for visibility. Sponsors will be mentioned in all event marketing efforts, which will include, but not be limited to the following:
o Event promotion on Local Radio Stations o Event promotion in the Media (Courier Journal, Local TV) o Social Media Marketing (Facebook, LinkedIn, and Twitter) - over 3,000 networked contacts in
the online community. o 5,000 brochures and fliers will be distributed in the local community o Please refer to the sponsorship guide, to review the seminar’s sponsorship levels and benefits
We need your support
o Dudley Products Louisville needs your support in order to present this seminar to the community. Your monetary support will go towards the following:
Venue/ Wayside Missions-Hotel Louisville & Millers Ln. Flea Market Community Event
Event Expenses- (Educators, Speakers, Talent, Print media, Buffet, Backpacks, Direct mailing, Event
staff)
Partial Proceeds- Benefits Fighting Chance of Louisville/Local Non Profit. (Donations qualify as a tax
write off.)
Please join me in this community effort, as we thank our licensed professionals for what they help provide for our
community. Your support will help us bring Natural Hair Education and Healthy lifestyle information to the
community and to the licensed professionals that serve us. Attached, you will find a registration form. Please pay
special attention to the deadline and where to send your advertisement information. I want you and your business
to be a part of this historic event and prayerfully first of many. Let’s stand together to always find new and different
ways to reach our community and to “Love One Another.”
Wishing you and your loved ones Good Health, Prosperity and PEACE.
Tami Charles
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Seminar, August 27,2012 10a.m. -2 p.m.
Hotel Louisville
120 W. Broadway
Louisville, KY 40202
5 free tickets to seminar
Sponsor Mention via Event promotion on Local Radio Stations Sponsor Mention via Event promotion in the Media (Courier Journal, Local TV)
Sponsor Mention via Social Media Marketing (Facebook, LinkedIn, and Twitter) - over 3,000 networked contacts in
the online community.
Full page ad in the Event Program Guide
Silver Sponsor
$500.00
5 free tickets to seminar
Sponsor Mention via Event promotion on Local Radio Stations
Sponsor Mention via Social Media Marketing (Facebook, LinkedIn, and Twitter) - over 3,000 networked contacts in the online
community.
½ page ad in the Event Program Guide
Bronze Sponsor
$250.00
2 free tickets to seminar
Sponsor Mention via Social Media Marketing (Facebook, LinkedIn, and Twitter) - over 3,000 networked contacts in the online community
For more information about Dudley Products Louisville’s Natural Hair
Seminar, visit www.dudleyproductslouisville.com
Sponsors, please forward all graphics/logos to:
Jason Ross, Marketing Representative
LIMELIGHT
502-409-LIME (5463)
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T i t l e: Mr. Mrs. Miss. Dr. O t h e r (please specify):
Cosmetology Student
For More Info Contact:
Tami Charles
Dudley Products Louisville
Ph. 503-338-4456
Contact Name Company Name
Address: City State Zip
Phone Fax (optional)
Salon Owner
Other/please Specify:
Vocation/Title
Cosmetology Instructor Licensed Cosmetologist
For more information about Dudley Products Louisville’s Natural Hair
Seminar, visit www.dudleyproductslouisville.com
Sponsors, please forward all graphics/logos to:
Jason Ross, Marketing Representative
LIMELIGHT
502-409-LIME (5463)
REGISTRATION FORM
Return This Form By Mail: Attn: Natural Hair Seminar Dudley Products Louisville | 811 South 2nd Street | Louisville, KY 40214 | BY FAX: 1.502.992.0397
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Please check the level of sponsorship
Bronze Sponsor/ $250.00 2 free tickets to the event Sponsor Mention via Social Media Marketing (Facebook, LinkedIn,
and Twitter) - over 3,000 networked contacts in the online community
¼ page ad in the Event Program Guide
Silver Sponsor/ $500.00 5 free tickets to the event Sponsor Mention via Social Media Marketing (Facebook, LinkedIn,
and Twitter) - over 3,000 networked contacts in the online community ½ page ad in the Event Program Guide
Gold Sponsor / $1000.00
5 free tickets to the event
Sponsor Mention via Social Media Marketing (Facebook, LinkedIn,
and Twitter) - over 3,000 networked contacts in the online community
Sponsor Mention via Event promotion on Local Radio Stations Sponsor Mention via Event promotion in the Media (Courier Journal, Local TV)
Full page ad in the Event Program Guide
Paying by check or money order, make payable to: Dudley Products Louisville 811 South 2
nd Street
Louisville KY, 40203 All payments are due by August 17, 2012 to allow ample time for marketing/advertising (payment due date applies to Gold, Silver, and Bronze Sponsors).
Other Donations/
Visa MasterCard Master Card
AMEX
Name as it appears on credit card:
This signature authorizes Dudley Products
Louisville to charge the below card for the
sponsorship fee due by this
Registrant for the Education Seminar.
Card Number:
Exp. Date Security Code:
Card Billing Address:
State City
Zip
Card Owner’s Authorization Signature:
Discover
(Last 3-4 numbers on
back of Visa,MC &
Discover cards. On
the front of Amex
Cards.)
Credit Card Payment
Return This Form By Mail: Attn: Natural Hair Seminar Dudley Products Louisville | 811 South 2nd Street | Louisville, KY 40214 | BY FAX: 1.502.992.0397
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VENDOR FORM Natural Hair Seminar
Name of Company/
Vendor
Address
Phone ( ) ( ) ( )
Describe your business and the type of products that you will be selling @ the event: Please note that this
is an event that supports the Natural Hair and Beauty Industry. Dudley Products Louisville reserves the right to decline a vendor’s products/ and or services that does not fall in step with the purpose of the event.
Vendor Terms: Vendor Fee Payment of 30.00 (due August 17th, 2012 by 5 pm).
Payment can be dropped off at or mailed to the following address:
Dudley Products Louisville
811 South 2nd Street
Louisville, KY 40203
* Please arrive 30 min before the event/ to allow ample time for product/table set up.
Agreement/Receipt: By signing this form, it will be stated that the facts set forth in it are true and complete. Your signature serves as an agreement to the vendor terms, per this event. This form also serves as a receipt for payment of the vendor fee.
Signature
Date
Return This Form By Mail: Attn: Natural Hair Seminar Dudley Products Louisville | 811 South 2nd Street | Louisville, KY 40214 | BY FAX: 1.502.992.0397
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