DSM HUG - Video Marketing w/ Wistia
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Des Moines HubSpot User Group SparkReaction + Wistia: Video Marketing Brian Wajda SparkReaction Kristen Craft Wistia
description
Kristen Craft with Wistia joined us for our latest HUG meeting to discuss how to get started with Video Marketing in your business.
Transcript of DSM HUG - Video Marketing w/ Wistia
Des Moines HubSpot User GroupSparkReaction + Wistia:
Video Marketing
Brian Wajda
SparkReaction
Kristen CraftWistia
Video hosting and analytics
Why use video?
@wistia
@wistia
Reason #1
@wistia
Reason #2
Amazing for commodities like soap and razor blades.
Less amazing for non-commodities like software and services.
@wistia
MagicTricks.com
@wistia
WiseGrass Lawn Care
Old way of thinking.
New way of thinking.
Video Goals?
Understanding your product
better.
@wistia
@wistia
Relating to you as
actual humans.
@wistia
@wistia
MixerDirect.com
Connectivity andeagerness to
share.
@wistia
@wistia
Moz!
Add personality to something
dry.
@wistia
Surveys can feelmundane and cold.
@wistia
How?
@wistia
Startsmall.
@wistia
“Low-Risk Video”
•For a smaller audience•For a more forgiving
audience•Not front & center on
your site@wistia
FAQ answers in video format
FAQ answers in video format
FAQ answers in video format
Other “low-risk” ways to get
started
Add a human face to a webinar.
Add a human face to a webinar.
Explain a workflow in a support or documentation video.
Add a human face to a webinar.
Explain a workflow in a support or documentation video.
Add a video to a blog post.
Add a human face to a webinar.
Explain a workflow in a support or documentation video.
Add a video to a blog post.
Announce a new feature.
Important to-dos—
1.Invest in good lighting:
Important to-dos—
1.Invest in good lighting2.Script before you shoot
Important to-dos—
1.Invest in good lighting2.Script before you shoot3.Use the camera you have:
Important to-dos—
1.Invest in good lighting2.Script before you shoot3.Use the camera you have4.Pay attention to analytics
Important to-dos—
1.Invest in good lighting2.Script before you shoot3.Use the camera you have4.Pay attention to analytics5.Stay under 90 seconds
wistia.com/learning
Helpful Resources
Video Marketing: It’s Time! http://blog.sparkreaction.com/video-marketing-its-time
HubSpot + Wistia Integration:http://knowledge.hubspot.com/how-to-integrate-hubspot-and-wistia
Wistia Learning center: http://wistia.com/learning
HubSpot blog post on getting started: http://blog.hubspot.com/marketing/how-to-make-a-video-ht
@SparkReaction @wistia
@brianjoelwajda
@thecrafty
