#INBOUND14

Fall 2014 HUG:INBOUND AnnouncementsRecap & Discussion

#INBOUND14

Our Top 5 New Features

#INBOUND14

Anonymous Visitor PersonalizationPROFESSIONAL & ENTERPRISE

Personalize content on your website based on a visitors’:• Country• Device Type• Referral Source

Discussion point:

Do you have any ideas for how you’d use these new personalization tools?

#INBOUND14

CalendarALL CUSTOMERS

A Calendar to help you plan and assign content and run campaigns across all your channels. It comes with built-in tasks to assign to other team members.

Discussion point:

How do you manage all the parts (and people) involved in executing a campaign?

#INBOUND14

Email Dashboard & OptimizerALL CUSTOMERS

A newly designed email dashboard and a built-in optimizer screen, to help you catch errors, spam triggers and opportunities for more effective sends.

Discussion point:

What are some common email pitfalls you often run into when executing your campaigns?

#INBOUND14

Sidekick

See details about any company right on their website or in your inbox. Find new contacts, and learn about existing contacts between your company and any prospect.Discussion point:

Does your sales team use (or have they tried) Signals? Can you see Sidekick being useful to them?

#INBOUND14

HubSpot CRM

Store details on contacts, companies, deals, and tasks. Send emails, make calls, and schedule appointments from the tools you already use, or from one convenient interface.Discussion point:

What CRM system do you currently use? How well adopted is your system by your sales team?

Smarketing

Finding a balance between sales and marketing

Evan DeanChannel ConsultantLinkedin.com/in/EvDean

Finding the Balance between sales and Marketing

Nail the Basics:• Start with your Persona – This is who we are

marketing for• Get the mechanics right - Smarketing can get

complicated quickly. We need a stable foundation to stand on

Seriously…Nail. The.

Basics.

CTA

Landing Page

Thank You Page

Personalized Email

This Road Goes Both Ways

Take a good long look at what you already have

• Blog post content• FAQ pages• Sales proposals• Value emails • Reoccurring conversations

That should be your content

Strike a Balance

• What do we need from Marketing?

• What should we focus on?

Put it into action on your forms• What Do I

need?• What Does

Sales need?• …• Who Needs it

more?

Using Workflows to connect Sales and Marketing

Here? Here? Here?

Here? Here? Here?Here?

Here?

Here?

Here?Here?

Put the data in their hands

Also. Put it in their inbox

Turn the workflow around via your CRM

• Use internal properties to start or stop a workflow – HubSpot CRM– Integrated CRM like SFDC– Directly into HubSpot

• Execute using suppression lists and new workflows

Review and update