Membership MeetingFebruary 24, 2009

Introductions

PurposeTo accelerate the growth and

advance the excellence of digital signage deployments worldwide

Objectives1. To promote the effective uses of digital signage

solutions2. To be the voice of the digital signage industry 3. To inform members of important developments 4. To help user members find solutions to their

problems and improve ROI in digital signage solutions

5. To create market awareness of vendor members and provide them with business opportunities, contacts and resources

6. To help members operate their businesses more profitably with growth and diminished risk and cost

7. To increase public acceptance of digital signage solutions

It’s been a busy year…• Developed Operating Rules• Elected first officers• Established LinkedIn Group• Committees established• Speaking opportunities• Publications• Webinars• Strategic partnerships

Membership numbersJan-08 Jan-09 Change

Users 3 86 +83Vendors 30 101 +71Network Operators - 9 +9Integrators/Pro AV - 2 +2Agencies/Brands - 1 +1Associates - 5 +5Individuals 3 34 +31TOTAL 36 238 +202

Membership growth

*projected/goal

US/Canada -205 (83%)

Mex/Carib/C. & S. America -

8 (3%)

EMEA - 18 (8%)

Asia & Pacific - 17 (6%)

Publicity

Publicity

• 12-page supplement distributed within USA TODAY• 750,000 copies; over 2.3 million readers• Foreword by DSA• Edited by Lyle Bunn• Publication date: March 20

Speaking opportunities

Speakers bureau• Formalizing what we already do informally – connect

our members who are willing to speak with organizations seeking speakers, including:

• Trade shows• Conferences• Courses• Vertical industry meetings• Webinars• Legislative hearings

Member-submitted content

Member-submitted content

79% by members!

Strategic partnerships & outreach

Sales leads

Publications• Retail Digital Signage

ROI: Finding the break-even point

• Launched May 12• Member price: $99• Non-member price:

$199

Publications• Data Security &

Privacy• Launched July 8• Member price: $319• Non-member price:

$399

Publications• Restaurant Digital

Signage ROI: Finding the break-even point

• Launched Sept. 5• Member price: $99• Non-member price:

$199

• Digital Signage Software Comparison Guide

• Member price: $299• Non-member price: $399

Publications

2009 goals and plans1. Conduct at least 2 webinars2. Launch speakers bureau3. Publish 4 Deployer Quarterly newsletters4. Establish 3 research company partnerships5. Establish User Council6. Appoint 5 users to Advisory Board7. Hold 2 advisory board meetings8. Hold user-only session, membership meeting and reception at DSE9. Launch new website10. Have at least 4 active committees11. Publish 3 additional content best practice documents12. Add net 6 Vendors & 2 sponsors to Advisory Board13. Publish major digital signage report14. Association partner recognition at 15 events

Coming Summer 2009:DSA Web site 2.0

Digital Technology Alliance

Content Best Practices Committee Report

• Webinar on Content Best Practices

• 860 Registered from 68 Countries

• 455 Attendees From 33 Countries• 105 On Demand Viewers (still counting)

• 560 TOTAL REACH

• Over 500 signed up for DSA newsletter

•Thanks to:• Keith Kelsen, MediaTile• Michael Chase – St Joseph/Alchemy•Nancy Radermecher – John Ryan

Content Best Practices Committee Report

• What’s next?

• Creating 3 Sub-committees for Content Best Practices•Point of Sale•Point of Wait•Point of Transit

• New Webinar March - More Depth• New White Paper Focused on Content for Type of Network

Delivery June for InfoComm

Content Best Practices Committee Report

• What’s next?

• Creating 3 Sub-committees for Content Best Practices•Point of Sale•Point of Wait•Point of Transit

• New Webinar March - More Depth• New White Paper Focused on Content for Type of Network

Delivery June for InfoComm

Questions?

Thank youPlease join us next door

for a reception