Dropbox - Gamification in customer engagement - Manu Melwin Joy
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Transcript of Dropbox - Gamification in customer engagement - Manu Melwin Joy
DROP BOXGamification in Customer Engagement
Prepared By Manu Melwin Joy
Assistant ProfessorSCMS School of Technology and Management
Kerala, India.Phone – 9744551114
Mail – [email protected]
Kindly restrict the use of slides for personal purpose. Please seek permission to reproduce the same in public forms and presentations.
DROPBOX• If you want to be a member of
their free service, you can
register quickly, and get 2 GB of
data storage. What makes it
incredibly interesting is how they
inspire you to do the marketing
work for them by thinking in
terms of your own self-interest.
DROPBOX• Here's where their gamification kicks
in: you receive additional data storage
if you do certain activities such as
invite your friends to use Dropbox,
view Dropbox's how-to video online or
download and install the Dropbox
application onto another device such
as your computer or smartphone.
DROPBOX• It's simple: the more you do,
the more data storage you
get for FREE. It becomes
addicting if you want to get
more free data storage —
but Dropbox is not stupid.
DROPBOX• They allocate just
the right amount of
additional storage during the
gamification process to
satisfy the light users who
use the freemium service.
DROPBOX• They want to use the service for free
and are happy to become evangelists
of Dropbox to their friends. Dropbox
segments the data storage usage in just
the right increments. They suck in the
medium to heavy users like me that
need more data than what is allocated
for free.
DROPBOX• Dropbox focuses on every
usage level of the customer
demographics initially.
Customers market the
product to their friends at
the lowest cost possible.
DROPBOX• And it helps that Dropbox's
service itself has a viral aspect.
These instant gamification
principles can be applied to other
businesses seeking to add
gamification to the selling process
of their own products.
DROPBOX• Think like Dropbox — let your
users bring you new customers
through gamification. The key is
to show light users the value of
how your gamification scheme
allows them to use more of your
product.
DROPBOX• Gamification could be
applied throughout the
company's value chain —
not just the demand or
customer side of the
business.