d.role of Community Radio.

8/10/2019 d.role of Community Radio.

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THE ROLE OF COMMUNITY R DIO

IN DEVELOPMENT OF RUR L COMMUNI

TYFUNCTIONING AS A PUBLIC RELATIONS TOOL

WITH SPECIAL REFERENCE TO

THE PUDUCHERRY STATE


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HISTORY OF COMMUNITY RADIO IN INDIA

In India the campaign to legitimize community radio began in 1990s.

Only educational radio stations were originally permitted.

Anna FM was India's first campus "community" radio station. Launchedon 1 February 2004, it is run by the EMRC.& all programmes areproduced by Media Science students at Anna University.

On 16 November 2006, the government of India implemented newCommunity Radio Guidelines, which permit NGOs and other civilorganizations to own and operate community radio stations.

About 4,000 community radio licenses are being offered across India.

30 November 2008, the Ministry of I & B had received 297 applicationsfor community radio licenses and 38 were operational.

Cont


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The first community-based radio station licensed to an NGO was

launched on 15 October 2008, when SANGHAM RADIO in Pastapurvillage, Medak district, Andhra Pradesh state went on the air at 11:00 amon 90.4 MHz, is licensed to the Deccan Development Society.

The second NGO-led community radio station in India was launched on23 October 2008 at Taragram in Orchha, Madhya Pradesh state. Named

RADIO BUNDELKHAND after the Bundelkhand region of central Indiawhere it is located, the radio station is licensed to the Society forDevelopment Alternatives. Radio Bundelkhand also broadcasts on 90.4MHz for four hours a day.

Grant of Permission Agreements (GOPA) in 2009,for 62 community radio

stations.

Community Radio SARANG on 107.8 is managed by the MangaloreJesuit Educational Society and run by St. Aloysius College, Mangalore.

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January 2005 ,BANASTHALI RADIO was the first community radio

station licensed in the state of Rajasthan as a campus radiostation for students

To create a common platform for the local communities of Supiin Uttarakhand, TERI launched KUMAON VANI, a communityradio service, on March 11, 2010

Krishna Kanta Handiqui State Open University, Guwahati, Assam,aired the first programme on 28 January 2009 as anexperimental broadcast.

JNAN TARANGA (90.4 FM), the first community radio service in

northeastern India, began regular broadcasts November 20,2010.


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COMMUNITY RADIO POLICY

Any not-for-profit "legal entity" except individuals, political parties, criminal and

banned organizations - can apply for a Community Radio license.

Central funding is not available .

To operate a 100-watt radio station, with a coverage area of

approximately a 12-km radius. A maximum antenna height of 30 meters is allowed.

Community radio stations are expected to produce at least 50 percent of their

programmes locally, as much as possible in the local language or dialect. Thestress is on developmental programming, although there is no explicit ban on

entertainment.

News programmes are banned.

The government recently clarified that certain categories of news are permitted on

radio, including sports news and commentaries, information on traffic and weather

conditions, coverage of cultural events and festivals, information on academic

events, public announcements pertaining to utilities such as electricity and the

water supply, disaster warnings and health alerts.

Cont


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COMMUNITY RADIO POLICY

Five minutes of advertising per hour is allowed on community radio. Sponsoredprograms are not allowed, except when the program is sponsored by the governmentat the local or state level.

The Community Radio Forum, India, was registered as a Society and Trust on 26February 2008.

In the meantime, mobile telephone operators have begun to offer commercial

broadcast services over GSM, evading government restrictions built around traditionalconcepts of broadcasting technology,By 1 st July 2010.

The Ministry of I&B announced that 715 applications for Community Radio licenses hadbeen received, including 104 under the old campus-radio guidelines.

231 Letters of Intent were issued.

Grant of Permission Agreements (GOPA) were signed with 102 applicants, and 68community radio stations were on the air. 107 applications were rejected, and 377applications were being processed.


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COMMUNITY RADIO IN PUDUCHERRY

NAME OF RADIO COMMUNITY PROGRAMME

Suryan FM

Sun Network owns two Radio brands: Suryan FM in Tamil Nadu and for otherPondicherry territories Red FM (Suryan FM 93.5). The top slot is a result of a carefullyplanned thoroughly enjoyable, round-the-clock, wholesome entertainment-oriented package and there is a substantial localization of content to retain theregional flavor.

Hello FM Hello FM is the largest network of private FM radio stations in Tamil Nadu and Puducherry.The sound-scpe of Hello FM 106.4 is a reflection of the mood-map of the city.

minute detail has been carefully designed to ensure that it addresses the appropriatemood of the relevant target group at the right moment of the day.

Big 92.7 FM92.7 BIG FM is a nationwide private FM radio station in India owned by Indian businessman

Anil Ambani. It broadcasts at 92.7 MHz (92.7FM).Currently, it covers 45 cities. This is the only

private FM radio station t from Srinagar and Jammu in J& K.

HONY FM ACHARIYA Arts and Science College, Villianur, Pondicherry has started 'HONEY FM 90.8MHz' and working for particular community development like education, health andsanitation, etc. It is also to help students to understand the meaningful relationshipsbetween art and craft and technology so as to enable them to become globallyrecognized media professionals Department owns an FM Radio station and televisionchannel namely 'HONEY FM' helping the students to prepare themselves for the industry

PuduvaiVaani

The Puduvai Vaani is very important Community Radio Station in Puducherry Stateestablished by Pondicherry University with the support of UGC, New Delhi. The full timetransmission was gone on air from 1st January 2009 onwards. Puduvai Vaani has beenstarted with an aim to make awareness among the rural community people to improvetheir nature of life style.

Puduvai Vaani, Honey F.M., Akashvani Puducherry and Karaikal are mainly functioning as community radio inPuducherry State. This community radios are the public broadcaster to awaken, inform, enlighten educate andentertain all section of the people including the programme on women empowerment, communal harmony, foodhabit, health and sanitation, and education. It also brings out the hidden talents of the students in and around theUniversity campus.


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METHODOLOGY

A list of 100 people was selected who were actively involved in

programmes of the community radio.

Among these 100 people, 90 respondents have given responsefor this study.

17 respondents who were working in the Government of Puducherrywere also interviewed.

The data were collected by personal contacts with respondents andby attending Self Help Group meetings and with the help of theinterpreter.


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IMPACT OF COMMUNITY PROGRAMMEON FAMILY SYSTEM

Sl.No IMPACT

DIMENSIONS

CHANGE INDICATORS

YES NO

Nos. Percentage Nos. Percentage

1 Family planningand its importance

70 77.80 20 22.20

2 Change in familyoccupation

25 27.80 65 72.20

3 Dowry has

decreased for thepast few years

59 65.55 31 34.45

4 Knowledge onage of marriagefor boy/girl hasincreased

55 61.11 35 38.89


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IMPACT OF COMMUNITY DEVELOPMENT PROGRAMMEON FOOD HABIT

Sl. No

IMPACT DIMENSIONS

CHANGE INDICATORS

YES NO


1 Food habits have changed

in recent past due to

awareness programmes

32 35.55 58 64.45

2 Knowledge about healthy

and balanced diet has

increased

72 80 18 20

3 Consumption of milk and

fruits has gone up due to

awareness

39 43.33 51 56.47

4 Maintaining cleanliness

has increased

75 83.33 15 16.67


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IMPACT OF COMMUNITY DEVELOPMENT PROGRAMMEON EDUCATION

Sl. NoIMPACT DIMENSIONS

CHANGE INDICATORSYES NO


1 Started sendingchildren to school

regularly

79 87.78 11 12.22

2 Programmesmotivated boy / girlto go out for higherstudies

25 27.78 65 72.22

3 Girl education hasincreased

50 55.56 40 44.44

4 Children motivatedto go for higherstudies

73 81.11 17 18.89


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IMPACT OF COMMUNITY DEVELOPMENT PROGRAMMEON HEALTH AND SANITATION

Sl. No

IMPACT DIMENSIONS

CHANGE INDICATORS

YES NO


1 Awareness programmes

have increased the

knowledge on givenpreventive cares to

children

72 80 18 20

2 Taking precautionary

measures for keeping

members of the family

disease free

53 58.89 37 41.11

3 Timely use of medicines 51 56.67 39 43.33

4 Timely treatment of sick

members of family

75 83.33 15 16.67


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IMPACT OF COMMUNITY DEVELOPMENT PROGRAMMEON LEADERSHIP

Sl.No IMPACT

DIMENSIONS

CHANGE INDICATORS

YES NO


1 Respondent offersadvice andinformation toothers

28 31.11 62 68.89

2 Respondent used to

seek advice andinformation fromothers

64 71.11 26 28.89


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OVERALL SOCIAL IMPACT OF COMMUNITYDEVELOPMENT PROGRAMME

FAMILY SYSTEM

40%

FOOD HABIT

50%

EDUCATION

60%

HEALTH

&SANITATION

70%

LEADERSHIP80%0

10

20

30

40

50

60

70

80

90

100 FAMILY

FAMILY


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CONCLUSION

In the real sense, community radio plays a essential role in making

the masses aware about their basic rights and duties.

Not only limited to solving problems which a common man facesin his day-to-day life, community radio provides him a strongplatform from where he can freely disseminate his ideas among hiscommunity members in the best possible manner. Thus, community

radio becomes one of the important instruments in strengtheningour Rightto Freedom of Speech and Expression.

The overall social impact of community developmentprogrammes likes women empowerment, communal harmony,health and sanitations, and education indicated that the

participation and awareness created by various communitydevelopment programmes had great impact on leadershipbehaviour.Leadership was accorded with the highest mean score of 80 andhence was ranked first and this was followed by health andsanitation, education, food habit and family system which were

ranked second, third, fourth and fifth respectively. Cont


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CONCLUSION

Besides solving social problems as well as entertaining local people,

community radio also acts as an intermediary between theGovernment and the local masses.

This is the place from where local people can air their grievances tothe Government as well as get the solutions to their problems too.

Needless to say, community radio has played a major role inbridging the communication gap between the Government and thelocal people. As, the community radio is still evolving it might bepossible that in the near future, we will witness its various new formswhich will be technologically more superior as well as user-friendly.

Well, whatever the case may be, community radio has proved tobe one of the best medium of communication at the grass-root level.

Cont


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CONCLUSION

The findings of the study may be utilized by the extension agencies,

non-Government organizations, policy makers and other similarorganizations for community mobilization.

Findings of impact assessment of community radio station would helpthe researchers to understand how timely access to information canhelp in socio-economic and cultural development of the people.

Dimensions such as leadership, family system, savings, education,health and sanitation, etc have brought about significant changes inthe life of the people in Puducherry State.

Hence, community radio can play a catalytic role in changing the

life of the rural people.


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Thank You

d.role of Community Radio.

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