Community Radio to Community Media
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Transcript of Community Radio to Community Media
![Page 1: Community Radio to Community Media](https://reader033.fdocuments.us/reader033/viewer/2022061116/5465d8cdaf7959383c8b6246/html5/thumbnails/1.jpg)
Community Radio to Community Media:
The Big Picture
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If we do not change our direction,we’ll likely end up where we’re headed.
Photo by Ian Britton, available under a Creative Commons Attribution-NonCommercial License.
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Where is your station headed?
Photo by Wesley Fryer, available under a Creative Commons Attribution-ShareAlike License.
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Setting the stage…
1. Stuff you already know.2. Reagan (and a promise).3. An opportunity.
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Stuff you already know
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The World is Changing1. Demographics2. Collaboration3. Technology
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Changing DemographicsPew:
Blacks and Latinos are more likely to own a mobile phone than whites.
Minority internet users more likely to use digital technologies to keep up with what’s happening in their neighborhoods.
Twitter use on cell phone:• White (non-Hispanic):
7% • Black (non-Hispanic):
17%• Hispanic: 12%
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Trend toward Collaboration
Photo by Andrea Wiggins, available under a Creative Commons Attribution-NonCommercial License.
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Technology
Photo by Tony Buser, available under a Creative Commons Attribution-ShareAlike License.
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Promise: the future will not look like the present or the past.
Photo by crises_crs, available under a Creative Commons Attribution-NonCommercial License.
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Reagan
Are you better off than you were four years ago?
Photo by Edalisse Hirst, available under a Creative Commons Attribution License.
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Setting the stage…
1. Stuff you already know: The World is changing.
2. Reagan: Are you better off than four years ago?
Promise: The future will be different from the past and present.
3. An opportunity: How will you respond?
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OpportunityIncrease…
your relevanceand local value
Engage your community.
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Connected.MediaEngage.org
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Establish common understanding:
What do we mean by…• Engagement• Outreach• Promotion
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Outreach
or
Engagement
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Community engagement means
working collaborativelyto discover, understand
and addresscommunity needs and
aspirations.
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Outreach
or
Engagement
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Broadcast and outreach are one-way.
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Engagement is two-way.
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Engagement taps into networked relationships.
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Communities are networked conversations.
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Relationships Matter
Photo by Edalisse Hirst, available under a Creative Commons Attribution License.
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Engagement = understanding community needs and aspirations.
= cultivating authentic relationships with citizens, civic leaders, potential donors.
= authentic relationships built on trust, shared experiences and mutual goals.
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Outreach Engagement
• Extension of an organization’s core service (value-added)
• One to many
• Talking to people
• Approaches audience with answers
• Integrated with an organization’s culture, strategy and practices
• Builds a pathway for dialogue
• Listening to people
• Works with the community to identify solutions.
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If the focus is on you, your station or what you
do, it’s probably promotion.
(and that’s important, too)
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Engaging requiresa completely different
orientation from broadcastingor outreach or promotion.
ANDEngaging informs
all of those activities.
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“If you’re truly listening to the community, you’ll learn something you didn’t expect, and you’ll have to rethink your position or approach.”- Mikel Ellcessor, WDET, Detroit
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Discuss
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Cultivate an Engagement Ethos
Deeply engaged organizations have community interactions
that are authentic, meaningful and responsive to community needs
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Turn outward toward your community
Focus on possibilities not problems
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Listen actively to seek insight from the diverse voices in your community
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Understand your strengths and apply them strategically to address what you learn through listening
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Constantly cultivate and sustain relationships in every level of the community
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Work closely with others
to develop shared goals
Create shared value for the community
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Discuss
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To Do List:
1. LISTEN to your community.2. Focus on community outcomes.3. Reflect on & answer three questions:
1. Role: What is our role in this community?
2. Relevance: How is our role relevant to this community today? In 3 years? 5?
3. Return: Will our role be relevant enough to generate a return that sustains it?
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What made you successful in the past is not what will make you successful in the future.
Photo by d.billy, available under a Creative Commons Attribution License.
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Engaged
=
Relevant
=
Sustainable
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Thank You.
MediaEngage.org