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NYSE Amex: DRJ

Corporate Presentation

January 2012

NYSE AMEX: DRJ

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Statements contained in this presentation, which are not historical facts, are forward-looking statements. The forward-looking statements in this presentation are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements made herein contain a number of risks and uncertainties that could cause actual results to differ materially. These risks and uncertainties include, but are not limited to, specific factors impacting the company’s business including increased competition; the ability of the company to expand its operations and attract and retain qualified personnel, the uncertainty of consumer’s desires for sports and celebrity memorabilia; the availability of product; availability of financing; and general economic conditions.

Important Cautions Regarding Forward-Looking Statements

This presentation is © 2010 and 2011 Dreams, Inc. – All Rights Reserved

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Key Statistics: DRJ (NYSE Amex)

Trading Data (@ Jan 12, 2012)

Stock Price $2.18

52 Week Low/High $1.66/$3.18

Avg. Daily Vol. (100 day) 29,420

Shares Outstanding 44.7M

Public Float, est. 67%

Institutional Holdings 29%

Insider Holdings 33%

Valuation MeasuresMarket Cap $97.4M

Enterprise Value $122.1M

EV/Revenue (ttm) 1.0x

EV/EBITDA (ttm) 27.8x

Financial Highlights (@ Sept 30, 2011)

Total Revenue (ttm) $127.2M

Adj. EBITDA¹ (ttm) 4.4M

EPS (ttm) $0.01

Cash & Equivalents (mrq) $0.2M

Total Assets (mrq) $77.3M

Total Debt (mrq) $25.1M

Total Liabilities (mrq) $45.8M

Total Equity (mrq) $31.5M

¹Net income before non-controlling interest, interest, net, provision for income tax, depreciation and amortization, non-controlling interest, restructuring and severance costs, impairment charges, non-cash stock option expense, certain legal expenses, settlements and related costs, other income and other one-time charges and credits.

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Who We Are…

Dreams is a technology-driven,

vertically-integrated, online retailer

Focused on sports licensed product

& memorabilia marketplace

77 e-commerce sites & flagship

brand – www.FansEdge.com

10 consecutive years of high

double-digit e-commerce growth

NYSE AMEX: DRJ

5¹Forrester Research, Feb 2011

In 2015, the web will account for 11% of all retail sales¹

In 2015, the web will account for 11% of all retail sales¹

The Retail Marketplace is Increasingly Moving Online

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Revenue Drivers

Robust E-Commerce Platform:

• FansEdge.com site

• Web syndication business 44% CAGR – 2006 - 2

010

44% CAGR – 2006 - 2010

¹2011 guidance issued and effective March 31, 2011.

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FansEdge.com - Flagship Brand

Items from 200+ teams & 1,300+ different athletes

Sell 200,000+ SKU’s

$50+M of revenues in 2010 (up 19%)

10th fastest-growing e-commerce website in the retail chain category

40th fastest-growing e-retailer overall

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Web Syndication - Licensed Sports Merchandise

Dreams operates e-commerce websites for teams in NFL, NBA, MLS & JC Penney, Majestic Athletic, NBC Sports & others

Utilizes full network of digital capabilities

• Order fulfillment

• Call center facilities Operating 77 sites $34M of revenues in 2010 (up

100%)

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Web Syndication Revenues

31 clients 70 clients @ Sep 30, 2011

¹2011 guidance issued and effective only on March 31, 2011.

53% Projected Growth

53% Projected Growth

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Multi-Channel Retailing Strategy

We leverage our internet presence through multiple retail channels to create a diversified revenue stream:

Diversified Revenue Stream

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Interactive Kiosk Drives Sales Within Brick & Mortar Locations

Kiosks are 50” HD Flat Screens with touch-screen technology

300,000+ SKU’s

Customers can have items shipped to the store or shipped to their home

Alternative to long lines during holiday season

When properly executed, kiosks have increased retail sales up to 20% per month

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Manufacturing & Distribution

207,000 sq. ft. retail headquarters in Northbrook, IL

• 120,000 sq. ft. satellite fulfillment center – Elk Grove, IL

50,000 sq. ft. office, manufacturing & warehousing in Sunrise, Florida

12,000 sq. ft. warehouse facility in Las Vegas, NV

Distribution network enables prompt delivery service - shipped same day order is received

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Strategic Acquisitions - 2010

Collegiate Marketing Services

• Included retail contract for stadium & venue sales at Univ. of Texas

• And apparel manufacturing, screen-printing & embroidery operation

The Comet Clothing Company

•Owns rights to Zubaz® brand

• Now have ability to manufacture apparel for e-commerce partners within the organization

• Improves overall gross margins

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Pro Forma Sales - Quarter/Quarter

¹Q4 2011 represents projected sales.

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Annual Revenue:E-Commerce vs. Total Revenue

¹2011 guidance issued and effective March 31, 2011.

$82.0M $85.5M

$111.4

$140.0M (proj.)

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Dreams Key Takeaways

Industry-proven, proprietary technology positioned in large & growing online market

Vertical integration of product leading to gross margin expansion

High inventory turnover through multiple distribution channels

Strategic acquisitions leverage strong brand

Q3’11 revenues up 23%; e-commerce revenues up 39%

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NYSE AMEX: DRJ

Contact Us

NYSE Amex: DRJwww.DreamsCorp.com

Investor RelationsLiolios GroupScott Liolios or Cody SlachTel 949.574.3860DRJ@liolios.com

Dreams, Inc.2 South University DriveSuite 325Plantation, Fl 33324954-377-0002