Driving retail excellence Retail security: it’s all about ... · for our retail clients across...

Driving retail excellence

Retail security: it’s all about store

performance

Safer. Smarter. Tyco.™

02 // Retail solutions

Changing shopper habits and expectations are presenting retailers with new challenges as they look for ways to

create an engaging customer experience while improving store performance.

Do you care about green retailing?

Today’s shoppers and retailers care about protecting the environment and this has impacted how retailers approach security and store operations. At the heart of Tyco’s Vital World initiative is a company-wide goal to reduce emissions, water use and waste gen eration. Tyco Integrated Fire & Security constantly monitors its own performance across its facilities and fleets and strives to improve the environmental performance of its product portfolio. Tyco pioneered source-tag recirculation and has reduced the energy requirements of many of its EAS products.

When it comes to shrink, shoplifting is the most significant challenge facing retailers and includes a growing threat from organised retail crime. (Source: Global Retail Theft Barometer 2011).

Taking Retail to the Next Level

As retailers focus on refining the in-store experience, their loss preven-tion systems and processes must be effective enough to deter shoplifters, but subtle enough to provide a pleasant shopping experience for consumers.

Shrink continues to be a major challenge for retailers and presents them with a dilemma: should they openly merchandise items to maximise customer convenience and sales; or should they locate them behind display cases to protect them from theft, but run the risk of alienating the customer.

Retailers address this problem with elec-tronic article surveillance (EAS) technology that stops shoplifters and also provides a meaningful deterrent. Recently, losses from shoplifting have been exacerbated by rising levels of organised retail crime, which includes professional shoplifting, cargo theft and retail crime rings that are highly effective and well trained.

However, retailers recognise that inven-tory loss is only part of the challenge affecting profitability. Shrink also affects retailers indirectly creating out-of-stocks that detract from the shopper experience. Retailers must also address poor inventory management and inefficient operations.

Today retailers are investing in solutions that go beyond loss prevention to reduce costs, improve product availability and enhance the customer shopping experi-ence. They are looking for solutions that provide intelligence at the store and enterprise level by capturing, analysing and reporting real time data from stores, employees, inventory and shoppers. A new generation of scalable and inter-connected systems are being deployed that focus on merchandise optimisation, traffic management, inventory intelli-gence and improving store operations.


Retail Expertise Beyond SolutionsTyco Integrated Fire & Security has an unrivalled heritage in the retail market, providing integrated retail performance and security solutions to customers ranging from single-store boutiques to global retail enterprises.

Retail is in our DNA

// Expertise across all retail sectors; from department stores and fashion, health and beauty, to DIY and food

// World’s largest installed base of EAS solutions

// 45 years of EAS experience and innovation

// Solutions used by more than 80 percent of the world’s top 200 retailers

// Global professional services organisation// Dedicated locally-based retail field

service and systems integration teams// Advanced solutions that address loss

prevention, store execution and inventory intelligence

// Comprehensive safety and security systems including fire, video, access control and intrusion detection

Working with retailers for 45 years Tyco understands their top priorities. First, they want to improve store per-formance and in-store execution with the aim of maximising shopper inter-actions, optimising the product mix, improving staff utilisation and making the most profitable use of their retail space. Second, retailers are striving to enhance the customer’s shopping experience, creating differentiated environ ments that are more engaging and which compel customers to return.

Tyco provides integrated retail performance and security solutions designed to address these strategic priorities. Tyco has con-sistently driven innovation, and our com-prehensive port folio delivers end-to-end retail integration bringing together data from multiple systems and presenting it as actionable intelligence that retailers can use to make strategic decisions designed to improve operational efficiency, shopper satisfaction and ultimately, profitability.

Across all our retail solutions we aim to deliver value today and protect invest-ment by offering a flexible migration path

to future technologies. We believe that innovation and long term growth are the best ways to optimise retail operations, helping to create competitive advantage for our retail clients across markets and specialities.

Tyco’s retail expertise goes beyond solu-tions. With a consultative approach that includes programme management, project management, network systems infrastruc-ture support, remote monitoring and on-going maintenance programmes we can support you throughout the lifecycle of your systems.


Tyco has the expertise to understand your needs, the technology to meet them, and the comprehensive

professional support services to ensure your long term retail success.

Solutions that Drive Retail

Performance

Retail Performance and Security Solutions

Safety and securityEvery store needs to protect critical assets, employees, shoppers and merchandise. Tyco’s life safety and security solutions, including fire detection, access control and video surveillance, help retailers create a store environment that is safe, secure and inviting. Benefits include:

// Ensuring business continuity// Mitigating risk

Loss prevention intelligenceWith wide exit coverage, integrated deactivation solutions, source tagging, disposable labels and reusable hard tags Tyco’s Sensormatic portfolio can deliver a loss prevention solution to meet any retailer’s needs. Benefits include:

// Deterring theft// Combating organised retail crime// Protecting margins// Maintaining product availability

Traffic intelligenceTyco traffic management solutions provide valuable insights that allow retailers to correlate real-time shopper and employee behaviour patterns against sales transactions, time and atten-dance, and marketing activities. Benefits include:

// Increasing shopper conversion// Optimising queue management// Tracking customer dwell times// Ensuring promotional compliance


Inventory intelligenceTyco inventory visibility solutions help retailers drive significant improvements, enabling them to achieve up to 95 % inventory accuracy and improve overall retail execution. Retailers can gain key operational insights throughout the supply chain that deliver critical business intelligence to store managers and corporate decision makers. Benefits include:

// Reducing out-of-stocks// Improving inventory accuracy// Enabling new merchandising strategies// Increasing customer satisfaction

Store ExecutionOur new class of solutions allow retailers to break down the walls between retail functions, creating a truly integrated real-time store execution environment to deliver substantial improve-ments in enterprise-wide store performance. Benefits include:

// Capturing and interpreting data from multiple sources// Making real time decisions // Improving operational effectiveness// Driving revenue and profitability

Tyco’s store performance and security solutions reach across a broad array of mission-critical retail operations. Whether your objective is to minimise shrink, increase conversion rates, optimise inventory, drive employee productivity, or enhance overall store performance, our goal is to integrate the information from multiple sources across the store in a meaningful way that will drive improvements.

Tyco’s loss prevention portfolio is based on the innovative Sensor matic branded EAS solutions which deliver superior per-formance, boasting the highest detection rates of stolen goods in the industry.

Our dual technology Visible Source Tag (VST) delivers both EAS and item level

intelligence through RFID capabilities. Combining these capabilities in a single tag means we can protect retailers’ investment in EAS while delivering more intelligence that helps retailers to gain better visibility into their inventories, increase operational efficiencies and improve store performance.

Tyco offers an inventory intelligence suite that includes inventory visibility, asset management, and analytics tools designed for retailers. Inventory intelligence gives retailers greater insight into what stock is where, both in the supply chain and on the shop floor, that improves accuracy and reduces out-of-stocks. When it comes to improving the shopper experience our traffic intelligence solutions and video analytics enable retailers to optimise queue

management as well as provide valuable insight into shopper behaviour and dwell times.

In the area of store performance, Tyco’s integrated Store Performance Solution (SPS) marks a paradigm shift in the retail sector, providing a platform that allows retailers to automate insight gathering in the store where they interact directly with their customers.

For retailers who do not have the expert staff Tyco also offers the SPS as a hosted solution. This provides rapid benefits, keeps costs low and flexibility high, requires minimal staff training and can be the first step towards an in-house solution. Let’s talk about it!


Tyco continues to innovate and develop its portfolio so that retailers can be certain they will be at the

forefront of the industry, helping them to improve their operations into the future.

An Intelligent Future

Smart mobile devices bring opportunities into the store in the form of location-based services to help consumers find items, in-store navigation services to make browsing easier, and roaming smart terminals that free sales assistants from

fixed stations to bring information and trans actions directly to the shopper. Keeping availability promises for shoppers across channels will depend not only on integrated IT systems but on reliable inputs and outputs to those systems. Retailers who succeed at integrating their inventory intelligence for shoppers, staff and man-agers will be able to cut costs, respond rapidly to changing conditions and drive good quality information back into the supply chain, aligning it with the demands of shoppers.

Integrated inventory intelligence is essen-tial to delivering on the omnichannel promise and it prepares retailers for the future by eliminating islands of informa-tion, adapting quickly to new processes and technologies, and keeping costs and waste low.

Looking to the future there’s no doubt that retailers will need to continue to adapt their businesses as technology advances and shopping habits change.

Research shows that today’s consumers want to be able to access information on a brand through many different channels including online, catalogue, social media and in-store, but prefer to pick up the goods in-store. This is omnichannel retailing. It recognises the compelling physical and interpersonal advantages of stores, yet places shoppers, not stores, at the centre. Omni channel retailing extends traditional measurements like in-store sales to include revenue per shopper, measured across all retail channels.

Mobile and location-based e-commerce are the latest trends to impact retailing.

Source tagging recirculation

Using Tyco’s source tagging retailers can improve supply chain and selling floor efficiencies. When source tagging is imple-mented retailers can reduce the time taken to attach tags in-store and free up staff to focus on servicing shoppers and making sales. The recirculation programme delivers further cost and environmental benefits and enables more accurate on-shelf inventory. Tags are applied at the manufacturing source, before being shipped to stores. Once tags are taken off the item they are reset by Tyco and then shipped back to the manufacturer to be reused. In conjunction with Tyco, our parent company, we’ve just hit the industry milestone of tagging over 2 billion consumer items for retailers globally with our reusable hard tag.


// National retail chain

A major Dutch national retail chain, imple mented an Tyco analytics tool to capture and provide in-depth business intelligence. The retailer needed a solution to process and analyse vast quantities of data from POS transactions. At its heart, Key Perfor mance Indicators (KPIs) allow store managers to sort, filter and score data from one centralised application for analysis. Tyco’s solutions are then able to quickly and simply identify critical areas of oper ation that are in need of attention and im prove ment such as recognising employees in need of additional training, benefiting both the business and its customers.

Our Solutions At workTyco’s loss prevention and store performance solutions have been designed specifically for retailers to help them improve operations, optimise profitability and create memorable shopper experiences.

Working with Tyco

In this world of uncertainties, it’s reassuring to know that, with Tyco, retail businesses large and small have a partner capable of providing world class security and perfor-mance solutions designed for the retail industry. We work hard to identify the key business challenges you face and assess how our retail portfolio can help you meet them.

Our integrated approach enables you to take control of the most complex security and store performance systems, simply and efficiently, and as we operate across six continents, we can help you wherever you are.

We provide a personal service with a single point of contact that enables instant access to our responsive customer service and technical support teams. Our focus on ongoing technology innovation ensures that our retail solutions remain at the forefront of the industry protecting you now and into the future.

For retail solutions you can trust, look to a trusted partner.

// Perfume retailer

An Italian perfume retailer, with 120 retail locations, chose Tyco for its integrated loss prevention and people counting solutions. Tyco’s Sensormatic EAS provided robust and innovative loss prevention solutions alongside new store performance systems.

Tyco’s integrated theft detection helps to reduce theft and shrinkage and improve over all profitability, whilst the traffic intelligence application provides dynamic, real-time footfall updates from a central-ised server, allowing the retailer to act on live data for targeted point of sale, shopper behaviour monitoring and efficient distri-bution of employees to precisely where they are most needed. This creates a tailored and positive customer experience.

Global Strength. Local Expertise.At Your Service.

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AustriaADT Sensormatic Ges.m.b.H.Handelszentrum 75101 BergheimTel.: +43 662 45 24 60 11Fax: +43 662 45 24 60 [email protected]

BelgiumTyco Integrated Fire & SecurityHumaniteitslaan 241 a1620 DrogenbosTel.: +32 2 467 78 11Fax: +32 24 66 05 [email protected]

FranceTyco Fire & Integrated Solutions France SASCS 80736, 1 rue Giffard78067 Saint Quentin en Yvelines CedexTel.: +33 1 39 30 73 00Fax: +33 1 30 51 80 [email protected]

GermanyTyco Fire & Security Holding Germany GmbHAm Schimmersfeld 5–740880 RatingenTel.: +49 2102 7141-0Fax: +49 2102 [email protected]

ItalyTyco Fire & Security S.p.A.Centro Direzionale MilanofioriStrada 4 Palazzo A10 20090 Assago (MI)Tel.: +39 02818061Fax: +39 [email protected]

NetherlandsTyco Integrated Fire & SecurityVlierbaan 6–122908 LR Capelle aan den IJsselTel.: +31 88 260 26 00Fax: +31 88 260 23 [email protected]

PortugalTyco Integrated Fire & SecurityEd.Entreposto - Pr.José Queirós nº1 Fracção 5 - piso 31800-237 LisboaTel.: +351 217 510 560Fax: +351 217 510 [email protected]

RussiaADT Security SolutionsTimiryazevskaya 1, 5th floor127422, Moscow, RussiaTel.: +7 495 661 [email protected]

SpainTyco Integrated Fire & SecurityCtra. de la Coruña, km. 23,500C / Pollensa nº 628290 Las Rozas, MadridTel.: +34 916313999Fax: +34 [email protected]

SwitzerlandTyco Integrated Fire & Security SAIndustriestrasse 48752 Näfels Tel.: +41 58 445 40 00Fax: +41 58 445 40 [email protected]

Tyco Fire & Security HoldingGermany GmbHAm Schimmersfeld 5–740880 RatingenTel.: +49 2102 7141-0Fax: +49 2102 [email protected]

Tyco Retail Solutions is a trademark of Tyco International.Misprints, errors and changesexcepted. © 2014 Tyco. All rights reserved.

Tyco Retail Solutions is brought to you by Tyco Integrated Fire & Security.

Driving retail excellence Retail security: it’s all about ... · for our retail clients across...

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