"Driving GSA Sales" Webinar Slides (January 2014)

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description

CEO David Lowe, Jamey Zell and Pete Chesner get together to discuss government business strategies, hurdles and the impact of healthcare reform on business owners--especially federal contractors. You can watch the webinar recording right here--or tune into the discussion on Youtube! http://youtu.be/g5Rl8mrx1lw (If you'd rather watch the video at another time, use the arrow buttons to skip straight to the slides.)

Transcript of "Driving GSA Sales" Webinar Slides (January 2014)

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David Lowe CEO isiFederal, Inc.

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Jamey Zell Director of Sales and Marketing

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Pete Chesner Managing Director McQuade Consulting Healthcare Reform Employee Benefits

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The Numbers That Matters Most...

252

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The Numbers That Matters Most...

617

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Questions??? Chat

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Questions??? Chat

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Questions??? Chat Enter Audio Pin so We can unmute you

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Driving GSA Sales Webinar Series

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Driving GSA Sales Webinar Series GSA Schedule Holders

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Driving GSA Sales Webinar Series GSA Schedule Holders Identifying Obstacles to Success

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Driving GSA Sales Webinar Series GSA Schedule Holders Identifying Obstacles to Success Gaining Exposure

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Driving GSA Sales Webinar Series GSA Schedule Holders Identifying Obstacles to Success Gaining Exposure Insider Information

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Driving GSA Sales Webinar Series GSA Schedule Holders Identifying Obstacles to Success Gaining Exposure Insider Information Access to Resources

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About the Sponsors

isiFederal- Business Development Specialists. We bridge the gap for small businesses so they can compete for Federal Opportunities.

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About the Sponsors

isiFederal- Business Development Specialists. We bridge the gap for small businesses so they can compete for Federal Opportunities.

Intelligence

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About the Sponsors

isiFederal- Business Development Specialists. We bridge the gap for small businesses so they can compete for Federal Opportunities.

Intelligence Marketing Services

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About the Sponsors

isiFederal- Business Development Specialists. We bridge the gap for small businesses so they can compete for Federal Opportunities.

Intelligence Marketing Services Assistance & Management

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About the Sponsors

isiFederal- Business Development Specialists. We bridge the gap for small businesses so they can compete for Federal Opportunities.

Intelligence Marketing Services Assistance & Management Dedicated Representation

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About the Sponsors

isiFederal- Business Development Specialists. We bridge the gap for small businesses so they can compete for Federal Opportunities.

Intelligence Marketing Services Assistance & Management Dedicated Representation Feet-on-the-Street

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About the Sponsors

isiFederal- Business Development Specialists. We bridge the gap for small businesses so they can compete for Federal Opportunities.

GSAproposal.com- Proposal development and management

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About the Sponsors

isiFederal- Business Development Specialists. We bridge the gap for small businesses so they can compete for Federal Opportunities.

GSAproposal.com- Proposal development and management

Revolution Payments- Merchant Card Services with Level 3 Payment Compliance.

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Understands Government Level 3 Compliance Large Ticket Rates Below 1.5% Lower Fees Across the Board

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Upcoming Webinar Federal Contracting and the ACA

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Pete Chesner Managing Director McQuade Consulting Healthcare Reform Employee Benefits

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1) How Benefits affect your competitive bids

2) ACA’s affect on Cash Benefits

3) Are Government Contractors Exempt from ACA?

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Why Are We Here Today?

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This webinar would be the best I have ever attended if...

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This webinar would be the best I have ever attended if...

Jared Gallini - Team Housing Solutions - I knew how to

leverage MY GSA Schedule

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This webinar would be the best I have ever attended if...

Jared Gallini - Team Housing Solutions - I knew how to

leverage MY GSA Schedule

Mandy Brokaw - TRUE Fitness - It helped to increase sales

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This webinar would be the best I have ever attended if...

Jared Gallini - Team Housing Solutions - I knew how to

leverage MY GSA Schedule

Mandy Brokaw - TRUE Fitness - It helped to increase sales

Patricia Connole - US Communications - we have leads for a

teaming partner

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This webinar would be the best I have ever attended if...

Jared Gallini - Team Housing Solutions - I knew how to

leverage MY GSA Schedule

Mandy Brokaw - TRUE Fitness - It helped to increase sales

Patricia Connole - US Communications - we have leads for a

teaming partner

Sid Allen - The Shipley Group - I get sales

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This webinar would be the best I have ever attended if...

Jared Gallini - Team Housing Solutions - I knew how to

leverage MY GSA Schedule

Mandy Brokaw - TRUE Fitness - It helped to increase sales

Patricia Connole - US Communications - we have leads for a

teaming partner

Sid Allen - The Shipley Group - I get sales

David Wentzel - Gexpro - if it led to successful opportunities,

not just theory

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This webinar would be the best I have ever attended if...

Jared Gallini - Team Housing Solutions - I knew how to

leverage MY GSA Schedule

Mandy Brokaw - TRUE Fitness - It helped to increase sales

Patricia Connole - US Communications - we have leads for a

teaming partner

Sid Allen - The Shipley Group - I get sales

David Wentzel - Gexpro - if it led to successful opportunities,

not just theory

Chris Byrne - Summit Security - I could get insight into how to

identify/contact Purchasing Officers who don’t advertise their

opportunities...

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Common Theme:

Get More Business

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The Numbers That Matters Most...

252 & 617

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The Numbers That Matters Most...

202 Contracts Spike 200-800% in

Almost ALL Industries

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The Numbers That Matters Most...

202 Contracts Spike 200-800% in

Almost ALL Industries

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The Numbers That Matters Most...

202 Contracts Spike 200-800% in

Almost ALL Industries

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The Numbers That Matters Most...

202 Contracts Spike 200-800% in

Almost ALL Industries

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The Numbers That Matters Most...

202 Contracts Spike 200-800% in

Almost ALL Industries

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The Numbers That Matters Most...

202 Contracts Spike 200-800% in

Almost ALL Industries

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The Enormous Federal Market...

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The Enormous Federal Market...

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The Enormous Federal Market...

$500 Billion

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The Enormous Federal Market...

$500 Billion 2.5 Million Contracts

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The Enormous Federal Market...

$500 Billion 2.5 Million Contracts 23% Set Aside for Small Business

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The Enormous Federal Market...

$500 Billion 2.5 Million Contracts 23% Set Aside for Small Business Feds Buy Everything

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The Enormous Federal Market...

$500 Billion 2.5 Million Contracts 23% Set Aside for Small Business Feds Buy Everything Local, Regional, National, International

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The Enormous Federal Market...

$500 Billion 2.5 Million Contracts 23% Set Aside for Small Business Feds Buy Everything Local, Regional, National, International

85,000 buyers

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The Enormous Federal Market...

$500 Billion 2.5 Million Contracts 23% Set Aside for Small Business Feds Buy Everything Local, Regional, National, International

85,000 buyers 470 Agencies

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The Enormous Federal Market...

$500 Billion 2.5 Million Contracts 23% Set Aside for Small Business Feds Buy Everything Local, Regional, National, International

85,000 buyers 470 Agencies #1 Customer in the World

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The Enormous Federal Market...

$500 Billion 2.5 Million Contracts 23% Set Aside for Small Business Feds Buy Everything Local, Regional, National, International

85,000 buyers 470 Agencies #1 Customer in the World

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Does the Government Buy What You Sell?

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Does the Government Buy What You Sell?

Yes

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How Come It Is So Darn Hard???

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This is Typical for GSA Schedule Holders...

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This is Typical for GSA Schedule Holders...

20,000 – 22,000 Active GSA Schedules 7,000 – 9,000 have $0 Sales 1,500 – 2,500 don’t meet $25k 10,000 – 12,000 split $35B - $40B

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This is Typical for GSA Schedule Holders...

20,000 – 22,000 Active GSA Schedules 7,000 – 9,000 have $0 Sales 1,500 – 2,500 don’t meet $25k 10,000 – 12,000 split $35B - $40B

80% of new schedule holders will lose their contracts

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Why?

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Why?

GSA Schedules DO NOT Make Money Fall From the Sky

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Why?

GSA Schedules DO NOT Make Money Fall From the Sky

YOU GOTTA GO GET IT!!!

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What’s in the Way?

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What’s in the Way?

Most Entrepreneurs:

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What’s in the Way?

Most Entrepreneurs: Apply arbitrary timelines

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What’s in the Way?

Most Entrepreneurs: Apply arbitrary timelines Apply arbitrary $ (or don’t budget at all)

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What’s in the Way?

Most Entrepreneurs: Apply arbitrary timelines Apply arbitrary $ (or don’t budget at all)

Do not know how to measure success

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What’s in the Way?

Most Entrepreneurs: Apply arbitrary timelines Apply arbitrary $ (or don’t budget at all)

Do not know how to measure success Try and use inexperienced or underperforming resources

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What’s in the Way?

Most Entrepreneurs: Apply arbitrary timelines Apply arbitrary $ (or don’t budget at all)

Do not know how to measure success Try and use inexperienced or underperforming resources Do not have the intestinal fortitude to persevere

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What’s in the Way?

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What’s in the Way?

Federal government is wired against newcomers

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What’s in the Way?

Federal government is wired against newcomers It’s complicated

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What’s in the Way?

Federal government is wired against newcomers It’s complicated Different kind of market

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What’s in the Way?

Federal government is wired against newcomers It’s complicated Different kind of market System is counterintuitive

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What’s in the Way?

Federal government is wired against newcomers It’s complicated Different kind of market System is counterintuitive SBA

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What’s in the Way?

Federal government is wired against newcomers It’s complicated Different kind of market System is counterintuitive SBA OSDBU

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What’s in the Way?

Federal government is wired against newcomers It’s complicated Different kind of market System is counterintuitive SBA OSDBU

FBO – only 4%-6% of total opportunities & 75% of those are baked before they land

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What’s in the Way?

That leaves 1.2% of the total market for your products and services

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What’s in the Way?

That leaves 1.2% of the total market for your products and services Default:

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What’s in the Way?

That leaves 1.2% of the total market for your products and services Default:

Price

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Cold Hard Truth

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Cold Hard Truth

Federal Business Development: Is hard work Takes a long time Is expensive

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FACT

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FACT

If It Were Fast Easy and Cheap, Everyone Could Do It

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FACT

If It Were Fast Easy and Cheap, Everyone Could Do It

80% Will Fail

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FACT

If It Were Fast Easy and Cheap, Everyone Could Do It

80% Will Fail Most Willingly

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Is It Worth It?

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Let’s Talk About the RISK

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“Risk comes from not knowing what you're doing.”

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“Risk comes from not knowing what you're doing.”

Warren Buffet

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Excerpts from New Book:

12 Steps to Winning Federal Business

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Steps 1 – 6 Review Step 1 - Get smart Step 2- Develop a Federal Strategy Step 3 – Establish a Budget Step 4 – Prepare Step 5 – Dedicate (the right) Resources Step 6 - Build Relationships with all of the stake holders

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Key Decision Clusters

Don

(CO)

Jill

(COTR)

Ed

(PM) Your

Project

• Different Roles • Different Needs • Different Buying

Motives • Different Reasons

for Making Decisions

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Project/Program Manager

• Drive initiatives • Green, Cloud, Security • Cost Cutting/Saving • Political

• Look for new ideas and new technology

• Influence able • Scope • Requirements • Capabilities

• Get it done right • Tie in with initiatives • Help Them Look Good

Ed

(PM) Your

Project

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Project/Program Manager

• Drive initiatives • Green, Cloud, Security • Cost Cutting/Saving • Political

• Look for new ideas and new technology

• Influence able • Scope • Requirements • Capabilities

• Get it done right • Tie in with initiatives • Help Them Look Good

Ed

(PM) Your

Project

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Technical Representative • They are busy

• Usually reports to PM • Bridge the Gap between PM and CO • Risk Adverse • Assist in assembling technical

requirements • Government standards • Identify Similar purchases • Certifications (can be scope

driven) • Assist in mandatory requirements

• Help with Requirements • Help Them Look Good

Jill

(COTR)

Your

Project

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Technical Representative • They are busy

• Usually reports to PM • Bridge the Gap between PM and CO • Risk Adverse • Assist in assembling technical

requirements • Government standards • Identify Similar purchases • Certifications (can be scope

driven) • Assist in mandatory requirements

• Help with Requirements • Help Them Look Good

Jill

(COTR)

Your

Project

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Contracting Officers • They are busy

• Will not teach you • Risk Adverse • Don’t like new things • Experts in moving paper • Select purchasing mechanism • Develop contract documents • Administer the contract post

award • Want the fastest way to purchase • Easy is Good • Make Them Feed Valued

Don

(CO)

Your

Project

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Contracting Officers • They are busy

• Will not teach you • Risk Adverse • Don’t like new things • Experts in moving paper • Select purchasing mechanism • Develop contract documents • Administer the contract post

award • Want the fastest way to purchase • Easy is Good • Make Them Feel Valued

Don

(CO)

Your

Project

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Critical Points

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Critical Points

Make it EASY

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Critical Points

Make it EASY

• Have your contact and contract information easy to find on your capabilities.

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Critical Points

Make it EASY

• Have your contact and contract information easy to find on your capabilities.

• Have the vehicle they like to use.

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Critical Points

Make it EASY

• Have your contact and contract information easy to find on your capabilities.

• Have the vehicle they like to use.

• Provide filled out forms.

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Critical Points

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Critical Points

Appreciate them!

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Critical Points

Appreciate them!

• Be aware of stereotypes

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Critical Points

Appreciate them!

• Be aware of stereotypes • Reframe what you believe about

federal employees

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Excerpts from New Book:

12 Steps to Winning Federal Business

(Steps 7-12)

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Step 7

Learn How To Win

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Step 7

Learn How To Win

Become Relevant

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Step 7

Learn How To Win

Become Relevant Executive & Procurement Briefings

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Step 7

Learn How To Win

Become Relevant Executive & Procurement Briefings Stay Relevant

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Step 7

Learn How To Win

Become Relevant Executive & Procurement Briefings Stay Relevant Be Responsive

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Step 7

Learn How To Win

Become Relevant Executive & Procurement Briefings Stay Relevant Be Responsive Ask For Formal Debriefs

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7 Ways to Stay Relevant

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7 Ways to Stay Relevant

Updated Capabilities Statement

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7 Ways to Stay Relevant

Updated Capabilities Statement New Contract Vehicles New certifications

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7 Ways to Stay Relevant

Updated Capabilities Statement New Contract Vehicles New certifications New Product Offerings

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7 Ways to Stay Relevant

Updated Capabilities Statement New Contract Vehicles New certifications New Product Offerings Contract Wins

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7 Ways to Stay Relevant

Updated Capabilities Statement New Contract Vehicles New certifications New Product Offerings Contract Wins Personal Interest

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7 Ways to Stay Relevant

Updated Capabilities Statement New Contract Vehicles New certifications New Product Offerings Contract Wins Personal Interest Referral to Another Company

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7 Ways to Stay Relevant

Updated Capabilities Statement New Contract Vehicles New certifications New Product Offerings Contract Wins Personal Interest Referral to Another Company Referral to a Colleague

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7 Ways to Stay Relevant

Updated Capabilities Statement New Contract Vehicles New certifications New Product Offerings Contract Wins Personal Interest Referral to Another Company Referral to a Colleague Get Them Good Exposure

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Step 8

Leverage Relationships

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Step 8

Leverage Relationships

People Buy from People They Like

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Step 8

Leverage Relationships

People Buy from People They Like Contact, meet with, follow‐up and ping targets

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Step 8

Leverage Relationships

People Buy from People They Like Contact, meet with, follow‐up and ping targets Leverage existing relationships for connections

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Step 8

Leverage Relationships

People Buy from People They Like Contact, meet with, follow‐up and ping targets Leverage existing relationships for connections Find and stalk key‐level decision makers (Top‐down does work)

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Step 8

Leverage Relationships

People Buy from People They Like Contact, meet with, follow‐up and ping targets Leverage existing relationships for connections Find and stalk key‐level decision makers (Top‐down does work) Identify resources to discover and pursue leads

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Step 8

Leverage Relationships

People Buy from People They Like Contact, meet with, follow‐up and ping targets Leverage existing relationships for connections Find and stalk key‐level decision makers (Top‐down does work) Identify resources to discover and pursue leads Uncover opportunities (especially the ‘hidden’, ‘under the radar’ ones)

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Step 8

Leverage Relationships

People Buy from People They Like Contact, meet with, follow‐up and ping targets Leverage existing relationships for connections Find and stalk key‐level decision makers (Top‐down does work) Identify resources to discover and pursue leads Uncover opportunities (especially the ‘hidden’, ‘under the radar’ ones)

* Winnable Opportunities Come From People Not Monitoring

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Step 9

Influence the Scope

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Step 9

Influence the Scope

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Step 9

Influence the Scope

If You Didn’t Influence the Scope – Your Competition Did.

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Step 9

Influence the Scope

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Step 9

Influence the Scope

Get Familiar with Their Procurement Process

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Step 9

Influence the Scope

Get Familiar with Their Procurement Process Insert Yourself as the Expert

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Step 9

Influence the Scope

Get Familiar with Their Procurement Process Insert Yourself as the Expert Provide Good Market Information

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Step 9

Influence the Scope

Get Familiar with Their Procurement Process Insert Yourself as the Expert Provide Good Market Information Provide Good Ways To Find Good Companies (Like Yours)

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Step 9

Influence the Scope

Get Familiar with Their Procurement Process Insert Yourself as the Expert Provide Good Market Information Provide Good Ways To Find Good Companies (Like Yours)

*Most RFP’s are NOT Just Price

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Step 10

Monitor for Opportunities

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Step 10

Monitor for Opportunities

The Truth About FBO.GOV

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Step 10

Monitor for Opportunities

The Truth About FBO.GOV What Hits FBO? $25k +

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Step 10

Monitor for Opportunities

The Truth About FBO.GOV What Hits FBO? $25k + What Doesn’t Hit FBO? 95.5%

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Step 10

Monitor for Opportunities

The Truth About FBO.GOV What Hits FBO? $25k + What Doesn’t Hit FBO? 95.5% Micro purchases for less than $3,000

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Step 10

Monitor for Opportunities

The Truth About FBO.GOV What Hits FBO? $25k + What Doesn’t Hit FBO? 95.5% Micro purchases for less than $3,000 Most contracts under $25k

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Step 10

Monitor for Opportunities

The Truth About FBO.GOV What Hits FBO? $25k + What Doesn’t Hit FBO? 95.5% Micro purchases for less than $3,000 Most contracts under $25k Sole source contracts with 8(a)

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Step 10

Monitor for Opportunities

The Truth About FBO.GOV What Hits FBO? $25k + What Doesn’t Hit FBO? 95.5% Micro purchases for less than $3,000 Most contracts under $25k Sole source contracts with 8(a) GSA competed opportunities

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Step 10

Monitor for Opportunities

The Truth About FBO.GOV What Hits FBO? $25k + What Doesn’t Hit FBO? 95.5% Micro purchases for less than $3,000 Most contracts under $25k Sole source contracts with 8(a) GSA competed opportunities GSA ebuy opportunities

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Step 10

Monitor for Opportunities

The Truth About FBO.GOV What Hits FBO? $25k + What Doesn’t Hit FBO? 95.5% Micro purchases for less than $3,000 Most contracts under $25k Sole source contracts with 8(a) GSA competed opportunities GSA ebuy opportunities FedBid opportunities

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Step 10

Monitor for Opportunities

The Truth About FBO.GOV What Hits FBO? $25k + What Doesn’t Hit FBO? 95.5% Micro purchases for less than $3,000 Most contracts under $25k Sole source contracts with 8(a) GSA competed opportunities GSA ebuy opportunities FedBid opportunities

BPA calls

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Step 10

Monitor for Opportunities

The Truth About FBO.GOV What Hits FBO? $25k + What Doesn’t Hit FBO? 95.5% Micro purchases for less than $3,000 Most contracts under $25k Sole source contracts with 8(a) GSA competed opportunities GSA ebuy opportunities FedBid opportunities

BPA calls IDIQ task orders

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Step 10

Monitor for Opportunities

The Truth About FBO.GOV What Hits FBO? $25k + What Doesn’t Hit FBO? 95.5% Micro purchases for less than $3,000 Most contracts under $25k Sole source contracts with 8(a) GSA competed opportunities GSA ebuy opportunities FedBid opportunities

BPA calls IDIQ task orders Under the Radar contracts

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Step 10

Monitor for Opportunities

The Truth About FBO.GOV What Hits FBO? $25k + What Doesn’t Hit FBO? 95.5% Micro purchases for less than $3,000 Most contracts under $25k Sole source contracts with 8(a) GSA competed opportunities GSA ebuy opportunities FedBid opportunities

BPA calls IDIQ task orders Under the Radar contracts Short fuse year‐end opportunities

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Step 10

Monitor for Opportunities

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Step 10

Monitor for Opportunities

Where is Your Sweet Spot?

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Step 10

Monitor for Opportunities

Where is Your Sweet Spot? What Agencies Hit Your Sweet Spot?

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Step 10

Monitor for Opportunities

Where is Your Sweet Spot? What Agencies Hit Your Sweet Spot? Who Within Those Agencies Hit Your Sweet Spot?

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Step 10

Monitor for Opportunities

Where is Your Sweet Spot? What Agencies Hit Your Sweet Spot? Who Within Those Agencies Hit Your Sweet Spot? Under The Radar Contracts...

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Step 10

Monitor for Opportunities

Where is Your Sweet Spot? What Agencies Hit Your Sweet Spot? Who Within Those Agencies Hit Your Sweet Spot? Under The Radar Contracts... Bid Response and Proposal Development

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Step 10

Monitor for Opportunities

Where is Your Sweet Spot? What Agencies Hit Your Sweet Spot? Who Within Those Agencies Hit Your Sweet Spot? Under The Radar Contracts... Bid Response and Proposal Development Maximize Your Influence Minimize Your Investment

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Step 11

Improve Your Positioning

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Step 11

Improve Your Positioning

POET Analysis

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Step 11

Improve Your Positioning

POET Analysis Political

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Step 11

Improve Your Positioning

POET Analysis Political Operational

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Step 11

Improve Your Positioning

POET Analysis Political Operational Economical

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Step 11

Improve Your Positioning

POET Analysis Political Operational Economical Technical

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Step 11

Improve Your Positioning

POET Analysis Political Operational Economical Technical Ask Qualifying Questions

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Step 11

Improve Your Positioning

POET Analysis Political Operational Economical Technical Ask Qualifying Questions Ask for Formal Debriefs

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Step 12

WIN

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Step 12

WIN Do This Right And...

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Step 12

WIN Do This Right And...

Capture Wins

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Step 12

WIN Do This Right And...

Capture Wins Develop Past Performance

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Step 12

WIN Do This Right And...

Capture Wins Develop Past Performance Infiltrate the Agency from the Inside

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Step 12

WIN Do This Right And...

Capture Wins Develop Past Performance Infiltrate the Agency from the Inside Watch for what’s Coming Next

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Step 12

WIN Do This Right And...

Capture Wins Develop Past Performance Infiltrate the Agency from the Inside Watch for what’s Coming Next Grow Your influence

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Step 12

WIN Do This Right And...

Capture Wins Develop Past Performance Infiltrate the Agency from the Inside Watch for what’s Coming Next Grow Your influence Grow Your contract

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Step 12

WIN Do This Right And...

Capture Wins Develop Past Performance Infiltrate the Agency from the Inside Watch for what’s Coming Next Grow Your influence Grow Your contract Become the Insider Protecting Your Federal Turf

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Steps 1 – 6 Review Step 1 - Get smart Step 2- Develop a Federal Strategy Step 3 – Establish a Budget Step 4 – Prepare Step 5 – Dedicate (the right) Resources Step 6 - Build Relationships with all of the stake holders Step 7 - Learn How To Win Step 8 - Leverage Relationships Step 9 - Influence the Scope Step 10 - Monitor for Opportunities Step 11 - Improve Your Positioning Step 12 - WIN

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What Can You Do Right Now???

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Are You In?

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Are You In? Have You Started?

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Are You In? Have You Started? (If Not, You Are 4 Months Behind...)

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Identifying Your Market

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Identifying Your Market

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Identifying Your Market

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Identifying Your Market

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Identifying Your Market

Sorry...

You can’t have this market.

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Identifying Your Market

Sorry...

You can’t have this market. Stacked with $Billion Corps

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Identifying Your Market

Sorry...

You can’t have this market. Stacked with $Billion Corps

Formidable Competition

Page 196: "Driving GSA Sales" Webinar Slides (January 2014)

Identifying Your Market

Sorry...

You can’t have this market. Stacked with $Billion Corps

Formidable Competition Deep and Wide Relationships

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Identifying Your Market

So Where is MY Sweet Spot???

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Identifying Your Sweet Spot

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Identifying Your Sweet Spot

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Identifying Your Sweet Spot

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Identifying Your Sweet Spot

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Identifying Your Sweet Spot

Getting Closer???

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Identifying Your Sweet Spot

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Identifying Your Sweet Spot

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Identifying Your Sweet Spot

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Identifying Your Sweet Spot

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Identifying Your Sweet Spot

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Identifying Your Sweet Spot

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Identifying Your Sweet Spot

Have you heard of these folks?

No?

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Identifying Your Sweet Spot

Well they just booked 324 federal contracts and put $8.2 Million

In the bank.

Page 212: "Driving GSA Sales" Webinar Slides (January 2014)

Identifying Your Sweet Spot

Well they just booked 324 federal contracts and put $8.2 Million

In the bank.

(Your Tax Dollars At Work)

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Identifying Your Sweet Spot

Agencies that fit your sweet spot...

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Identifying Your Sweet Spot

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Identifying Your Sweet Spot

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Identifying Your Sweet Spot

24 Agencies Over $100M

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Identifying Your Sweet Spot

24 Agencies Over $100M 70 Agencies Over $10M

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Identifying Your Sweet Spot

24 Agencies Over $100M 70 Agencies Over $10M 118 Agencies Over $1M

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Identifying Your Sweet Spot

What About the Competition?

Page 220: "Driving GSA Sales" Webinar Slides (January 2014)

Are You With Me?

This Will Blow Your Mind

Page 221: "Driving GSA Sales" Webinar Slides (January 2014)

Number of Competitors

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Number of Competitors

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Number of Competitors

$7.75B 82%

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Number of Competitors

$7.75B 82%

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Number of Competitors

$7.75B 82%

36,580 84%

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Where Are They???

Page 227: "Driving GSA Sales" Webinar Slides (January 2014)

Where Are They???

Don’t Hit FBO

Page 228: "Driving GSA Sales" Webinar Slides (January 2014)

Where Are They???

Don’t Hit FBO Don’t Hit GSA eBuy

Page 229: "Driving GSA Sales" Webinar Slides (January 2014)

Where Are They???

Don’t Hit FBO Don’t Hit GSA eBuy Not Bought on GSA Advantage

Page 230: "Driving GSA Sales" Webinar Slides (January 2014)

Where Are They???

Don’t Hit FBO Don’t Hit GSA eBuy Not Bought on GSA Advantage Not Publically Made Available

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Where Are They???

Under the Radar Winnable Business is

NOT Opportunity Driven

Page 232: "Driving GSA Sales" Webinar Slides (January 2014)

People Buy from People they Like

You Job: Find them and get them to like you.

Page 233: "Driving GSA Sales" Webinar Slides (January 2014)

Who Are They?

The WHO that Matters to YOU.

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The Who that Matters to YOU...

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The Who that Matters to YOU...

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The Who that Matters to YOU...

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What About This...

Your Competition’s Best Customers?

Page 239: "Driving GSA Sales" Webinar Slides (January 2014)

What Would You Do If you Knew... ...

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What Would You Do If you Knew...

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What Would You Do If you Knew...

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What Would You Do If you Knew...

Page 243: "Driving GSA Sales" Webinar Slides (January 2014)

What Would You Do If you Knew...

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What Would You Do if You Knew? The WHO that Matters to YOU

Page 245: "Driving GSA Sales" Webinar Slides (January 2014)

What Would You Do if You Knew? The WHO that Matters to YOU

Let them keep putting your tax

Dollars in your competitor’s bank

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Go Get Them

Let them keep putting your tax

Dollars in your competitor’s bank

What Would You Do if You Knew? The WHO that Matters to YOU

Page 247: "Driving GSA Sales" Webinar Slides (January 2014)

Go Get Them

Let them keep putting your tax

Dollars in your competitor’s bank

P

What Would You Do if You Knew? The WHO that Matters to YOU

Page 248: "Driving GSA Sales" Webinar Slides (January 2014)

Questions??? Chat Make sure your Audio PIN is Entered so We can unmute you

Page 249: "Driving GSA Sales" Webinar Slides (January 2014)

GSA Webinar Special

Federal Marketing Essentials

Step 1

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GSA Webinar Special

Federal Marketing Essentials

Key Contacts who BUY your stuff

Step 1

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GSA Webinar Special

Federal Marketing Essentials

Key Contacts who BUY your stuff Your Competitors Contacts

Step 1

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GSA Webinar Special

Federal Marketing Essentials

Key Contacts who BUY your stuff Your Competitors Contacts Under the Radar Contracts Step 1

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GSA Webinar Special

Federal Marketing Essentials

Key Contacts who BUY your stuff Your Competitors Contacts Under the Radar Contracts Breakdown of Agency Spending

Step 1

Page 254: "Driving GSA Sales" Webinar Slides (January 2014)

GSA Webinar Special

Federal Marketing Essentials

Key Contacts who BUY your stuff Your Competitors Contacts Under the Radar Contracts Breakdown of Agency Spending Primes & Their Contacts

Step 1

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GSA Webinar Special

Federal Marketing Essentials

Key Contacts who BUY your stuff Your Competitors Contacts Under the Radar Contracts Breakdown of Agency Spending Primes & Their Contacts Recommended Action Steps

Step 1

Page 256: "Driving GSA Sales" Webinar Slides (January 2014)

GSA Webinar Special

Federal Marketing Essentials

Key Contacts who BUY your stuff Your Competitors Contacts Under the Radar Contracts Breakdown of Agency Spending Primes & Their Contacts Recommended Action Steps

$3,995 (Save $505) (Mention this Webinar)

Step 1

Page 258: "Driving GSA Sales" Webinar Slides (January 2014)

isiFederal

Page 259: "Driving GSA Sales" Webinar Slides (January 2014)

isiFederal Market Essentials

“...This is the best intelligence we have seen. 100% clarity into our market.”

“...isiFederal finds things that we simply can’t find on our own.”

Page 260: "Driving GSA Sales" Webinar Slides (January 2014)

GSA Webinar Special

Federal Marketing Essentials

Key Contacts who BUY your stuff Your Competitors Contacts Under the Radar Contracts Breakdown of Agency Spending Primes & Their Contacts Recommended Action Steps

$3,995 (Save $505) (Mention this Webinar)

Step 1

Page 261: "Driving GSA Sales" Webinar Slides (January 2014)

GSA Webinar Special

Federal Marketing Essentials

Key Contacts who BUY your stuff Your Competitors Contacts Under the Radar Contracts Breakdown of Agency Spending Primes & Their Contacts Recommended Action Steps

$3,995 (Save $505) (Mention this Webinar)

Step 1

Page 262: "Driving GSA Sales" Webinar Slides (January 2014)

GSA Webinar Special

Federal Marketing Essentials

Key Contacts who BUY your stuff Your Competitors Contacts Under the Radar Contracts Breakdown of Agency Spending Primes & Their Contacts Recommended Action Steps

$3,995 (Save $505) (Mention this Webinar)

Step 1

Page 263: "Driving GSA Sales" Webinar Slides (January 2014)

GSA Webinar Special

Federal Marketing Essentials

Key Contacts who BUY your stuff Your Competitors Contacts Under the Radar Contracts Breakdown of Agency Spending Primes & Their Contacts Recommended Action Steps

$3,995 (Save $505) (Mention this Webinar)

Step 1

Page 264: "Driving GSA Sales" Webinar Slides (January 2014)

GSA Webinar Special

Federal Marketing Essentials

Key Contacts who BUY your stuff Your Competitors Contacts Under the Radar Contracts Breakdown of Agency Spending Primes & Their Contacts Recommended Action Steps

$3,995 (Save $505) (Mention this Webinar)

Step 1

Page 265: "Driving GSA Sales" Webinar Slides (January 2014)

GSA Webinar Special

Federal Marketing Essentials

Key Contacts who BUY your stuff Your Competitors Contacts Under the Radar Contracts Breakdown of Agency Spending Primes & Their Contacts Recommended Action Steps

$3,995 (Save $505) (Mention this Webinar)

Step 1

Page 266: "Driving GSA Sales" Webinar Slides (January 2014)

GSA Webinar Special

Federal Marketing Essentials

Key Contacts who BUY your stuff Your Competitors Contacts Under the Radar Contracts Breakdown of Agency Spending Primes & Their Contacts Recommended Action Steps

$3,995 (Save $505) (Mention this Webinar)

Step 1

Page 267: "Driving GSA Sales" Webinar Slides (January 2014)

isiFederal Market Essentials

“We really didn’t know what the market looked like or how we would be able to develop it. isiFederal Market Essentials gave us exactly what we needed so we could go after the market that hits our sweet spot”

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$390+ Billion in the next 252 Days

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$890+ Billion in the next 617 Days

Page 270: "Driving GSA Sales" Webinar Slides (January 2014)

Get In! Get Moving!

Start Winning!

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isiFederal Business Development

“isiFederal’s process is exactly what we needed. Organized, effective and now we have federal relationships that would have taken us years to develop.”

“We wanted in the federal market and it is clear that isiFederal was the best path to success with minimal risk.”

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If you are not willing to invest the appropriate time and resources...

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If you are not willing to invest the appropriate time and resources...

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If you are willing to invest the appropriate time and resources

Page 278: "Driving GSA Sales" Webinar Slides (January 2014)

You CAN Grow Your Business!

$500 Billion 2.5 Million Contracts 23% Set Aside for Small Business Feds Buy Everything Local, Regional, National, International

85,000 buyers 470 Agencies #1 Customer in the World

Page 279: "Driving GSA Sales" Webinar Slides (January 2014)

You CAN Grow Your Business!

$500 Billion 2.5 Million Contracts 23% Set Aside for Small Business Feds Buy Everything Local, Regional, National, International

85,000 buyers 470 Agencies #1 Customer in the World

Page 283: "Driving GSA Sales" Webinar Slides (January 2014)

Understands Government Level 3 Compliance Large Ticket Rates Below 1.5% Lower Fees Across the Board

Page 284: "Driving GSA Sales" Webinar Slides (January 2014)

Next Webinar

February 18, 2014 11AM EST

GSA By the Numbers Where are the “Under The Radar Contracts”?

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Business Development

David Lowe [email protected] www.isiFederal.com

888-9-GET-isi

GSA Schedule Development

Thanks for Joining Us!

Jamey Zell [email protected] www.GSAproposal.com

937-602-8930

Next Session: February 18, 2014 at 11am

Level 3 Compliance & Processing

Sean Jones [email protected] Revolution-Payments.com

888-790-3450