DRIVE: The Surprising Truth About What Motivates Us

Daniel H. Pink17 June 2011

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THE CANDLE PROBLEM

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THE CANDLE PROBLEM

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THE CANDLE PROBLEM

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WHICH IS YOUR PROBLEM?

ROUTINE NONROUTINE

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Pay people enough to take

the issue of money off the table.

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MASTERY

AUTONOMY

PURPOSE

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MORE INFO

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Dan

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“I spent as much time thinking about what this book meant as I did reading it.” —MALCOLM GLADWELL

“ Pink is rapidly acquiring international guru status. . . . He is an engaging writer, who chal-lenges and provokes.” —FINANCIAL TIMES

“ Pink makes a convincing case that organizations ignore intrinsic motivation at their peril.” —SCIENTIFIC AMERICAN

Most of us believe that the best way to motivate ourselves and others is with external rewards like money. That’s a mistake, says Daniel H. Pink. The secret to performance and satisfaction—at work, at school, and at home—is the deeply human need to direct our own lives, to learn and create new things, and to do better by ourselves and our world.

Drawing on four decades of scientific research on human motivation, Pink exposes the mismatch between what science knows and what business does—and how that affects every aspect of life. In Drive, he examines the three elements of true motivation—autonomy, mastery, and purpose—and offers smart and surprising techniques for putting these into action. Bursting with big ideas, Drive is the rare book that will change how you think and transform how you live.

Daniel H. Pink is the author of A Whole New Mind, the long-running New York Times and Wall Street Journal bestseller that has been translated into twenty-four languages. The author of two other bestselling books, The Adventures of Johnny Bunko and Free Agent Nation, Pink has contributed to the New York Times, Harvard Business Review, Fast Company, and Wired. He also lectures to corporations, associations, and universities around the world on economic transformation and the new workplace. Pink lives in Washington, D.C., with his family. He invites readers to e-mail him at dhp@danpink.com.

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Cover design © KeenanAuthor photograph © Jerry Bauer

Daniel H. Pink a u t h o r o f A Who l e New M ind

The Surpris ing Truth A bout What Motivates Us

A NEW YORK TIMES • WALL STREET JOURNAL • SAN FRANCISCO CHRONICLE •LOS ANGELES TIMES • BOSTON GLOBE • WASHINGTON POST BESTSELLER

“Provocative and fascinating.” —MALCOLM GLADWELL

NEW YORKTIMES

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TITLE: DRIVE | PANTONE 186C 6 x 9 SPINE: 0.53125

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