DRIVE TRAFFIC & SALESLoyalty: Research shows radio listeners have a low level of avoidance VOICE OF...
Transcript of DRIVE TRAFFIC & SALESLoyalty: Research shows radio listeners have a low level of avoidance VOICE OF...
DRIVE TRAFFIC & SALES
BY TAPPING INTO OUR LOYAL FANS
2015-2016
About UNC Asheville UNC Asheville is North Carolina’s designated Public Liberal Arts University
providing a distinctively personal learning environment preparing students to
succeed in jobs after graduation.
» Fiske Guide to Colleges named UNC Asheville a “Best Buy”
» U.S. News and World Report lists UNC Asheville as 8th in the nation among public liberal arts colleges and 8th on the “Best
Undergraduate Teaching” list
» Princeton Review lists UNC Asheville 3rd nationally for “Best Schools for making an impact”
“My athletic scholarship opened the door for me, but UNC Asheville and the Asheville community opened their arms to me. UNC
Asheville will always be a part of who I am” – Bobby Castro '14, Health and Wellness Promotion major who plans to become a
physician's assistant.
3,700 students More than 30 majors 700+ full- and part-time faculty
65+ Clubs and service organizations 43 Fulbright Scholars
UNC Asheville Bulldog Athletics UNC Asheville with the tenacity of its Bulldog mascot, UNC Asheville athletics is
a perennial competitor in 16 NCAA Division I sports.
BULLDOGS IN THE CLASSROOM 2014-
2015
» 75% of student-athletes were on the dean or
chancellor’s list
» Student-Athletes showed an overall GPA of 3.13
cumulative
» Single Year Graduation Success Rate: 85%
» Single Year Academic Progress Rate: 986
In the game… UNC Asheville currently fields 15 Division I
sports. With 13 Big South regular season
championships, 17 tournament
championships, 10 post-season appearances,
and 1 NAIA National Championship, the
Bulldogs are proven winners.
In the classroom… UNC Asheville has a tradition of academic
excellence with an overall multiyear NCAA
academic progress rate of 977.
The Bulldog IMG College Platform…
…DRIVES INCREMENTAL SALES Powerful brands, unprecedented access & B2B opportunities
…GENERATES AWARENESS Multi-media assets that are the authentic voice of the Bulldogs
…ENGAGE FANS & DRIVE TRAFFIC Unique on-site activations & promotions
…BUILDS POSITIVE ASSOCIATION Link your brand with the home team
In-Venue
Radio
Business-to-Business
Television
Digital
Event
Promotions
An Integrated Marketing Platform
University marks generate local relevance & support of community. UNC Asheville is Our town and Our team
Use of Intellectual Property
UNIVERSITY MARKS &
LOGOS » Local and regional access » POS materials that drive sales » Media creative & promotional prizes
CREATE BRAND
ASSOCIATION
Reach: Extend your reach to fans not at the game or when the team is on the road Immediacy: Reach listeners when they are able to respond Loyalty: Research shows radio listeners have a low level of avoidance
VOICE OF THE Bulldogs (RADIO) » Play-by-play game-day broadcasts & coaches shows » :30 spots » Feature and show entitlements » Live mentions
» WWNC 570 AM (Men’s Basketball)
» The Revolution 880 AM (Women’s Basketball)
» UNCABulldogs.com » TuneIn App » Sirius Satellite Radio
Reach a widespread audience by integrating your brand messaging into both away and home game broadcasts
Voice of the Bulldogs
WHY RADIO
INVENTORY OPTIONS
BROADCAST NETWORKS
*Basketball Coach’s Show airs on Tuesday evenings live from Twisted Laurel Downtown
THE BIGGEST PERSONALITIES (TV) » The Bulldog Update (Saturday morning TV show
during basketball season) » Basketball Game Broadcasts » :30 spots » Feature and entitlement sponsorships » Live mentions
Coverage Across
The State
PRINT MEDIA OPTIONS » Game Programs » Roster Cards » Ticket Backs » Will Call Envelopes » Parking Passes
Branding Through Print
Media
Integrate your brand messaging into premium sports content & coverage that reaches more fans at once
Premium Team Focused Content
» Credentials » Schedule Cards » Schedule Posters » Fan Guide » Visiting Team Guide
Develop custom digital solutions that exceed client objectives utilizing multiple official athletic websites & social feeds
The “Official” Digital Platform
UNCABULLDOGS.COM (OAS) » Current online opportunities:
» Content and All-Access Sponsorship » Feature Sponsorships » Email blasts » Banner Ads » Button Ads » Video Streaming Sponsorships & Commercials » Pull Down Menu Ads » Presenting Sponsor of the Live Stats Page
36,000+ UNIQUE MONTHLY
VISITORS
Develop custom digital solutions that exceed client objectives utilizing multiple official athletic websites & social feeds
The “Official” Digital Platform
OFFICIAL SOCIAL CHANNELS » Promote partnership through university’s official social
channels » Engage our most loyal fans with custom content » Facebook Posts » Twitter Posts
9,000+ SOCIAL MEDIA
FOLLOWERS
Game-Day Integration
IN-VENUE SIGNAGE » In-Venue and TV Visible branding opportunities
throughout the year » Dynamic, Digital LED » Static Signage
HIGH PROFILE SIGNAGE
IN-PERSON CONNECTION » Experiential activations & displays within heavy trafficked
areas outside venues » Unique consumer experiences that are easily sharable via
social outlets
16 MEN’S & WOMEN’S
VARSITY TEAMS
Incorporate your brand message & allow fans to interact with your product on game day
Home to Health, Wellness & Athletics
» The 133,000 square foot Sherrill Center houses the
Kimmel Arena, the Health and Wellness Department,
and North Carolina Center for Health and Wellness,
and hosts concerts, luncheons, meetings, and
speakers throughout the year.
Wilma M. Sherrill Center
» UNC Asheville’s home court for men’s and women’s
basketball can seat 3,500 fans.
» The Sherrill Center has over 130,000 in attendance
annually.
Kimmel Arena
Sherrill Center – Major External
Events
» National PE Institute*
» Dr. Cornell West
» So Con Basketball Tournament*
» Bobcats/Hornets Training Camp*
» ACC Crossfire Tournament*
» Carolina Day School Holiday Basketball
Classic*
» Concerts: Amy Grant, Colt Ford with
George Florida Line, Mandisa, Casting
Crowns
» MAHEC Health Career Expo*
» CACRO (Admissions)
» Chamber of Commerce Bites and Sips
» NC High School Coaches vs. Cancer
Basketball Tournament
» Crossfit Regional Competition*
» Cheerleading Competitions
» Gymnastics Competitions
» Geek Out*
» AB Tech Graduation
» Asheville High School Graduation
» Gluten Intolerance Conference*
» UNC Asheville Basketball, Volleyball,
and Soccer Camps*
» Third Party Baseball Camps*
» National Bridge Tournament
» Meetings and conferences such as
Leadership Asheville, City of Asheville,
Family Business Forum, BooFest, etc.
*Returning events
KIMMEL ARENA SIGNAGE
» 3’ x 8’ backlit signage
Media Table » 3’ x 4’ Backlit Signage on either side of a 16’ video board
Head Scorers Table
End Zone Banner Signage
KIMMEL ARENA SIGNAGE
» 3’6” backlit static signage as well as digital signage opportunities
Wall Video Board
» 3’ x 3’ Backlit signage
Center Hung
Scoreboard
» Additional opportunities exist on the baskets and other locations throughout Kimmel Arena
In-Arena
Signage
KIMMEL ARENA SIGNAGE
» 1’6” x 2’6” Signage on each of four sides of the section column
Column Wrap
Trash Bins Box Office Signage
Kickplates
Olympic Sport Facilities Boost visibility in the Volleyball, Baseball, and Soccer facilities
» Scoreboard Signage on the top, bottom or side edge
of the wall scoreboards
» Wall Signage - 1’6” x 3’ fixed signage
» Crash Pad Signage
Justice Center – Volleyball
» Baseball Fence Signage
» 4’ x 16” fence panel
» Baseball Foul Poles
» Soccer Sideline Signage
» 2’6” x 7’ panel
Greenwood Soccer Field
*Signage is also available for TENNIS and TRACK & FIELD
Greenwood Baseball Field
Fan & Brand Interaction
GAME DAY GIVEAWAYS » Item giveaways provide fans with a branded item to take
home with them and bring back to future events either on campus or around town
Giveaways & Fan Events
IN-GAME ACTIVATION » Promotions give fans a unique opportunity for fun and
enjoyment as well as branding and exposure for your business
On-Field & On-Court
Promotions
Enhance the fan experience and allow fans to interact with your product on game day
Memorable Experiences
UNIQUE ACCESS » Grant customers and key employees behind the scenes access
to facilities and stadiums » Host business meetings within athletic facilities » Game day chalk talk with local legends » On-field/on-court scrimmage
TOP FACILITIES FOR EVENT
HOSTING
TICKETS & HOSPITALITY » Ability to deliver premium tickets and hospitality during the
Basketball season. » Basketball Corporate Hospitality includes:
» Catered food, beer and wine in the hospitality room » Open for an hour before the game and during
halftime » Audience consists of donors of $1,500 or more and
other corporate partners
#1 IN-PERSON
FAN EXPERIENCE
Strengthen business relationships through multiple exclusive hospitality experiences throughout the year
Business-to-Business
BUSINESS INTRODUCTIONS » Access to University Athletics Departments and
Procurement offices » Opportunity to meet other local and regional sponsors » Opportunity to meet high level donors of the athletics
department
ACCESS TO DECISION MAKERS
Utilize IMG College’s relationship with UNC Asheville & local businesses to facilitate introductions to key decision makers
Community Initiatives
YOUTH FANS & FAMILIES » UNC Asheville Athletics connects with the City of
Asheville and Buncombe County Schools, along with numerous private and Charter Schools through Reading and Achievement programs
» Additionally, there are in-game options to market to children and families as well
BOOST BRAND
PERCEPTION
Make a positive difference by investing in the future of our community
Special Events
EVENT SPONSORSHIP » Our Turn to Play Luncheon
» Table Sponsorships » Title and Presenting Sponsorship
» Golf Tournament » Tee Signs » Hole Sponsorships » Playing Opportunities » Title and Presenting Sponsorships
» Hall of Fame Induction
STRENGTHEN BRAND
POSITION
Differentiate your brand by participating in unique events that match your target audience
Platform Opportunities
DRIVE SALES THROUGH USE OF
STRENGTHEN AWARENESS WITH
INTERACT WITH CONSUMERS DURING THE EXCITEMENT OF
POTENTIAL TO FACILITATE WITH UNIVERSITY
DEVELOP AN ASSOCIATION THAT REPRESENTS A POINT OF PRIDE IN THE
SCHOOL MARKS & LOGOS
OFFICIAL TEAM MEDIA
GAME DAY
B2B OPPORTUNITIES
COMMUNITY
STUDENT-ATHLETE TESTIMONIALS
Coming from a very active city in Atlanta Ga, UNC Asheville gave me the opportunity to slow down and take
advantage of a great educational opportunity as well as four great years of basketball that I enjoyed with former
Head Coach Eddie Biedenbach, the coaching staff, and my teammates throughout my four years. I started as a
Bulldog in middle school, remained one in high school, and finished up as one in college... #BulldogNation”
— Omar Collington, Men’s Basketball, Class of 2006
“The student-athlete experience at UNC Asheville is truly difficult to put a value on. The academics and competition are but two benefits of a broader
experience gained when you are given the opportunity to be a part of a team, and represent your university. I graduated with a respected degree that
served as an excellent foundation for graduate school, and an athletic career that has translated in many ways to my professional life. The scholarship I
received at UNC Asheville was symbolic of the commitment the university was making to me as a valued member of their student-athlete community. As a
result, it drove me to work harder in the classroom, in the gym and on the tennis court. ”
— Nicholas Thuell, Men’s Tennis, Class of 2008
“In my time at UNC Asheville as a student -athlete, I was able to build a number of essential life skills and develop myself with the help of my professors
and coaches. I discovered the importance of time management, teamwork, managing my finances , and that Chemistry just...wasn't my strong point! The
experience that UNC Asheville provided me with an ideal post-graduation situation. I was working a full-time management position within two weeks of
graduating and was able to bear very little financial burdens as I was fortunate enough to have received an athletic scholarship.”
— McKenna Stockhausen, Women’s Soccer, Class of 2010
COLLEGE FANS ARE RECEPTIVE TO SPONSORS
SPORTS SPONSOR AWARENESS & BEHAVIOR 1
Notice Ads In Sports Stadiums
Pay Attention To Ads In Sports Stadiums
More Likely To Buy From Sports Sponsors
216*
170*
137*
COLLEGE SPORTS FANS NOTICE AND BUY FROM SPORTS SPONSORS
Contests
Sweepstakes
Rebates On Purchases
Proof Of Purchase Gifts
Free Products/Coupons
136*
130*
123*
119*
117*
118* Any Type
RESPOND TO INCENTIVE OFFERS 1
COLLEGE SPORTS FANS ARE MORE LIKELY TO RESPOND TO ALL
TYPES OF INCENTIVE OFFERS
Source: (1) Simmons NCS, Summer 2013 US 18+
(2) Luker on Trends - ESPN Sports Poll (Jan-Dec 2012, 2,593 and 1,454 Interviews
Respectively) US 12+
(3) Note: Asked Among College Football or Basketball Fans Only
SPORTS SPONSOR PERCEPTIONS 2
Positive Perceptions of Sports Sponsors
More Loyal To Sports Sponsors 3
270**
129**
COLLEGE SPORTS FANS HAVE POSITIVE PERCEPTIONS OF SPORTS SPONSORS
*Denotes Significance With A 95% Confidence Interval **Denotes Outside the Margin of Error at a 95% Confidence Interval All Indices Are Fans Vs. Non-Fans