Using podcasts for promotional online radio shows and

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Using Podcasts for Promotional Online Radio Shows and Video Series

Part of promoting your website business is getting in front of as many people as possible.

While you are there, give them something interesting the read, listen to or watch that will direct them to your website through a link.

One of the ways that people like to hear about new sites is through podcasts.www.FreePassHost.c

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Multimedia snippets that can be viewed on computers and portable devices such as iPods and web enabled phones are called podcasts.

The key to their popularity may be the fact that they can be received and displayed on a plethora of devices, which makes them as pervasive as radio and as engaging as TV.

Think of it as your own homemade commercial for your business.www.FreePassHost.c

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Using RSS (Really Simple Syndication), podcasts can be syndicated so that it is easier for fans to keep up with the blog or website.

Instead of having to check for changes and updates, the RSS feed updates the user when these events happen.



Acquiring multimedia creation software is the first step in creating web optimized audio and video media files.

These files, which can be created with built in features in some programs, are then embedded on your website for the world to see.



A podcast serves as a convenient and entertaining way for people to find useful items and information online.

A multimedia presentation really gets the idea or point you are trying to get across in a much superior way than just written dialogue.

It should also be unique and fresh to engage and attract your target audience efficiently..www.FreePassHost.c

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So what will make your podcast stand out?

Use engaging dialogue, present relevant topics and use visually appealing props and sets for video casts.



In order for your podcast to be noticed people must be able to find it through their search engines and this means using keywords.

It is imperative that you include keyword optimized titles, tags and links in your podcasts even if they are only in audio.



Use every opportunity available to get your podcast seen by as many people as possible.

Submitting your podcast s to online directories is another little known method that can really get people checking out your podcasts



Submitting to one of these directories takes a little work such as: Creating a press release to announce your initial submittal;

Optimizing these press releases and submitting them to free press release sites.

By doing this, people can sill find them even after you have moved on, which is invaluable residual advertising.www.FreePassHost.c

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Let your existing customers in on the new podcast.

Use your email list to keep them in the loop as you unroll your podcast project.

Give them links directly to the podcast so they can view it and hopefully pass the link on to others.



Creating a series or a regular radio show cannot be overlooked as well.

You can really get your business noticed by having guest spots and holding interviews with representatives of your niche on a regular basis.

Your viewers will be motivated to keep up with your podcasts if you



Keep your content relevant and up to date and look for interesting and informative guests to interview.

Podcasting is the way to go if you want to attract today's consumer to your website.

By emulating popular media and turning it into a radio show or video series you can not only increase your business traffic, but may attract fans as well.www.FreePassHost.c

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Using podcasts for promotional online radio shows and

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