Branding 2.0

Creating a Brand for Growth#IVAA11

Emily Morgan & Kyna Baker present:

Branding Warm-ups

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Warm-ups Cont’d

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Warm-ups Cont’d

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What differentiates you?

Please begin your worksheet

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Key Branding Principles

•Creating your Unique Brand Statement (UBS)

•Differentiation: Be Genuine & Keep it Simple•Research & Positioning•Execution

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• It’s giveaway time! Tweet to win:

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Get your branding on! I want my free branding strategy session with @Emily_Morgan & @KynaBaker! http://tiny.cc/1iwn9 #IVAA11 RT to enter!

Relationship management

• Give them a teaser• Their opinion counts• Be honest about your transition• Be informative• Ask your clients

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Beyond the marketing

•Quality Control•Systems•Replication•Delivery

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Positioning your brand for growth

•Clarity•Vision•Mindset•Planning•Expectations

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Tweet Tweet!

• It’s giveaway time! Tweet to win:

#IVAA11

I heart branding! I want my free branding strategy session with @Emily_Morgan & @KynaBaker! http://tiny.cc/1iwn9 #IVAA11 RT to enter!

Steps for re-branding if necessary

• Who is your core audience?• What is your core message?• "I don't like your tone!"• “Is that really necessary?”• What's your plan?• Now let's take action• Measure your impact

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OOPS! – KB insert sound

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Recovering from brand damage

Case Study

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Finding your inner Fabulosity!

• Injecting your personal style• Authenticity- true to YOU!• Make it fun

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In Closing

“It can take a thousand tweets to build your brand, and only one to destroy it.”

SUMMIT ONLY SPECIAL! ($97 value!)

Free 2:1 branding strategy 1 hour session with us winner to be announced Fri via #IVAA11 twitter

RT any of our tweets to enter

Visit: www.virtualfabulosity.com blog for more info