Session 1 - Personal Branding
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Transcript of Session 1 - Personal Branding
![Page 1: Session 1 - Personal Branding](https://reader035.fdocuments.us/reader035/viewer/2022070322/5592beb71a28abf0408b46a5/html5/thumbnails/1.jpg)
Te
am U
p Com
mitt
ee Tr
aini
ng
Sess
ion
1 – P
erso
nal B
rand
ing
![Page 2: Session 1 - Personal Branding](https://reader035.fdocuments.us/reader035/viewer/2022070322/5592beb71a28abf0408b46a5/html5/thumbnails/2.jpg)
By the end of the session, you will have…
• Learnt and used professional forms of communication
You will be required to:Identify, assess and evaluate branding techniques to project a professional personal image
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If these are brands…
![Page 4: Session 1 - Personal Branding](https://reader035.fdocuments.us/reader035/viewer/2022070322/5592beb71a28abf0408b46a5/html5/thumbnails/4.jpg)
…surely so are these!
![Page 5: Session 1 - Personal Branding](https://reader035.fdocuments.us/reader035/viewer/2022070322/5592beb71a28abf0408b46a5/html5/thumbnails/5.jpg)
And these!
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Brainstorm
What is a brand?
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What we said
• A coherent set of ideas in the mind of the consumer– E.g. what comes into your mind when
you think of [X]?
• Something that personifies an product, service or entire organisation or company
• Our relationships with brands are mostly emotional, not rational/logical
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Introduction to Brand Archetypes
• Archetypes are collective images that provide a shortcut to meaning
• Helpful in understanding the context in which a brand is perceived by others
• Relevant question for us: “What comes to your mind when you think of Team Up?”
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Case study: E4 as Jester archetype
• Jester brands are characterised by fun, originality and irreverence
• E4 reflects this in eccentric and quirky idents
• Captures 16-34 audience, for whom jester brand identity is most likely to appeal
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Case study: Contribution of individuals to brands - Apple
• Steve Jobs, former CEO of Apple, most example
• Jobs’s iconic product launches - reinforced cutting-edge, ‘cool’ brand identity
• Fits with Magician archetype – mystery, transformation
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Brainstorm
What archetype(s) best fit Team Up? Using the brand archetype handout for guidance, come up with at least two that best fit
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We are…
Hero
Sage
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Team Up – Why Hero and Sage?
• Hero brands DO something special that MEANS something to people– Active participants in creating positive
change = our tutors and committee members
• Sage brands place focus on research and measurable, objective solutions– Our aims are supported by proven
research on how positive educational impact is made
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Personal branding – heroes and sages
‘Hero’ words or phrases• Transforming lives• Aspiration• Making a difference• Positive change• Active• Inspire the next
generation
‘Sage’ words or phrases• Impact• Social mobility• Effectiveness• Equality of
opportunity• Academic progress• Development
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Over to you!
Write your personal profile with our brand identity in mind – no more than 150
words.
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Team Up on social media
• Follow us on Twitter: @TeamUpHub • Like us on Facebook:
facebook.com/TeamUpHub• Follow us on LinkedIn: Search ‘Team
Up, social enterprise’
If you’ve done so already, fantastic!
![Page 17: Session 1 - Personal Branding](https://reader035.fdocuments.us/reader035/viewer/2022070322/5592beb71a28abf0408b46a5/html5/thumbnails/17.jpg)
Say cheese!