Dr. Mohamed Madkour VP Global Wireless Networks Marketing ...

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1 Dr. Mohamed Madkour VP Global Wireless Networks Marketing and Solutions, Huawei

Transcript of Dr. Mohamed Madkour VP Global Wireless Networks Marketing ...

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Dr. Mohamed MadkourVP Global Wireless Networks Marketing and Solutions, Huawei

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#HWMBBF

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4G Has Changed Our Lives, Businesses and Societies,

What will 5G Bring?

LTE Created New Business LTE Optimized Existing Business

Market Cap of $4Tn+ up from

$400Bn in 2009

Market Cap of $300Bn+

* Estimated figures for only those in picture

Market Cap of $1.3Tn+ up

from $700Bn in 2009

LTE Sparked Carriers’ business

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4K/8K

(~100Mbps)

Gigabit Users

2.5Bn

Enhanced MBB Services & Gbps HBB are Leaping

Inspiring LTE Evolution & Initial 5G Demands

FWA Fiber like BB enables 4K IPTV

* By 2025 Source: Huawei GIV

VR (Gbps Level)

DOU70GB

Kuwait, 2017

0.44BnAR/VR Users

Unlimited Package100+Global, 2017

30%Gbps HBB

20%Home with FWA

75%HBB by 2025

12%Smart Robot Homes

WTTHHome Broadband

WTTCCamera Surveillance

WTTS

Site Backhaul

WTTE

Enterprise business

TV

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MBB is Big Potential Market in MENA

MBB Acceleration in MENA

50%

69%

2016 2020

MBB Connections

167m

463m

2016 2020

Smartphones

337349

360 371 381 390 399

0

100

200

300

400

500

600

2014 2015 2016 2017 2018 2019 2020

61%62%

63%

64% 64%65% 65%

61%

63%

65%

68%

70%71%

72%

Unique Subscribers in MENA

Unique subscribers (million) Penetration (% population) Global average Data from GSMA, 2017

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Data from GSMA, 2017

5G Is Predicted to Cover ~30% Pop. Of MENA by 2025

Technology migration in MENAPercentage of connections

5G take-up in MENA

71%60%

50%45%

39% 35% 31%

28%

37%

41%45%

47%48%

48%

1% 3%9% 10% 14% 18%

21%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

2014 2015 2016 2017 2018 2019 2020

2G 3G 4G

0 0 1

5

15

32

53

0

10

20

30

40

50

60

2019 2020 2021 2022 2023 2024 2025

0%1%

12%

15%

20%

25%

29%

5G Coverage (percentage of population) 5G Connections

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5G Brings Cloud PC/Gaming into Reality

Cloud PC/Gaming

Rendering (computing) on cloud

at Office at Hotel at Home at School

• No console required

• Streaming on any screen

• Cross-platform compatible

2 Core 4GB PC 4.5 USD/mon

Cloud Disk 2.5 USD/100GB/mon

4 Core 8GB PC 8.5 USD/mon

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5G - Based 8K VR Experience Joint Show

5th World Internet Conference 2018

Wu Zhen, China

Massive MIMO C-Band 5G BTS

eMBB SERVICE CLOUD VR ANDera

Huawei and China Mobile at 5th World Internet Conference

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5G Race is Heating Up in the Developed World

5G National Plan 2018-2020

in 2018

5G commercial launch in 2020

Milan

Prato & L’Aquila

Bari & Matera

released tender

3.7GHz for 4 years trial

with university, institute and research

Focus on 5G service development

2020

2025

5G public

consultation

in 2017

2018 Pre-commercial

2019 Commercial

2020 Large-Scale

CMCC / CTC / CUC

2018 FWA

2019 eMBB

2018 Pre-commercial

2019 Commercial

Verizon / AT&T / T-Mobile ET / STC / Ooredoo

2020 Commercial

DOCOMO / SBM / KDDI

2018 Pre-commercial

2019Q1 Commercial

KT / SKT / LGU+

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5G Commercialization Strategy

LT

E E

vo

lutio

n

Network Supply

Value Demand

Economize

Energize

Add 5G NR

Spectrum Org Site Readiness

Add + Optimize Enhance

Experience

Clo

ud

+ A

I

Automation

Ecosyste

m

NR + LTE Evolution

Inspiring MENA Future

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8 Reasons

LTE Evolution Fuels 5G Growth

Experience

Consistency

Voice

Fallback

Business

Incubation

Brand

Building

Roaming

SeamlesslySpectrum

Optimization

Anchor

Architecture

Universal MBB UX

Adv Tech Adoption

5G Strong Brand

Competitive Tariff Cont.

IoT, FWA

Usage Habit

Fast PS Fallback

VoNR Far Ahead

Dispersed 5G Networks

No Global Band

CloudAIR

UL/DL Decoupling

NSA 5G, Unified Arch

LTE & NR Interwork

Site

Readiness

Antenna Modernization

Power Preparation

NR

LTE

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Realizing More Sites: Wider, Deeper & Smoother Evolution to 5G

Smooth Evolution

• Maximize Site Capability • Optimize TCO• Accelerate Site Acquisition • Shorten ROI

5G Target Site

1 + 1 Antenna

One Band,

One Blade Power

ALL in One

2/3/4G Site

Power

BBU

Radio

Antenna

PoleStar

TubeStar

RuralStar

Rural Coverage

LampSite

Site Densification

GSMA "Best Mobile

Innovation for Emerging

Markets" of 2018

Indoor Coverage

All-RATs in One BBU

N-in-One RFU

TCO Reduction:

Approx. 70%

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14AutomobileAssetAgricultureEnergyEnvironment MunicipalWater/Gas

Middle East Fostering 5G Ecosystem Together

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Investors

Operators

Vendors

Industries

Openness & Collaboration

Spectrum, Taxation, NBP

Government

Financial Support

Chipset ,Terminal, App

Service & Experience

Tech & Equipment Evolution

Better Life Economic

GrowthBetter Business

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16Digital Transportation Digital Sky Digital Crowded Area Digital Community Digital Manufacturing

Together

5G Lifewill be a Reality