Dr. Mohamed Madkour VP Global Wireless Networks Marketing ...
Transcript of Dr. Mohamed Madkour VP Global Wireless Networks Marketing ...
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Dr. Mohamed MadkourVP Global Wireless Networks Marketing and Solutions, Huawei
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#HWMBBF
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4G Has Changed Our Lives, Businesses and Societies,
What will 5G Bring?
LTE Created New Business LTE Optimized Existing Business
Market Cap of $4Tn+ up from
$400Bn in 2009
Market Cap of $300Bn+
* Estimated figures for only those in picture
Market Cap of $1.3Tn+ up
from $700Bn in 2009
LTE Sparked Carriers’ business
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4K/8K
(~100Mbps)
Gigabit Users
2.5Bn
Enhanced MBB Services & Gbps HBB are Leaping
Inspiring LTE Evolution & Initial 5G Demands
FWA Fiber like BB enables 4K IPTV
* By 2025 Source: Huawei GIV
VR (Gbps Level)
DOU70GB
Kuwait, 2017
0.44BnAR/VR Users
Unlimited Package100+Global, 2017
30%Gbps HBB
20%Home with FWA
75%HBB by 2025
12%Smart Robot Homes
WTTHHome Broadband
WTTCCamera Surveillance
WTTS
Site Backhaul
WTTE
Enterprise business
TV
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MBB is Big Potential Market in MENA
MBB Acceleration in MENA
50%
69%
2016 2020
MBB Connections
167m
463m
2016 2020
Smartphones
337349
360 371 381 390 399
0
100
200
300
400
500
600
2014 2015 2016 2017 2018 2019 2020
61%62%
63%
64% 64%65% 65%
61%
63%
65%
68%
70%71%
72%
Unique Subscribers in MENA
Unique subscribers (million) Penetration (% population) Global average Data from GSMA, 2017
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Data from GSMA, 2017
5G Is Predicted to Cover ~30% Pop. Of MENA by 2025
Technology migration in MENAPercentage of connections
5G take-up in MENA
71%60%
50%45%
39% 35% 31%
28%
37%
41%45%
47%48%
48%
1% 3%9% 10% 14% 18%
21%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
2014 2015 2016 2017 2018 2019 2020
2G 3G 4G
0 0 1
5
15
32
53
0
10
20
30
40
50
60
2019 2020 2021 2022 2023 2024 2025
0%1%
12%
15%
20%
25%
29%
5G Coverage (percentage of population) 5G Connections
5G Brings Cloud PC/Gaming into Reality
Cloud PC/Gaming
Rendering (computing) on cloud
at Office at Hotel at Home at School
• No console required
• Streaming on any screen
• Cross-platform compatible
2 Core 4GB PC 4.5 USD/mon
Cloud Disk 2.5 USD/100GB/mon
4 Core 8GB PC 8.5 USD/mon
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5G - Based 8K VR Experience Joint Show
5th World Internet Conference 2018
Wu Zhen, China
Massive MIMO C-Band 5G BTS
eMBB SERVICE CLOUD VR ANDera
Huawei and China Mobile at 5th World Internet Conference
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5G Race is Heating Up in the Developed World
5G National Plan 2018-2020
in 2018
5G commercial launch in 2020
Milan
Prato & L’Aquila
Bari & Matera
released tender
3.7GHz for 4 years trial
with university, institute and research
Focus on 5G service development
2020
2025
5G public
consultation
in 2017
2018 Pre-commercial
2019 Commercial
2020 Large-Scale
CMCC / CTC / CUC
2018 FWA
2019 eMBB
2018 Pre-commercial
2019 Commercial
Verizon / AT&T / T-Mobile ET / STC / Ooredoo
2020 Commercial
DOCOMO / SBM / KDDI
2018 Pre-commercial
2019Q1 Commercial
KT / SKT / LGU+
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5G Commercialization Strategy
LT
E E
vo
lutio
n
Network Supply
Value Demand
Economize
Energize
Add 5G NR
Spectrum Org Site Readiness
Add + Optimize Enhance
Experience
Clo
ud
+ A
I
Automation
Ecosyste
m
NR + LTE Evolution
Inspiring MENA Future
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8 Reasons
LTE Evolution Fuels 5G Growth
Experience
Consistency
Voice
Fallback
Business
Incubation
Brand
Building
Roaming
SeamlesslySpectrum
Optimization
Anchor
Architecture
Universal MBB UX
Adv Tech Adoption
5G Strong Brand
Competitive Tariff Cont.
IoT, FWA
Usage Habit
Fast PS Fallback
VoNR Far Ahead
Dispersed 5G Networks
No Global Band
CloudAIR
UL/DL Decoupling
NSA 5G, Unified Arch
LTE & NR Interwork
Site
Readiness
Antenna Modernization
Power Preparation
NR
LTE
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Realizing More Sites: Wider, Deeper & Smoother Evolution to 5G
Smooth Evolution
• Maximize Site Capability • Optimize TCO• Accelerate Site Acquisition • Shorten ROI
5G Target Site
1 + 1 Antenna
One Band,
One Blade Power
ALL in One
2/3/4G Site
Power
BBU
Radio
Antenna
PoleStar
TubeStar
RuralStar
Rural Coverage
LampSite
Site Densification
GSMA "Best Mobile
Innovation for Emerging
Markets" of 2018
Indoor Coverage
All-RATs in One BBU
N-in-One RFU
TCO Reduction:
Approx. 70%
14AutomobileAssetAgricultureEnergyEnvironment MunicipalWater/Gas
Middle East Fostering 5G Ecosystem Together
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Investors
Operators
Vendors
Industries
Openness & Collaboration
Spectrum, Taxation, NBP
Government
Financial Support
Chipset ,Terminal, App
Service & Experience
Tech & Equipment Evolution
Better Life Economic
GrowthBetter Business
16Digital Transportation Digital Sky Digital Crowded Area Digital Community Digital Manufacturing
Together
5G Lifewill be a Reality