Amul (effectiveness of chocolate advertisement towards its sales)
Dr jivraj Mehta Institute of Technology, Mogar Mechanical ... industrial vist.pdf · ABOUT AMUL...
Transcript of Dr jivraj Mehta Institute of Technology, Mogar Mechanical ... industrial vist.pdf · ABOUT AMUL...
Dr jivraj Mehta Institute of Technology, Mogar
Mechanical Engineering Department
A
REPORT
ON
INDUSTRIAL VISIT
TO
Amul Chocolate Unit-Food Complex,
Mogar, Anand
ON
19th
July 2019
Submitted by
Mechanical Engg. Dept.
Visited By
1st and 3rdSEMESTER STUDENTS
Dr. Jivraj Mehta Institute of Technology, Mogar, Anand
OBJECTIVE OF VISIT
The Mechanical Department, Dr, Jivraj Mehta Institute of Technology arranged
the industrial visit at Amul Chocolate Unit-Food Complex for the 1st&
3rd
Semester Mechanical Engineering Students to enhance their technical details
and to get practical exposure about fully automated machinery and understand
actual industrial application of Subject Refrigeration and Air conditioning.
HISTORY OF AMUL
AMUL’s unique invention and rapid expansion across Gujarat inspired political
leaders to replicate the successful business model in other parts of India. Thus,
Amul Dairy became instrumental in bringing about the White Revolution in
India, also called the Operation Flood. Amul business model also played a key
role to transform India from a milk deficient country to one of the largest
Producers of milk in the world.
Apart from a state of the art factory, Amul headquarters in Anand houses a dairy
museum and some Amul parlors. Dairy museum is the first stop for visitors
where a guide runs you through history of Amul in the backdrop of visually
attractive collage walls. His explanation lasts no more than 10 minutes and the
experience is very ordinary for a milk co-operative with such rich history and a
Victorious tale to tell.
Amul is an Indian dairy cooperative, based at Anand in the state of Gujarat, India.
Formed in 1946, it is a brand managed by a cooperative body, the Gujarat Co-
operative Milk Marketing Federation Ltd. (GCMMF), which today is jointly
owned by 3.6 million milk producers in Gujarat.
The white revolution was spearheaded by Tribhuvandas Patel under the guidance
of Sardar Patel. As a result, Kaira District Milk Union Limited was born in 1946.
Tribhuvandas became the founding chairman of the organization which he led till
his last day of his life. He hired Dr. Kurien three years after the white revolution.
He convinced Dr.Kurien to stay and help with the mission rest
Was history in the dairying industry. Amul spurred India's White Revolution,
which made the country the world's largest producer of milk and milk products.
In the process Amul became the largest food brand in India and has ventured into
markets overseas. Dr. Vergese Kurien founder-chairman of the GCMMF for
more than 30 years (1973–2006), is credited with the success of Amul.
ABOUT AMUL CHOCOLATE PLANT
Amul Dairy and the Chocolate Factory is a cooperative organization jointly
owned by 3 million milk producers in Gujarat and managed by the milk
marketing-federation.
It is one place you can definitely go to discover the real chocolate making
process. It’s a perfect haven for chocolate lovers. Before you enter the factory
sniff off your nose off the grime and let your senses inhale the natural aroma of
coco and indulge in a temptation to make your trip a heartfelt one.
The factory hosts a lot of visitors including school goers, university students and
tourists and visitors domestic and international. The most fascinating thing in the
factory is the large tanks that hold the ingredients to prepare chocolate with. The
heavy machinery, the massive equipments will surely overwhelm you. Best part
of visiting the place is you can take away samples of delicious chocolate for
friends-and-family. It’s a must visit place for all the chocolate lovers who love
the aroma and taste of fresh chocolate.
ABOUT VISIT
Our journey commenced at around01:40 p.m. on 1 9th july 2019 from DJMIT
campus, Mogar in our collage bus with six faculties: Prof. Vivek Patel, Prof.
Nidhi Shah, Prof. Amit patel, Prof. Jimesh Rana, Prof. Vikram Oza , and Prof.
Shailesh pal and 77 students.
were escorted to their chocolate manufacturing unit and started our
Tour from there onwards. The pleasant aroma of chocolates followed us on our
entire journey. Firstly we were briefed about the entire plant dividing it into 5
major departments namely Amul chocolate plant, Bread spread plant, Ready to
use therapeutic food, Malted milk products and finally Bakery department.
Then we proceeded towards the main manufacturing unit. At the beginning we
saw the various ingredients involved in the making of chocolate. There we were
explained about the different types of refinement grades. Moving ahead we went
Through the processing of cocoa nibs into fine liquid form. This liquid was
further processed and other ingredients were added depending upon the flavor
requirement followed by the churning process which was by ball mills. This was
stored in conch where it was heated at 65 °C temperature. With the help of pipes
this mixture was transferred to rotary depositors working on hydraulic
moulds are then stored at 7 °C to 8°C temperature to let it solidify. Then with the
help of twisting and hammering equipment the bars were removed from the
mould plates and were ready for packaging. They moved on conveyors to the
packaging department where robotic arms are being used. There was an entire
thermal unit used to maintain the temperature of connecting pipes and prevent
them from getting over heated or too cooled. The entire plant was completely
automated and worked on PLC SCADA without any human interaction. Being
the only fully automatic chocolate manufacturing plant in India it was their fire-
extinguishing automation system which is very high-tech and useful.
Ending the tour on a sweet note we were offered with some delicious chocolates.
We ended the day with some photographs and taken back some valuable
information with us.
CONCLUSION AND FEEDBACK:
Overall very useful visit for students and well as faculty members to get
the updates regarding the modern automatically working huge machines
and the modern powerful fire-extinguishing system.
Student and Faculties gave overall feedback that such visits can be
frequently organized for overall up gradation of knowledge.