The Evolution of Programmatic Publishing sponsored by AppNexus - DPSE, 10/6/15
DPSE Neil Hall day 2 - feb 22 - 1045am
5
The RACE TO RIO Neil Hall Head of Product
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Transcript of DPSE Neil Hall day 2 - feb 22 - 1045am
![Page 1: DPSE Neil Hall day 2 - feb 22 - 1045am](https://reader036.fdocuments.us/reader036/viewer/2022070600/58b892c71a28ab3e3a8b6083/html5/thumbnails/1.jpg)
The RACETO RIONeil HallHead of Product
![Page 2: DPSE Neil Hall day 2 - feb 22 - 1045am](https://reader036.fdocuments.us/reader036/viewer/2022070600/58b892c71a28ab3e3a8b6083/html5/thumbnails/2.jpg)
AIR COVER MOTIVATION VACUUM
![Page 3: DPSE Neil Hall day 2 - feb 22 - 1045am](https://reader036.fdocuments.us/reader036/viewer/2022070600/58b892c71a28ab3e3a8b6083/html5/thumbnails/3.jpg)
OUTCOMES CADENCE AUDIENCE
![Page 4: DPSE Neil Hall day 2 - feb 22 - 1045am](https://reader036.fdocuments.us/reader036/viewer/2022070600/58b892c71a28ab3e3a8b6083/html5/thumbnails/4.jpg)
80%OF 25M
UNDER 35
1 in 4FACEBOOKACCOUNTS
HIGHESTTWITTERIMPRESSIONSGLOBALLY
50MSOCIAL
REFERRALS
102MILLIONGLOBAL
75%UP ON2012
19MBIGGEST
DAY
30MVIDEO
BROWSERS
![Page 5: DPSE Neil Hall day 2 - feb 22 - 1045am](https://reader036.fdocuments.us/reader036/viewer/2022070600/58b892c71a28ab3e3a8b6083/html5/thumbnails/5.jpg)
1.HAVE A CLEAR VISION
2.FOCUS ON OUTCOMES
3.BE ONE SERVICE
THREE KEY TAKEAWAYS