Case Study

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DoubleDutch is the leading provider in the event tech space. The DoubleDutch platform helps marketing and event professionals make data driven decisions by building mobile apps designed to engage attendees and collect data for organizers to maximize and demonstrate return on investment. They are all about helping event marketers deliver an all-star event experience to every event stakeholder, and looked to Insightpool to further their presence in the event tech space by sharing content and resources for event professionals.

Challenge

DoubleDutch utilizes social media in a number of innovative ways, and felt that partnering with Insightpool would add a whole new layer of opportunity for proactive outreach and engagement with their target market.

Challenges addressed by Insightpool:

• Identify a hyper-connected audience of marketers and event professionals to build DoubleDutch’s audience.• Spark relevant conversations with key influencers to drive word of mouth and increase share of voice on social.

Strategy

DoubleDutch utilized Insightpool’s marketing platform to identify influential and

hyper-connected, net new, and relevant marketers and event profs. Once identified, the strategy was to connect with them and proactively drive engagement, with the goal of driving both site traffic and conversation around specific events.

was the perfect fit for the Atlanta Hawks social marketing needs. Enabling the Hawks to identify target audiences, develop social content, predict the audience that will engage or take action and nurture these new relationships on social so the unknown community turns into followers, fans and attendees of their games.

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Identify Hyper-Connected Audiences

DoubleDutch used a variety of search tactics within Insightpool’s marketing platform to identify a hyper-relevant net-new audience. Using hashtags, job descriptions, location, and level of influence, they were able to sift through the noise on social and find individuals within their target audience that were not only interested in their message and product offering, but also well connected and influential in the space.

In one month, Insightpool was able to pull

over 300 of these types of individuals into DoubleDutch’s audience, increasing their total reach by over 2 million!

“As a one man social media team, Insightpool gives me the bandwidth to identify and engage with influencers on social that would have otherwise been hard to find on my own. Not only has DoubleDutch been able to grow our audience significantly during our short time working with Insightpool, but more importantly we’ve been able to engage with hyper-connected, hyper-relevant leads and prospects.” – Justin Gonzalez, Marketing Communications Manager

Drive Word of Mouth and Increase Share of Voice on Social

Using proactive, one-to-one outreach through Insightpool’s Marketing platform, DoubleDutch sought to spark conversation around two international events, one new office opening, and a specific Twitter chat. Through those four specific campaigns, DoubleDutch drove a variety of types of social engagement, resulting in over 17k expanded impressions around those four topics. As a byproduct, they also saw a significant amount of site traffic as a result of the links included in these four campaigns, resulting in over 6,500 clicks.

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“Our engagement on Twitter has spiked significantly as a result of our work with Insightpool. Not only have we been able to get more of the right people into our audience, but we’ve been able to drive one-to-one conversations with them, which plays a role in driving the type of word of mouth that we value on social. In our first month with Insightpool we were able to increase our share of voice on Twitter by 3x.”

– Justin Gonzalez, Marketing Communications Manager

Takeaways and Next Steps:

By bringing the right content to hyper-relevant individuals in Atlanta, GA at scale, Insightpool furthered the Atlanta Hawks goals of increasing ticket sales, connecting with Atlanta, GA users, and growing their overall brand presence.

These high quality conversations with influencers also resulted in a 3x increase in share of voice in just over one month!

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Takeaways and Next Steps:

By bringing the right content to hyper-relevant individuals in Atlanta, GA at scale, Insightpool furthered the Atlanta Hawks goals of increasing ticket sales, connecting with Atlanta, GA users, and growing their overall brand presence.

Although DoubleDutch is still in the early stages of their engagement with Insightpool, we are excited by the success they have seen thus far at driving word of mouth and sparking share of voice – and look forward to partnering with them for the long haul!