Double Page Spread Analysis of 3 Music Magazines

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Transcript of Double Page Spread Analysis of 3 Music Magazines

The title of the article is also a pull quote from the interview. This teases the interview for the reader and drives them to read on. It also helps for the reader to gain knowledge of what the interview may be about. The font used for the title looks disjointed, uneven and edgy, I feel this relates to model’s (Lily Allen) more edgy and punkish look. The font also looks as though different letters have been stuck to the page from a newspaper’s headline.

The outfit that Lily Allen is wearing seems to have determined the colour scheme of the double page spread. The colours dark red, white and black are used. Dark red is used to highlight the important parts of the article such as Lily Allen’s name and the writer of the article (Anna McMillian) and also the page numbers. This and the black body text all correlate with the colour of the model’s shirt and makes the double page spread appear t be more comfortable and interesting to look at becauseof the colours that fit well together instead of clashing.

The kicker is located below the title of the double page spread. The kicker engages the reader and encourages them to read the entire article. It also gives the reader a brief introduction to what Lily has done and who she is and this then gives the reader an idea about the artist before reading further into the magazine interview.

The main image is of a well known pop artist, Lily Allen. She is looking directly at the reader and is therefore directly addressing the reader. Her dark eye shadow looks edgy, along with her croppy, black hair cut and clothing. A mid-shot is used to capture her body language. She has her hands placed upon her hips which conveys a powerful, reckless and confident attitude. The type of shot also allows for the tattoos on her wrist to be shown which are often associated with a relish attitude.

A drop cap introduces the interview to the reader. It’s bold and eye-catching to the reader. It is used so that the reader knows where the article starts.The page number is located in the bottom left hand corner of the page. Also the date of NME’s issue is located beside the page number.

Due to the fact that We Love Pop’s target audience is much younger and also generally female, much more brighter and fun colours are used to make the article look more appealing. Strong uses of the colour pink is used because of the links the colour has with being feminine and appealing to young girls. Yellow is also used to highlight important parts of the interview. The colourswhite and black add simplicity and contrast.

Similar to NME’s double page spread, a pull quote is used as the title for the article. The text is large and uses a sans serif font, making it easier for audiences to read. It is also very large and bold, making it attractive and appealing. The quote manufactures a sense of curiosity about why parents may blame Cher for this and therefore persuades audiences to read on. The quote also teases the rest of the interview to the reader and encourages them to read further.

Unlike both NME and Q magazine, this article is very short and brief which makes it easier for younger audiences to read and also makes it more appealing for them. The article uses columns to make the article easier to read instead of including large chunks of text that will not appeal to the magazine’s target audience.

Popular pop star, Cher Lloyd, is used as the main image to the interview. Cher’s pose looks fun as she holds a camera and pulls a shocked looking face. She is covering her mouth with her hand which could connote possible secrets that she may give in the interview. The lighting in the image is high key and make the image look brighter, clear and fun. Cher’s clothing is fashionable and modern, making her look attractive and appealing to those who may look up to Cher.

A small image of Cher is used to break up the text so that the article looks much more appealing to younger audiences.

A kicker is used to introduce the interview to the reader and is placed below the article’s title. A drop cap is used at the beginning of the article and uses a serif font and makes the article look fun and appealing. Drop caps are a common convention in double page spreads as they are also used in NME’s and Q’s.

The drop cap is located not at the very beginning of the article like NME’s and We Love Pop’s pages had been, but instead Q’s is situated at the start of new paragraphs.

There is a minimal use of colour in Q’s double page spread. The cleanest and safest colours to use to add simplicity and to appeal more older audiences. Red, white and black are used which are also used on many of Q’s front covers and appears to be their conventional colour scheme. The colours white and black add simplicityand formality while the colour creates passion andenergy.

There is no title to this double page and instead it is simply the artists (Lady Gaga) name. ‘lady’ is written in lowercase whereas ‘GAGA’ is in uppercase, the typography of the font is serif font makes the article look more fancy and appealing to its target audience who are aged above 25. Bold lettering is used to make the text stand out to the reader.

It is clear that the use of space has been planned out carefully so there is minimal blank spaces apart from where the heading at the very top of the double spread is. Page number and Q’s logo is also situated at the bottom of the page.

The photo of Lady Gaga has been edited from a colour picture to black and white (greyscale). This adds to the colour scheme of the double page spread and makes the double page spread look more classic and sophisticated. The picture of her imitates soft porn due to the sexual nature of mild nudity. Lady Gaga is staring directly at the camera and therefore is making direct eye contact with reader. Her dark makeup and messy hair make her look mysterious and edgy.

Behind the main body text of the article there is an enlarged, bright red L. The letter takes up almost the whole of one page and the letter corresponds to the singer – Lady Gaga – and is also the first letter of the article. This is a reoccurring convention in Q’s double page spreads and is part of what makes the magazine unique and sets them apart from other music magazines. The use of bright red (which connotes passion) immediately draws attention to the reader.