Double Page Spread Analysis

For my Double Page Spread the Main image I used is a mid-shot of the same artist I used on my front page. This is because the artist of the front page is conventionally the artist who is in the main article. I have used a shot where the model is not looking directly into the camera as I feel it gives the artist some kind of mystery, which may draw in the reader as they want to find out more about her. I used a greyscale shot as it fit in with my colour scheme of black, white and yellow. The high contrast of the picture creates a dramatic effect which makes the picture stand out and catch the reader’s eye. The image takes up the whole of the right hand page which can catch the reader’s eye as it is such a big image, and draw them in. The fact that the image takes up the whole page gives the reader a bonus of a picture that can be used as a poster which can encourage a purchase

For the title of the article I have used the artist’s name, this will draw in the reader as they will see the name of the famous artist and want to find out more about her. The text is in a large white font which contrasts against the black background and stands out, thus catching the reader’s eye. The title is placed in the top left hand corner of the page which makes it one of the first things the reader sees and therefore it will draw them in. A yellow line is placed underneath the title to follow the colour scheme of yellow, black and white and therefore

At the top of the page there is a banner with the words ‘Artists of 2012’. This is a way for the reader to know the section of the magazine that this article is part of. This also gives depth to the page and stops it from looking boring. The banner follows the colour scheme of yellow, white and black with the colours yellow and black. The black text contrasts against the yellow banner which makes it stand out and catch the reader’s eye, thus drawing them in to read the article and buy the magazine. Underneath the title is a brief description of what is going to be in the article, I have put that there to draw in the reader as they will read the brief description and it will make them want to keep reading. I have ended the description with an ellipse to create suspense and further draw them in.

I have used a pull quote in the centre of the article in large yellow text. This catches the reader’s eye as it is large and bright. The use of a pull quote draws in the reader as they get a sense of what the article is about. It is one of the most interesting parts of the article so it encourages the reader’s to buy the magazine as they want to find out more, and the context in which this pull quote was said.

Above the article is a small amount of background information regarding the artist, this familiarizes the reader with the artist and therefore draws them in to read the article and purchase the magazine. I have used very basic information such as; Stage Name, Debut Album, Label and Age, so as to not give away too much information but still keep them interested.

The Article itself is placed on the left page in 2 columns. I have used a dropped capital which is a usual convention in a lot of magazines. I feel this gives it a very professional look. It also follows the colour scheme which keeps to the house style and gives the magazine continuity. The use of columns keeps the page looking expensive and professional and therefore more worthy of a purchase. He text is a mix of informal and formal language so it strays professional while being appealing to the reader as they feel familiarized with it. The text is in small white writing which contrasts against the black background making it easy to read and therefore more attractive to the reader.

At the bottom of both pages there is the page number, the date and the name of the magazine. The use of the magazines name on every page means that every time the reader looks at the page number they seen the magazine’s name and it gradually becomes imprinted in their memory, enforcing brand awareness and encouraging further purchases of the magazine. I have used a stroke effect on the name of the magazine, making it stand out more to the reader. The use of the page number and issue of the magazine makes navigation easier for the reader and therefore the magazine seems more attractive.

The colour scheme of the page follows the same colour scheme as the front page and the contents page, this creates a house style and gives the magazine individuality and continuity creating a certain look that appeals to readers and encourages a purchase. The colours used for this colour scheme are yellow, black and white. White and Black are neutral Colours that make the page look classy and expensive while going with any other colour. Yellow brings life to the page and stops it from looking boring as it is a bright colour.

On the left hand side of the page in very small font is a credit to the photographer. I have put the credit in a small font so it does not distract the reader from the article itself but the photographer is still credit for their work. The writer of the article is credited right underneath the article.