Double page spread analysis

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comparable The Headline is displayed in capitals and in a large bold font in order to capture the target audience’s attention efficiently. The font style itself is somewhat comparable to ‘castellar’ an almost stencil-like sans font; this is effective because its youthful vibe indicates that the age of the The denotation of this illustration is a picture of prominent pop band Mcfly standing together wearing racing suits. This illustration takes up most of the page and is placed in a primary optical area which is important because it can be inferred that the target audience are giving them importance. Additionally, the fact that they are a pop band reinforces the pop genre of the magazine and tells us that in terms of music preference, the audience listen to bands such as Mcfly. The misè en scene is also important because the The Masthead of the magazine ‘smash hits!’ is also displayed on the double page spread. This is effective because it acts as a reminder of The use of pull quotes are important because they entice the target audience to want to read the article. Also, the informal mode of address within them, ‘I’m going to kick butt!’ reflects the social class of the target audience, it shows that the magazine is for the working class

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Transcript of Double page spread analysis

Page 1: Double page spread analysis

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The Headline is displayed in capitals and in a large bold font in order to capture the target audience’s attention efficiently. The font style itself is somewhat comparable to ‘castellar’ an almost stencil-like sans font; this is effective because its youthful vibe indicates that the age of the target audience is too ‘youthful’. Additionally, the colour of the headline white is important not because it stands out effectively against the illustration.

The denotation of this illustration is a picture of prominent pop band Mcfly standing together wearing racing suits. This illustration takes up most of the page and is placed in a primary optical area which is important because it can be inferred that the target audience are giving them importance. Additionally, the fact that they are a pop band reinforces the pop genre of the magazine and tells us that in terms of music preference, the audience listen to bands such as Mcfly. The misè en scene is also important because the racing costumes not only reinforce the headline ‘Boy Racers’ but the colours of blue and red have connotations such as intensity and energy; this could be further reinforcing the headline or, perhaps reinforcing the pop genre as pop music is typically energetic.

The Masthead of the magazine ‘smash hits!’ is also displayed on the double page spread. This is effective because it acts as a reminder of the pop music genre the magazine is about, ‘hits’.

The use of pull quotes are important because they entice the target audience to want to read the article. Also, the informal mode of address within them, ‘I’m going to kick butt!’ reflects the social class of the target audience, it shows that the magazine is for the working class as the middle and upper classes would be more formal in their choice of language.

Page 2: Double page spread analysis

The Headline of the magazine is shown in a big and bold manner; this is effective because it grabs the attention of the target audience immediately as it’s the first thing they will see. Upon inspection the actually font style itself is sans serif, this gives an indication into the age of the target audience; because it doesn’t have any quirky modern flicks to it, the target audience aren’t likely to be too young, 30s. Additionally, the bold style of masthead intensifies the connotations of ‘energy’, ‘anger’, ‘mystery’, ‘strength and authority’ that red and black have.

The denotation of the illustration is a low angle image of rock artist Noel Gallagher. This angle is effective because it connotes power and authority, thus reinforcing the headline, ‘The importance of being Noel.’ Also this idea of ‘powerfulness’ also relates to the target audiences musical preference of rock; this is because rock music has a powerful sound when compared to genres such as classical and pop. The fact that Noel’s hands are slightly over the camera almost suggesting he’s ‘tampering’ with it, further reinforces the target genre of rock because of the idea of rebellion. Finally, because Noel Gallagher is used, it shows that the target audience would listen to bands such as Oasis or Noel Gallagher’s High Flying Birds because they see Noel as a musical icon. Also this picture reinforces the target age of around 30s because being around this age himself, the target audience probably feel like they can relate to Noel.The Drop cap is effective

because it fits into the black and red colour scheme which reinforces the music genre/favourite bands and it also grabs attention.

The use of a pull quote is effective because it is placed in a primary optical area where the audience will notice it and, it’s somewhat colloquial tone allows the audience to feel more involved and, makes them want to read the entire interview more. The mode of address isn’t completely laid back so perhaps the magazines target social class is middle as well as working and as the colour scheme is quite masculine, the target gender is males.

Page 3: Double page spread analysis

The Headline of the magazine is a big font which is bolder than any other text on the double page spread; this is effective because it grabs the attention of the target audience because they’ll notice it first. In terms of the actual font style itself, the font is sans sheriff as it is ‘Times New Roman’; this typical font gives an indication into the social class of the target audience because its traditional style is reflective of the traditional attitudes of middle/upper class people. The classical atmosphere is further reinforced by its black colour; it has fitting connotations of being ‘formal’, ‘elegant’, and ‘prestigious’.

The byline and stand first are effective because they get the attention of the target audience. The byline is particularly useful because its bold font places emphasis on the name ‘Ralph Vaughan Williams’ showing that the musical preference of the target audience is classical and, their favourite musicians include composers such as Ralph.

The illustrations are effective because they reinforce the classical music genre. For example images include an old record player and orchestra. Additionally, as all the illustrations are in black and white they appear more sophisticated which relates to the genre as well.

The pull quote used is important because its formal tone reinforces the middle/upper social class target audience and, appealing to them makes want to read the whole article.It also stands out because of its colour.