Dotdesi webinar with ResellerClub by Ravin Ohri, CEO, dotDesi
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Transcript of Dotdesi webinar with ResellerClub by Ravin Ohri, CEO, dotDesi
What if you could identify with the goals and aspirations of the entire South Asian community?
What if you could leverage the desi identity to create demand over the long term?
What is desi
desi is a unifying term used to describe the people and culture from the Indian Subcontinent and its global diaspora
The desi Impact
1.7 billion desis
in the World
desi Market Snapshot - Diaspora
4 Million desis in the U.S
1.5M desis in Canada
300K desi owned businesses in the U.S
3 Million desis in the UK, representing
5% of the population
40K businesses in London
desi Market Snapshot - India
Exploding e-commerce
3rd largest online community in the world
Fastest growing online population in Asia Pacific
$16 Billion projected online retail spend by 2018
47 Million SMB’s
7 Million domain names next few years
the desi renaissance
desis are all over the world and are making an impact
desis are vocal and active online in business and philanthropy- but without a common community gathering point
desi is part of the global vernacular
Power of desi - India has gotten over the great obsession with the west. Indians are now comfortable asserting their own identity
No other domain address triggers such immediate recognition like .desi
Immediate Recognition - known brand; while other new gTLDs struggle to stand out, .desi is firmly in the vernacular
Pop Culture relevance - Its different and cool and hip
Cross-category appeal - not just generic or cultural – a GEO gTLD with disparate geographies
Relevant - unlike .in and other new gTLDs, broader than just India, with fewer restrictions and targeted at the upward mobile, global, hip desi target market
How .desi appeals to your customers
The breakneck pace of growth in digital adoption, tech startups and e-commerce
The dawn of the era of social responsibility and unity
The rise of global acceptance
Pride in being Indian
India is ready for .desi
.desi can be positioned as a tool of significant differentiation and advantage
Anyone with affinity for desi culture, values and lifestyle
Businesses providing goods and services to the desi community and entrepreneurs and SMB’s looking to expand their reach
Individuals, students and youth groups who want to celebrate being ‘proud desis’
Who should have a .desi domain
.desi is a hip alternative for showcasing your Indian roots!
passion
rock.desi
diwali.desi
sport
Cricket.desi
Vancouver.desi
dukaan
choodiyan.desi
tandoor.desi
sari.desi
interest
balleballe.desi
fashion.desi
Sample Active .desi websites
No Restrictions: Open gTLD
Heavy marketing support and brand development
Aggressive Pricing and promotions
Great Inventory of names available
Flexible working model
In General Availability
Now
Reasons you should you market .desi
Advancing the Message
Creating a Global Following
Industry Banner Placement
SponsorshipsSocial Media
Engaging Global Influencers
Collateral Development
Engaging Global Influencers
MissMalini (MM)
Top international blogger on desi lifestyle, fashion, Bollywood.
Nearly 3M followers on google+ , etc.
Several campaigns underway, part of long-term engagement
Blogs, articles, contests, brand takeover, banners across MM SM platforms
Bollywood Celebrity
Through our partnership with production company
YouTube Comic Sensation
Millions of page hits on YouTube
3.7+ million followers
Steady streams of active content about the desi lifestyle
Heavy youth following on Twitter, Facebook, Instagram
Names Collision List
Claims Period
2-character domains
Premium names
Recent updates
We are marketing the brand outside of traditional channels
A flagship new gTLD for the target rich market in India
.desi is part of the global diaspora and Indian sub-
continent vernacular
India e-commerce about to explode - $3B investment by Amazon and Flipkart
Top Reasons to market .desi
anyquestions
