Dotcom ProjectNavya Ashok, Sakthi Chelliah, Thalia Cheng, Nikita Goel, Andrea Joyce

GPS app that uses crowdsourced data to provide routing and real-time traffic updates

What is WAZE?

What is a WAZER?

Apple CEO recommends Waze (and others) over iOS6 Maps App (09/28/12)

Smartphone apps can help drivers navigate traffic congestion (LA Times 08/31/12)

Get There Faster With These 4 Traffic Apps (Mashable 08/22/12)

12 web tools to simplify your life (USA Today 08/27/12)

Start-Up Waze Gets A Boost From Apple’s Maps Fiasco (WSJ Blog 09/28/12)

Waze’s Profile

2009 2010 2011 20120

5,000,000

10,000,000

15,000,000

20,000,000

25,000,000

# of users

Target Market

Commuters

Travelers

Drivers

How do they reach their Target Market?

Revenue Model

Location-based Advertising Coupons for gas stations & food stores Display advertising

Leverage WAZE database Promote new products & services

License traffic data

Collaborators

Competition

WAZE Competitive Advantage Uses real-time, crowdsourced data It’s social! Automatic keyboard lock when car is in motion Gamification- WAZERs can win points & get

access to more features

Can WAZE Sustain?

STRENGTHS

WEAKNESSES

OPPORTUNITIES

THREATS

• App is FREE• Global footprint• SOCIAL & fun app• User adoption growing• Business partnerships• Strong VC funding• Media buzz

• Revenues unknown• Two revenue sources: TV

broadcast partners and location based advertising

• Growth in smartphone users• Growth in mobile technology• Expansion into other mobile

devices• Expansion into other

countries• Establish more partnerships

• NEW navigation apps (potential of substitutes)

• Keeping up with fast changing mobile technology

• Many competitors in location based advertising

Questions?