Dot Berlin At Ig Summer School Meissen 2008

Dirk KrischenowskiSummer School ofInternet GovernanceMeissen 26 July 2008

Top-Level-Domains for Cities and Regions (GeoTLDs) Thoughts on Internet Governance

July 26, 2008, MeissenSummer School on Internet Governance

Dirk Krischenowski, CEO dotBERLIN GmbH & Co. KG


What are the Drivers behind GeoTLDs?


1. Urban Population growths continously

Today 50%

Tomorrow > 60%Source: http://esa.un.org/unup/p2k0data.asp


Does Globalisation rule the Internet?

Today we see a homemade globalimbalance of Internet addressing

.comother gTLDs

.net .org .bizother ccTLDs

.cn .de .uk .eu


„All Business is local“

Regionalisation of the Internet could be a Counterbalance to ongoing Globalisation

.comother gTLDs

.net .org .bizother ccTLDs

.cn .de .uk .eu

GeoTLDs


3. Tight Name Spaces

.com is overcrowed with 77 mio. domain names, the same for .de and others

Over 300.000 domain names already contain „nyc“

Over 150.000 domain names already contain „nyc“

Examples

www.zoo-berlin.de

www.schools-nyc.com

www.mairie-paris.fr


4. Identity is local - Pride/Culture/Language


City Identity is 2nd most important

Forsa Institute May 2005Survey with 2,000 persons, aged 18-30


cityTLDs - A Must for Metropolises


5. Every place needs branding vehicles 5. Every place needs branding vehicles


6. Significant local Added Value Chain

IT

Creative

Portals

SMEs


Which GeoTLDs are there?


GeoTLD Initiatives in Europe

.eu

.cat

.cym

.sco

.bzh

.gal

.berlin

.paris

.hamburg

.vlx

.sapmi

.eus.lli

.eng

.ven


Market Research


Findling E-Government Sites is the main Problem

Quelle: User Satisfaction and Usage Survey of eGovernment services Dec 2004, EU-Kommission


Internet Users like www.mayor.berlinwww.mayor.berlin

43%

26%

21%

8%

1%

* Representative study, eco eV, Oct 2007

www.mayor.berlin

mayor.berlin.de

www.berlin.de/mayor

www.berlin.de/de/dept/offices/mayor

www.berlin.de


Internet User like Choice and Diversity!

„User confusion by new TLDs is crap.

Users are not more confused by new TLDs as by 15 kinds of peanut butter in a supermarket“*

Beau Brendler, Consumer Reports WebWatch, ICANN Meeting, Juni 2007Beau Brendler is director at Consumer Reports WebWatch, the Internet department of the world biggest

consumer protection agency (Consumers Union (USA))

* At ICANN Workshop „New Geo-TLDs - More Consumer Choice or More Consumer Confusion?“26. June 2007, Link: http://sanjuan2007.icann.org/node/35


.berlin in a Nutshell


We are - The Top-Level-Domain for Berliners

Michael Abel, Melda Akbas, Berkan Akbiyik, Ingrid Allnoch, Loginov Anton, Irina Antonova, Gert Augstin, Glen Barr, Anja Baumann, Martin Bechert, Liesbeth Beeckman, Volker Beier, Reinhard Berlin, Marco Berlin, Ralf Berlin, Bianca Berlin, Stefan Berlin, barbara berlin, Ralf Berlin, Ralf Berlin, Gerhard Berlin, Karsten Berlin, Brian Berlin, Jonas Berlin, Volker Berlin, Tobias Berlin, Tobias Berlin, Tobias Berlin, Antoni Berlin, Ulla Berlin, Beate Berlin, Marco Berlin, Uwe Berlo, Dominik Berton, Christina Bertrand, Marina Bertrand, Charlotte Bertrand, Christa Bertrand, Greta Bertrand, Shantu Bhattacharjee, Christoph Blase, Wolfgang Bongardt, Kim Booth, Silvana Borsutzky, Mark Bose, Martin Bothe, Anja Brühning, Joachim Brauer, Jan Brennenstuhl, TaHa Bulut, Oesge Celik, Aleksandar Cergovski, Simon Constantini, carol Cooper, Rafik Dammak, Gimeno i Ayuso David, Metehan Dedeoglu, Seda Dedeoglu, Frederik Dinkelaker, Fjodorovs Dmitrijs, Lukas Dorasi, Dr. Jürgen Wiederholt, Kati Drescher, Eileen Dutkowski, Falk Eckert, Björn Eilers, Dirk Elbel, robert elmes, Tanna Enderlein, Hendrik Ette, Uta Ewert, Jakobus Feldkamp, Boris Fitzner, Jule Foerster, Thilo Folkerts, Tonio Freitag, Nicolas Fuchs, Michael Fuchs, Michael Fuchs, Holger Fuhrmann, Andreas Gebhard, erwan gery, Wieland Giebel, Marco Giese, Klaus Goerner, Rene Gottschalk, Stefan Grill, Martin Grothe, Markus Grundmann, Frank Hägele, Wolfgang Hünnekens, Martina Hager, Christian Hampe, Olaf Hanke, Jan Hatterscheid, Alessa Hawliczek, Anja Hegner, Fabian Heidke, Stefan Heinemann, …

People like you and me

Sponsors

Partners

sowie die Privatpersonen Prof. Dietrich Winterhager, Gert Augstin, Sascha Boerger, Marko Dörre, Marwan Mannaa, Elisabeth Porteneuve, Antje Rabenalt, Andre T. Scholz, Alexander Schubert, Markus Tofote, Simone Wasner, Marc Wegner, Markus Erbach, Dieter Rau, Elisabeth Porteneuve, …

Im Juni 2007 erhält dotBERLIN den Sonderpreis der deutschen Internetwirtschaft für Innovation. Der eco Internet Award wird jährlich an Unternehmen vergeben, die mit einem Produkt oder Projekt einen wichtigen Beitrag zum Erfolg der deutschen Internetwirtschaft leisten. „Die Einführung von .berlin ist konsequent“, sagte Harald Summa, Geschäftsführer des eco-Verbands. „Schon lange wissen wir, dass im weltweiten Internet das Prinzip ’business is local’ gilt, lokale Suche und lokale Angebote nehmen immer mehr zu. Demzufolge ist .berlin ein weiterer Schritt in die richtige Richtung und ein Zeichen für mehr lokale Identität im weltweiten Netz.“

Der Deutsche Bundestag und die Bundes-regierung unterstützen die Einführung vonTop-Level-Domains für Städte und Regionenmit den Stimmen von CDU/CSU, SPD und FDP.

.berlin is a bottom-up community project with a multi-stakeholder approach

User rights


Why do we need Internet Governance?


cityTLDs and Governance


The .berlin Internet Governance Challenge

User rightsReserved Names

Monopoly

TechnicalFinance

Operation

Data Safety

Fair & transparent

Confusion

To develop and define principles, norms and guidelines for a best practice for the management of the .berlin name space

Trademarks

Security

……

…


This is only our ICANN Stakeholder Map


German Parliament/Governement likes GeoTLDs

* Approved Resolution German Bundestag 16/4564 Jan 2008


How TLDs are managed today?


How TLDs are managed today

.de .uk

.gov .edu

.eu

.fr

.cn

.cat

.com

.asia

.es

.info .biz

.us.org

.net

.tv.mobi

.ru.dk

.jp

.ca

.at

.ch

.mil

.fi

.nl

.tr

.ar

.ee

.gr

.in

.mt

.mx .pl

.hu

.cy


Why do Goverments step in (Geo)TLDs?

Legal reasons

Use of the name of a place for the TLD

Economic value of the TLD

Political opinion (e.g. a matter of pride)

Personal believes


What Internet Governance in GeoTLDs can mean

Financial responsibility of the government?

Responsibility for domain allocation?

Responsibility for content?

Responsibility for …

Do governments really want this?


GeoTLDs and Internet Governance


New TLD Internet Governance – A Guess

Very limited governmental involvement expected– .shop / .web /.hotel /.sport / .car / .blog– .google / .ibm / .ebay

We may see some governmental involvement– .gmbh / .bank (semi-official)– .maya / .cym / .rhine (culture, language, geography)

Governmental influence will definately be there– .africa / .brazil / .arab (continent, country)– .london / .toskany / .bzh (city, region)– IDN ccTLDs


How GeoTLDs might be managed tomorrow

.de .eng

.shanghai

.paris

.berlin

.bzh

.africa

.gal

.quebec

.cym

.nyc

.lat


My Guess: There‘s likely more Internet Governance in the Future because the Internet concerns all of us and IG is a logial and natural approach to this global

challenge

Dot Berlin At Ig Summer School Meissen 2008

Technology

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