via tortona 31

- Milan

Hall10

E12

Dooq World of Details unveils

a new luxury collection

www.dooqdetails.com

Dooq World of Details is presenting new ranges of luxury home furniture, upholstery and lighting designs. �e collection acts as a prelude to dramatic moments in the midst of a serene scenery. It is the realisation of its vision of di�erent cultures and di�erent eras in history.

�e creation of each piece evolved from a travel through a country, city, era of history or cultural tradition. �is beginning led to the gathering of versatile inspirations thus creating a very unique and polished range of products.

With Dooq World of Details, each luxury piece is tailored to modern living, with a collection intended to suit the needs of good taste and

high end aesthetics.

www.dooqdetails.com

Well fit for a king, Majestic collection makes no compromise on sleekness and elegance with its compact curves and see-through straw. With a shape inspired by

Indochinese culture this collection combines luxury and eclectic spirit creating strong fashionable impression.

Majestic

Egoista

With its name being the direct translation of selfish in Portuguese, this armchair revolves around its own universe. Within a refined, elegant and distinctive frame,

resembling the narrow and close streets of Naples, this armchair will make you feel powerful and ruler of your space.

www.dooqdetails.com

Metropolis Sideboard was created embodying the elegance, fine cra�smanship and

rich materials of Art Deco translated into a dichotomy in which opposites attract each

other: So� curvy shapes combine with straight lines to create a visually balanced object.

Metropolis

Souk Mirrors

Created by the perfect combination of color, energy and shape, Souk mirrors reflect the influences of overwhelming and visually fascinating Souk markets in northern

Africa with its vibrant fringes and earthy colors resembling typical macrame techniques. �eese soulful art pieces will make you travel to another time and place

and inspire your senses.

www.dooqdetails.com

�e essential shapes of these tables play between them in an alluring game of proportion and color which results in the creation of a perfect balance and tension of

material and negative space. �e absence of figurative shapes allows you to look at this piece from diferent angles and imagine various things.

Playing Games

Traje de Luces

Traje de Luces bar cabinet encompasses an exploration of delicate forms and arichness in details found while travelling through the south of Spain. Elegance,

tradition and superior cra�smanship combined into a perfect fusion of materials to entice you always.

www.dooqdetails.com

About the brand:

Born in Portugal, Dooq is a design company dedicated to celebrate the luxury of living. Creating designs that stimulate the senses, which conceptual approach is inspired on the unexpected meeting of opposites.

Our studio focuses on an extensive research of details together with a vast iconographic research of art and design, creating an everevolv-

ing language that emphasizes first of all the small singularities.

We seek to find balance in contrasting concepts, creating pieces where feminine meets masculine, small meets large, so� meets solid and past meets present allowing the new to blossom.

Sensual materials like velvet, rope, straw and glass are combined with robust materials such as copper, marble, brass and wood expressing this duality in our studio’s distinctive pieces.

Applying the technological expertise of a country leader in cra�manship in combination with the creativity of greatdesigners, allows to create objects with an uncensored aesthetic where each piece has its own reason to exist.

Dooq is all about pursuing elegance with audacity and devotion, crossing the boundaries between art and design.

PRESS REQUESTS

Press O�cer | Belén Martínpress@dooqdetails.com

+351218133391

For further information, please visit www.dooqdetails.com

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Single Man Sofa and Metropolis Sideboard Playing Games Tables

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Archiproducts Milano 2019: The New Design Experience Bticino’s Living Now Apartment by Marcante Testa, Truly Design’s installation for Volkswagen, and over 50 partner brands in 15 rooms where the keyword is ‘eclectic’ The Design Experience is now in its fourth edition, and has become a fundamental rendezvous for anyone in Milan during Design Week. Over 50,000 professionals from the world over flock to the Via Tortona location during the Fuorisalone – the allure? The plethora of installations, immersive experiences and exhibition itineraries breaching the borders where design and its collateral worlds meet, blend and overlap.The Archiproducts Milano space prepares to play host by donning a new layout with a design set that counts over 50 partner brands. Amid returning partnerships and new collaborations, the indoor and outdoor spaces of Archiproducts Milano turn into a visionary project that speaks its truth through eclecticism. The 15 rooms of via Tortona 31 thus become individual worlds where daring stylistic and sensorial explorations reflect personalities, moods and tendencies. Within the co-networking hub, Architects, journalists, companies and designers are guided through an interactive itinerary in a location that is digital at heart, and that transforms itself every year, from floors to ceilings, and from terrace to façade. Hundreds of feather-light aluminum chains will dress the building’s façade, jamming to the graphic beat of the artwork by Turin-based studio Truly Design in collaboration with Kriskadecor. Desalto and SP01 are confirmed this year as Archiproducts Milano partners, contributing to the location’s decoration alongside Dooq, Freifrau, JANUA, L’Ottocento, Novamobili, Objets Architecturaux, Wagner. The workplace takes on new forms in room 11: BuzziSpace designs a flexible and functional set-up, with innovative solutions for sound absorption and furniture accessories that redefine traditional working practices. The partnership with Japanese brands soil and +d continues, with their designs to grab on the go in the ground-floor pop-up shop. The outdoor space is entrusted to Extremis and Garda Furniture, the Serbian brand that this year contributes to the Archiproducts Salone del Mobile stand installation (Corso Italia, HALL ITL S40), together with Framery. The staircase takes visitors through an evocative journey channeled through Coordonné, whose captivating wall paper tonalities make the Spanish brand’s products instantly recognizable. Ceramica Vogue, Florim Ceramiche and CEDIT - Ceramiche D’Italia add their own personal touch to the space’s interiors. The décor elements include products by 101 Copenhagen, Paola Paronetto, Mutaforma and Hobby Flower. The floors showcase the delicate patterns of Toulemonde Bochart rugs, while ONE Mario Sirtori fabrics return to enrich the building’s rooms through their chromatic juxtapositions and strong hues. The entire set is lit up by the luminary creations of Flos, Vibia, Astro Lighting, ANDlight, Veronese, Zero and Vetreria Vistosi.

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EVENT INFO “The Design Experience 2019” Archiproducts Milano Via Tortona 31 – Metro: Porta Genova April 9 - 14 / h 10 am - 9 pm EVENTBRITE LINK: https://www.eventbrite.it/e/biglietti-the-design-experience-2019-59178257762 Press preview April 8th / h 3 pm - 7 pm EVENTBRITE LINK: https://www.eventbrite.it/e/biglietti-archiproducts-milano-press-preview-2019-59180278807 Main sponsor Volkswagen Partners Furniture: BuzziSpace, De Padova, Desalto, Dooq, Framery, Freifrau, JANUA, L’Ottocento, Novamobili, Objets Architecturaux, SP01, Wagner. Outdoor: Extremis, Garda Furniture. Lighting: 101 Copenhagen, ANDlight, Astro Lighting, Flos, Veronese, Vetreria Vistosi, Vibia, Zero. Decor: 101 Copenhagen, Hobby Flower, Meisterwerke, Mutaforma, ONE Mario Sirtori, Paola Paronetto, +d, soil, Toulemonde Bochart. Finishings: CEDIT - Ceramiche D’Italia, Ceramica Vogue, Ento, Florim Ceramiche, Knauf AMF, Kriskadecor, Mutaforma, Ressource. Smart home: Bticino, Ekinex. Electrical appliances: Falmec, La Marzocco, Loewe. Decorative radiators: Scirocco H. Doors and windows: Linvisibile, Mogs. Air Conditioning: DAIKIN Air Conditioning, Olimpia Splendid. Technical partners 101 Caffè, AEG, Amazon Alexa, Ca’puccino, Coordonné, Domal, Ege Miray Kaman, EVER Life Design, Knauf Italia, Kristina Dam Studio, Roofingreen, Silent Gliss, Sonos, Velux. Media Partners Cereal Magazine, darc magazine, DisegnoDaily, Domus & Domus Tabloid, Elle Decor Italia, Nomad Magazine, Oak The Nordic Journal, Openhouse Magazine, Sindroms, Surface mag. Press Office: press@archiproducts.com Web milano.archiproducts.com www.archiproducts.com www.archipassport.com

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The Architecture of Illusion: Volkswagen and Truly Design at Archiproducts Milano Among the protagonists of the 2019 edition, members of Truly Design are ready to draw visitors of Via Tortona 31 into a playful and mind-bending anamorphic installation designed for Volkswagen, the main sponsors of Archiproducts Milano for the second year running. Still buzzing from the success of the Zona Tortona Design Tour, the partnership between Archiproducts and the German car manufacturer continues. The project aims to manifest and highlight the unbridled points of intersection between the worlds of interior and automotive design. Marcante Testa for Living Now Apartment by BTicino Moving up to the venue’s first floor, visitors are welcomed into the BTicino home: Living Now Apartment, designed by the Marcante Testa studio. The interior arrangement here dialogues fluidly with technology, in a perfect symbiosis between innovation and design. Living Now Apartment offers a living experience with all the comforts intrinsic to the domotics of a smart home, in a sophisticated and progressive interior design project. The understated discretion of BTicino technology allows for the domotics system to be perceived through the Living Now devices. This smooth technology is capable of blending in and inserting itself seamlessly into the lifestyle dynamics of a domestic habitat. The concept behind Living Now is interpreted through Marcante Testa’s design vision: two rooms that symbolize two distinct home environments in terms of language and color accents. The project features environments that are functionally connected and integrated through a basic need for serene and accessible living. About Archiproducts Milano Archiproducts Milano is the co-net-working hub dedicated to Architects, Designers and Brands. It is a place where co-working, training, events and showrooms merge in a unique and smooth organization primed on networking. This format rises as an answer to the new demand for exhibition and shared working areas, not only sales-oriented but mainly regarding product knowledge. Throughout the whole year, it is livened up with events, products presentations, international workshops, meetings and venues involving more than 15,000 professionals. Inspiring, eclectic and in constant evolution, Archiproducts Milano is the place where you can find inspiration, seize opportunities, and explore new synergies.