Donegal Ceb 24 Mar 09
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Social Media A perspective Campbell Scott (CEO) campbell@igopeople .com +353 86 8149050
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Presentation of social media for businesses. Donegal County Enterprise Board - 25 March, 2009.
Transcript of Donegal Ceb 24 Mar 09
www.flickr.com: weaselmcfee
www.flickr.com: weaselmcfee
Eist le fuaimna habhannagusgheobhaidhtú breac
Why social media?
jonrawlinson
jonrawlinson
Getting intouch withbusinessescan be averyfrustratingexperience!
Media ischanging
www.flickr.com: brymo
Andshouting atpeople islesseffective
So what is happening?
People aresocialising,connectingandorganising
www.flickr.com: bovinity
And areseeking andvoicingopinion
Customersare moreinformedanddemanding
www.flickr.com: sfllaw
Businessescan listen
Andconversewithconsumers
Facts - IrelandFacebook - 0.5m (+200%)
Twitter - 36,000 - (x3 in eight weeks)
+ blogs, Bebo etc.
Case Studies
Insight
Promotion
Reputation
Support
Case studies:
• Vodafone - customer query re. dual SIM
• FBD insurance offer customer a competitive quote
• 3 - customer complaint
• Mondello Park - family offer
• Worldwidecycles
