Donald Koide Identity
-
Upload
donald-koide -
Category
Documents
-
view
216 -
download
0
description
Transcript of Donald Koide Identity
![Page 1: Donald Koide Identity](https://reader034.fdocuments.us/reader034/viewer/2022052512/568c38c11a28ab02359ff9bd/html5/thumbnails/1.jpg)
1
![Page 2: Donald Koide Identity](https://reader034.fdocuments.us/reader034/viewer/2022052512/568c38c11a28ab02359ff9bd/html5/thumbnails/2.jpg)
2
![Page 3: Donald Koide Identity](https://reader034.fdocuments.us/reader034/viewer/2022052512/568c38c11a28ab02359ff9bd/html5/thumbnails/3.jpg)
3Donald Koide Design // Identity Kit
![Page 4: Donald Koide Identity](https://reader034.fdocuments.us/reader034/viewer/2022052512/568c38c11a28ab02359ff9bd/html5/thumbnails/4.jpg)
4
© Copyright Donald Koide Design 2011
All Content, Design and Illustrationsby Donald Koide
No part of this publication may be reproduced except by express written consent from the publisher, Donald Koide.
First Edition
![Page 5: Donald Koide Identity](https://reader034.fdocuments.us/reader034/viewer/2022052512/568c38c11a28ab02359ff9bd/html5/thumbnails/5.jpg)
5Donald Koide Design // Identity Kit
![Page 6: Donald Koide Identity](https://reader034.fdocuments.us/reader034/viewer/2022052512/568c38c11a28ab02359ff9bd/html5/thumbnails/6.jpg)
6
![Page 7: Donald Koide Identity](https://reader034.fdocuments.us/reader034/viewer/2022052512/568c38c11a28ab02359ff9bd/html5/thumbnails/7.jpg)
7Donald Koide Design // Identity Kit
This mark represents both years of thought and attempts at creating a visual identity for myself, and a single instant where an idea materializes out of a completely unrelated conversation.
For the last few years I have been trying to create a visual mark to us as a representation of myself. It had to be something I would be comfortable using to showcase my skill and tastes from a design perspective as well as hold some personal meaning for me.
Then one day, as I was sitting in a review of options for a client’s proposed identity. Someone mentioned something about a bird and I began sketching birds. After a few iterations of more realistic birds, I started to simplify, stripping the image down to basic shapes. Eventually I arrived at a minimal, geometric and iconic rendering that resembled a duck.
Growing up I endured some teasing about my name, most being called Donald Duck. More recently I coached a volleyball team full of thirteen year old girls who called me Duck, going so far as to name their team after me. When my girlfriend heard about it she started calling me Duckie. Suddenly, I had an image that held some meaning for me from both a personal standpoint and from a design perspective. Additionally my initials ‘DK’ sound like ‘duck’ when spoken aloud.
I created some custom type that fit together with the duck symbol; the ‘K’ nesting with the tail of the duck. The type is geometric and mono-line matching the simplicity of the symbol and keeping the whole mark as minimal as possible. This reflects the sensibility I try to achieve in my design work.
Introduction
![Page 8: Donald Koide Identity](https://reader034.fdocuments.us/reader034/viewer/2022052512/568c38c11a28ab02359ff9bd/html5/thumbnails/8.jpg)
Color / Pattern Studies
![Page 9: Donald Koide Identity](https://reader034.fdocuments.us/reader034/viewer/2022052512/568c38c11a28ab02359ff9bd/html5/thumbnails/9.jpg)
9
Logo Sketches
![Page 10: Donald Koide Identity](https://reader034.fdocuments.us/reader034/viewer/2022052512/568c38c11a28ab02359ff9bd/html5/thumbnails/10.jpg)
10
Primary Color Palette
Pantone Process Black R = 35 G = 31 B = 32C = 0 M = 0 Y = 0 K = 100
WhiteR = 255 G = 255 B = 255C = 0 M = 0 Y = 0 K = 0
// OR
![Page 11: Donald Koide Identity](https://reader034.fdocuments.us/reader034/viewer/2022052512/568c38c11a28ab02359ff9bd/html5/thumbnails/11.jpg)
11Donald Koide Design // Identity Kit
Minimum Clear Space Requirements
Minimum clear space around the mark equals X, the x-height of the primary word mark. All secondary typography must fall outside these boundaries.
The secondary word mark (ie Donald Koide Design) is the distance of the cap height (Y) below the primary mark.
![Page 12: Donald Koide Identity](https://reader034.fdocuments.us/reader034/viewer/2022052512/568c38c11a28ab02359ff9bd/html5/thumbnails/12.jpg)
12
Secondary Mark Options
![Page 13: Donald Koide Identity](https://reader034.fdocuments.us/reader034/viewer/2022052512/568c38c11a28ab02359ff9bd/html5/thumbnails/13.jpg)
13Donald Koide Design // Identity Kit
Secondary Color Options
Pantone Cool Gray 6R = 186 G = 188 B = 190C = 0 M = 0 Y = 0 K = 30
Pantone Cool Gray 11R = 113 G = 112 B = 116C = 0 M = 0 Y = 0 K = 70
![Page 14: Donald Koide Identity](https://reader034.fdocuments.us/reader034/viewer/2022052512/568c38c11a28ab02359ff9bd/html5/thumbnails/14.jpg)
14
![Page 15: Donald Koide Identity](https://reader034.fdocuments.us/reader034/viewer/2022052512/568c38c11a28ab02359ff9bd/html5/thumbnails/15.jpg)
15Donald Koide Design // Identity Kit
![Page 16: Donald Koide Identity](https://reader034.fdocuments.us/reader034/viewer/2022052512/568c38c11a28ab02359ff9bd/html5/thumbnails/16.jpg)
16
![Page 17: Donald Koide Identity](https://reader034.fdocuments.us/reader034/viewer/2022052512/568c38c11a28ab02359ff9bd/html5/thumbnails/17.jpg)
17Donald Koide Design // Identity Kit
![Page 18: Donald Koide Identity](https://reader034.fdocuments.us/reader034/viewer/2022052512/568c38c11a28ab02359ff9bd/html5/thumbnails/18.jpg)
18
![Page 19: Donald Koide Identity](https://reader034.fdocuments.us/reader034/viewer/2022052512/568c38c11a28ab02359ff9bd/html5/thumbnails/19.jpg)
19Donald Koide Design // Identity Kit
![Page 20: Donald Koide Identity](https://reader034.fdocuments.us/reader034/viewer/2022052512/568c38c11a28ab02359ff9bd/html5/thumbnails/20.jpg)
20
![Page 21: Donald Koide Identity](https://reader034.fdocuments.us/reader034/viewer/2022052512/568c38c11a28ab02359ff9bd/html5/thumbnails/21.jpg)
21Donald Koide Design // Identity Kit
![Page 22: Donald Koide Identity](https://reader034.fdocuments.us/reader034/viewer/2022052512/568c38c11a28ab02359ff9bd/html5/thumbnails/22.jpg)
![Page 23: Donald Koide Identity](https://reader034.fdocuments.us/reader034/viewer/2022052512/568c38c11a28ab02359ff9bd/html5/thumbnails/23.jpg)
![Page 24: Donald Koide Identity](https://reader034.fdocuments.us/reader034/viewer/2022052512/568c38c11a28ab02359ff9bd/html5/thumbnails/24.jpg)
24