Don cacao Presentation

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Don Cacao Manaces, a local farmer in Piura, Peru, Nelson, nephew of many other cocoa farmers & Hector, his cousin, started this project to take Solumbre’s cocoa to the global market because it is the right thing to do. Vision To establish peruvian cocoa beans in the peruvian & international market as a symbol of culture, excellence and high quality. Mission To satisfy the high quality cocoa beans demand maximizing the added value to our clients and providers.

Transcript of Don cacao Presentation

Page 1: Don cacao Presentation

Don Cacao Manaces, a local farmer in Piura, Peru, Nelson, nephew of many other cocoa farmers & Hector, his cousin, started this project to take Solumbre’s cocoa to the global market because it is the right thing to do.

Vision

To establish peruvian cocoa beans in the peruvian & international market as a symbol of culture, excellence and high quality.

Mission

To satisfy the high quality cocoa beans demand maximizing the added value to our clients and providers.

Page 2: Don cacao Presentation

Cocoa beans from Piura, Peru

It is known that quality of cocoa beans relies on two key factors: genetics & procedures. It has actually been determinate that 50% of the quality relies on genetics and the other 50% on procedures.  ��� Our beans have both factors covered: (1) Genetics: Piura’s cocoa beans  have been recognized as one of the best in the world and has won contests such as the "V Concurso Nacional de Cacao". (2) Procedures: Don Cocoa follows the proven principales in the industry that assure an effective harvesting, fermentation, drying and storage. ��� As seen on The New York Times, Reuters and International Chocolate Awards

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Trust & Commitment: The Real Fair Trade

Don Cacao is a family & local business that was started to add value to life of the local farmers, to the community in general and specially to Solumbre’s (located in Chulucanas, Piura)

Before Don Cacao, smalls farmers were selling their production to the local market without doing the fermentation and drying process. Thus, the price they were getting from it was really low. Smalls farmers could not sell their cocoa beans to other organizations because they were far away, Don Cacao is located in the farm itself.

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Trust & Commitment: The Real Fair Trade

ü  We collect our beans 6 times a month what give the farmers the chance to harvest when

their production when it is ready that way they have the money when they need it and we take care of the quality of the beans

ü  We pick the cocoa beans directly from the farms so that the farmers don’t need to spend time and money taking it to the fermentation center, this also give us the chance to control the quality better

ü  We pay in advance to some local farmers when they need it, the amount depends in their level of production and their commitment to the quality of their beans.

ü  We donate 10% of the profits to the local school so that children can have a better education and can have a better quality of life in the future

ü  We provide technical assitance so that we the farmers can icrease their production and get more money out of their lands

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High quality Cocoa beans

ü  We have standardized out procedures so that we have the same quality every time

ü  Altough we do not have the organic ceritification, we follow the same principals because we plan to get the certification in the future

ü  We supervise the harvesting process and control the collecting, fermentation and drying process

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Our product: Dry fermented Cocoa beans

u  Fermantion rate >70% u  Humidity <7% u  Weight >0.95gr u Porcelana (white) > 30%

We collect from 35 farmers throughout the whole year. produce around 10-15 thousand kilos from – December to June & 7- 9 thousand kilos from – June to November

Price $ 3.50 (USD) per Kilogram - Exworks -

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Thank You

We are looking forward to hear from you really soon and serve you so we can both enhace people’s lives trought our delicious products!

Our farmers want to thank you as well

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Links

Location of Solumbre in google maps: http://www.doncacao.pe/#!ourcocabeans/c1mz5

Our farmers thank you: http://www.youtube.com/watch?v=FkCDhZ8K7gc

Video of one of our reunion http://www.youtube.com/watch?v=k1Kq2ahPcCE&feature=youtu.be

New York Times article http://www.nytimes.com/2011/01/12/dining/12chocolate.html?_r=1&

Reuters article http://www.reuters.com/article/2010/07/09/us-cocoa-peru-idUSTRE66863120100709

International Chocolate Awards http://www.internationalchocolateawards.com/2012/10/world-final-2012-winners/