INTRODUCTION

Founded in 1960 by Tom Monagan Entered India in 1996 with its first

outlet in Delhi in the name of Dominos India pvt ltd

However was changed to "Jubilant Food Works Ltd" in 2009

70% of its revenue is from the free home delivery service and 30% from over the counter sales

AIM TO....Be the best pizza delivery company in the world

To have customers for life by delivering the perfect service

PRODUCTS Pizza

Garlic bread & stuffed garlic bread

Wraps and rolls (veg/non-veg)

Pasta (veg/non- veg)

Chicken wings

Variety of cheesy dips

Beverages and desserts

MARKET RESEARCH

45%

8%7%

19%

21%

Sales

Pizza PastaStuffed garlic bread Wrap and rollsBeverages and desserts

MARKET RESEARCH Pizzas are doing good but the

customers need more variety in terms of it.

The stuffed garlic bread and the pasta are not being much preferred by the customers

Observation

1. Stuffed garlic bread – jalapenos and corn

stuffing which is giving a bland taste

2. With pasta giving a little undercooked

taste

3. Pizzas have limited varieties and for

choice pay extra

B C G MODEL

Pizza

Pasta, stuffed garlic bread

Nutty choco lava cake

SEGMENTATION , TARGETING & POSITIONING GEOGRAPHIC :-urban and sub-urban

DEMOGRAPHIC :- Age, Family and

Income

BEHAVIOURAL :- Any occasion

Target :- all the age group (kids, youth

and adults)

People who prefer to have snacker at

times.

Positioning

Taste and uniqueness

All day meal

Whenever they think of having pizza

first thought should be dominos

Cheesy lasagne baskets

Flat pasta sheets, cheese, semi spicy filling having an Italian touch

Available in both Veg & non-veg

PRODUCT

Panzarotti 1. It is covered with soft salted bread which is

stuffed with (basic:-cheese, paprika, capsicum)filling and baked

2. Option of veg/non-veg (spicy paneer & chicken)

3. Side snacker that gives you full feeling when you don’t to have much.

Customize your pizza.. Choose the base of your bread Choose the toppings you wish to have (new

toppings intoduced) Applicable for the value meal also Price plays an important part

PLACE Currently having 576 outlets in 123 cities

Stores are centrally located making it convenient

for both the customers to walk in and deliverers to

do their job

Distribution channels are followed through

takeaways, telephone ordering and online ordering

To maintain the quality the food item is carried in a

heat wave bag

SUPPLY CHAIN

WHEAT

DOUGH

WA

REHOUSE

REFRIGERATED TRUCK

RETAIL OUTLET

PRICE For customized pizza no extra charges

would be charged it will be same as per the

pizza treat and special criteria.

Panzarotti: veg :-Rs 65

non-veg:- Rs75

Cheesy lasagne baskets: veg:-Rs95

non veg:-Rs105

PROMOTION New schemes at every intervals

Introduce pizza festival

Online: website will have separate

section “watch out” which has all new

updates

Hoardings and news paper

CONSUMER BEHAVIOURObject of purchase :- pizzas and snackers

Objective of purchase :- uniqueness and

taste

Organisation of purchase:-youth, family,

children

Occasion of purchase :birthdays, parties,

family time

Outlet of purchase :- malls, centrally

located retail outlets

Ab khushiyon mai no compromise

Thank you

QUESTIONS ASKED Do you like dominos pizza? What do you prefer more pizza or the

snacker? Do you like all the snackers? Which snacker you don't prefer or feel

has no value for money? Does your pizza give you value for

money? If we came up with new product in the

sncker segment would you try?

Himani Chowhan 13031 Hetanshi Desai13030 Palak Aggrwal-13047 Isha Aggrawal-13033 Anubhav Lal 130007 Sayalee Deore 13061