HISTORY

Founded in 1960 by Tom Monaghan. Second-largest Pizza chain in the United States. about 8,500 corporate and franchised stores in 55 countries. Domino's Pizza outlet in India opened in 1996. Close to 274 outlets in 55 cities of India. 70 percent of its revenue comes from home delivery service & around 30 percent is over-the-counter sales.

MARKET STRATEGIS

• 3.1Vision

•

• Dominos Pizza vision is to be exceptional people on a mission to be the best pizza delivery company in the world.

• ,3Objectives

• Introduce value add meal concept

• Have a toll free number to call on deliveries

• GOAL • Customer for life• Increse no customer

Branded Pizza Market Share

MAJOR PLAYERS

STRATEGIC ANALYSIS (DSTP)

DIFFERENTIATION

SEGMENTATION

TARGETING

POSITIONING

• Geographic • Region – dominos outlets in different countries is a

way of segmenting their market• according to region and finding out potential markets.• City – they also segment the cities as class i, class ii,

metros, small towns.• Demographic• age – under 13years, 13 to 21 years21 to 35 years, 35

to 50 years, 50+ years.• family income – lower middle class, middle class,

upper middle class, high class

SEGMENTATION

TARGETING• Dominos pizzashave target the families who like to go out for dinner once in a

week.

• They also target teenagers of school.

• Spending habits of college freshmen also indicates a high percentage of money being spent on non-essential items.

• Pizza Hut has made delivery services for those customers who like to have pizzas in their home with their families or friends.

POSITIONING

• Uniqueness & Taste.• VarietiesPSISS

T.S.G

MARKETING TACTICS (4P’s)

PRODUCT

Pizzas Pastas Breadsticks Cheese Dips Beverages Chocolava

PRICE

PLACE

• Dominos has distubeted in 4 part

• WESTEN REGION SOUTN REGION

• NORTH REGION ESTERN REGION

PROMOTION

• Customers can order their pizzas

• by calling a single countrywide Happiness Hotline 1800-111-123. In fact,

• Delivering in 30 minutes

• GIFT COUPEN

• Advertising

Tv Ads.Newspaper

Hungry Kya?’,

Khushiyon ki Home Deliver

• SALE PROMATION

• Bogo

• Corprate discount

• PERSONAL SELLING

• Door hangiing

SWOT

GOAL

• L….Listen• E….Empathize• A…Apologize• D…Do what the customer need• S…Stand by your promise

CUSTOMER FOR LIFE

DOMINOS SUPPLY CHAIN1. Procurement of raw materials

Raw materials like wheat, baby corn, tomatoes and spices are got, out of which wheat was bought in from jalandhar and then sent to the commissaries in refrigerated trucks.

4 commissaries (Regional Centralized Facilities)

1. Delhi 2.Bangalore3.Kolkata 4.Mumbai

SUPPLY CHAIN DIAGRAM

WHEAT

REFRIGERATED TRUCK

WAREHOUSE

DOUGH

RETAIL OUTLET

Implementation Plans

Introduce new options to menu.

Create more outlets and locations.•  • Advertising through newspaper, television and

internet of the new options•  • Create new helpline for customers to order the

food.

questions

Thank You