NATIONAL PERFORMANCE NETWORKpresents:

Doin’ It On the Road

An Artist’s Guide to Touring and Community Engagement

Introductions

• Who we are:A network of 62 performing arts organizations called Partners representing 43 cities and 28 states throughout the United States

Visual Artists Network (VAN) – 15 VAN Partners

• What we do:Support the creation and touring of performing and visual arts across the United States in a context of community engagement

National Performance Network

Why tour?

• Broaden audience base

• Connect to like-minded communities

• Extend the life of the work

• Confirmed income

• See the country, meet new people

What they are looking for:How presenters identify work they are

interested in booking

Kinds of Presenters•Colleges and Universities•Multi-Disciplinary Arts Centers•Community Centers•Festivals•Municipal Performing Arts Centers•Producing Dance/Theater Companies (other artists)•Booking/Touring Houses•Arts Councils•And many more…

How do Presenters find artists to present?

Learning about artists and their work

• Seeing work live

• Booking conferences

• Packets and media

• Rosters

• Web

Different approaches to presenting

• Peer presentation

• Partnering with diverse organizations

• Box Office Splits

• Festivals

• International Opportunities

• Touring Support Structures

• Creative Exchanges

Touring support structures• Association of Performing Arts Presenters• National Performance Network• South Arts • New England Presenters• Mid Atlantic Arts Federation• Mid-America Arts Alliance• Western Arts Alliance• Arts Midwest• Alternate ROOTS• National Dance Project• National Theater Pilot

After you get booked: Tools for touring

Tools for touring• Presenter Responsibilities• Artist Responsibilities• Pricing your work• Mutual understanding of presenter’s and artist’s

financial realities• Subsidies and financial resources • Sample contract• Insurance

Pricing your work:Sample artist budget

ARTIST FEES, 1-WEEK 5 Artists, 1 Tech• Salaries for artists/tech 6 x $700 $4,200• Fringe benefit for artists/tech 6 x $140 $840• Transportation 6 x $350 $2,100• Lodging 6 x 7 nights x $75/night $3,150• Per diem 6 x 7 days x $40/day $1,680• Administrative Allowance $1,500• Artistic Director's Contingency $300

TOTAL FEE $13,770

Presenter expenses and revenues:Sample presenter budget

• EXPENSESFacility Costs

Rental $2,000 Insurance $100 Personnel

• Front of House

$600• Backstage

$1,200• Booth

$1,500• Presenter (admin/misc.)

$1,000Box Office $2,000Hospitality $500Marketing

Advertising $5,000 Direct Mail $1,000 Web $100 Program/playbill $1,000

Equipment Rental $1,000Artist Contract $13,770

• TOTAL EXPENSES $30,770

• REVENUESBox Office (400 seats @ $15.00 x 2 nights) $12,000Ad Sales $1,000Contributions and Grants $17,770

• TOTAL REVENUES $30,770

Tools for touring

• Subsidies and resources

• Sample contract

• Insurance

On the road:Connecting with community

• Contextualization of your work for an audience

• What are your intentions, and to whom does your work speak?

• Deepening the experience: Community engagement activities

Other opportunities

• Commissioning

• Long-term residencies

• Artistic collaborations

Questions / Answers