Does your startup need a US presence?
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[email protected] IteratingFun.com @simonhk
Simon Newstead@simonhk
Global game startups:Do you need a US
presence?
[email protected] IteratingFun.com @simonhk
Millions downloads in USA
Developed in HK
Biz dev in USA & HK
[email protected] IteratingFun.com @simonhk
Benefits of a US presence?
Publisher
Development
Game designAppstore marketing
PR
Funding
Monetization
Live Ops
Studio
Large benefit
Moderate benefit
No benefit
Key
[email protected] IteratingFun.com @simonhk
Close to partners
[email protected] IteratingFun.com @simonhk
Close to your market
[email protected] IteratingFun.com @simonhk
Development in Asia
[email protected] IteratingFun.com @simonhk
Some tipsAccelerators
•500 Startups, YC, Yetizen, Game Dojo etc
Networking•Conferences, Meetup.com, SV list, vendor events
Co-working spaces•Parisoma, YIL, Rocketspace, Hatchery, PlugnPlay etc
Living space•Startup Dorm, Factory 0, Airbnb etc
Company formation, accounting, immigration etc•Ping me…
[email protected] IteratingFun.com @simonhk
Risks
• Visa situation•Varying level of difficulty
• Team collaboration can be hard (or worse)• Social / love / family life
•Prepare for sacrifices!• Can get expensive
[email protected] IteratingFun.com @simonhk
Final note – US startups
• Can work in reverse•Overseas can be a great way to bootstrap
•Relocate HQ back when ready
•Example – 6Waves
[email protected] IteratingFun.com @simonhk
Thanks!
[email protected]@simonhk
Blog: IteratingFun.com