Tools and Tips to Boost Hostel Online Presence [Applying Startup Thinking to Hostel Online...

32
Tools and Tips to Boost Hostel Online Presence HostelSkills, Belgrade, 29.03 – 31.03

Transcript of Tools and Tips to Boost Hostel Online Presence [Applying Startup Thinking to Hostel Online...

Page 1: Tools and Tips  to Boost Hostel Online Presence [Applying Startup Thinking to Hostel Online Strategy]

Tools and Tips to Boost Hostel Online Presence

HostelSkills, Belgrade, 29.03 – 31.03

Page 2: Tools and Tips  to Boost Hostel Online Presence [Applying Startup Thinking to Hostel Online Strategy]

Dombrovsky:

Marketing manager

Turned to internet marketing consultant

Turned to travel startup founder

Turned to online travel consultant

Page 3: Tools and Tips  to Boost Hostel Online Presence [Applying Startup Thinking to Hostel Online Strategy]

I startups

Page 4: Tools and Tips  to Boost Hostel Online Presence [Applying Startup Thinking to Hostel Online Strategy]

Today we’re going to talk about…

• Lean Startup Approach

• Growth Hacking and Viral Marketing

• Sharing Economy

• Understanding Mobile Channel

• Personalization

• Online Reviews

Page 5: Tools and Tips  to Boost Hostel Online Presence [Applying Startup Thinking to Hostel Online Strategy]

Lean Startup

Page 6: Tools and Tips  to Boost Hostel Online Presence [Applying Startup Thinking to Hostel Online Strategy]

Few Key Definitions

•Minimum Viable Product

•Actionable Metrics

•Pivot

•Build – Measure – Learn

Page 7: Tools and Tips  to Boost Hostel Online Presence [Applying Startup Thinking to Hostel Online Strategy]

Any decision might be validated by saying: “Hey, it’s MVP”!

Minimum Viable Product (MVP) - version of a new product

which allows a team to collect the maximum amount of validated learning about customers with the least effort.

Page 8: Tools and Tips  to Boost Hostel Online Presence [Applying Startup Thinking to Hostel Online Strategy]

Minimum Viable Product – Understand Your Core Features

Page 9: Tools and Tips  to Boost Hostel Online Presence [Applying Startup Thinking to Hostel Online Strategy]

Actionable Metrics

Page 10: Tools and Tips  to Boost Hostel Online Presence [Applying Startup Thinking to Hostel Online Strategy]

You’re doing business, so measure money.

ROI – Return of InvestmentLTV – Customer Lifetime Value CAC – Customer Acquisition Cost

ROI = CAC - LTV

Page 11: Tools and Tips  to Boost Hostel Online Presence [Applying Startup Thinking to Hostel Online Strategy]

Pivot - structured course correction designed to test a new

fundamental hypothesis about the product, strategy, and engine of growth.

Page 12: Tools and Tips  to Boost Hostel Online Presence [Applying Startup Thinking to Hostel Online Strategy]
Page 13: Tools and Tips  to Boost Hostel Online Presence [Applying Startup Thinking to Hostel Online Strategy]

Growth Hacking

• Understanding viral marketing

• Analyzing funnel

• Testing hypotheses

Page 14: Tools and Tips  to Boost Hostel Online Presence [Applying Startup Thinking to Hostel Online Strategy]

Viral Loop

Client sees your project

Tests it

Decides whether it’s

worth to invite friends

Creates and sends invitation

(or shares via social networks)

Friend receives invitation

Friend decides to test your

product

Page 15: Tools and Tips  to Boost Hostel Online Presence [Applying Startup Thinking to Hostel Online Strategy]

Uber Viral Loop

Page 16: Tools and Tips  to Boost Hostel Online Presence [Applying Startup Thinking to Hostel Online Strategy]

Key objectives

•“Seamless” Sharing

•Clear motivation

•Shortening viral loop time

Page 17: Tools and Tips  to Boost Hostel Online Presence [Applying Startup Thinking to Hostel Online Strategy]

Case: Airbnb Referrals

Page 18: Tools and Tips  to Boost Hostel Online Presence [Applying Startup Thinking to Hostel Online Strategy]

Changing the concept – «Give your friend $25»

Page 19: Tools and Tips  to Boost Hostel Online Presence [Applying Startup Thinking to Hostel Online Strategy]

Built analytics

Page 20: Tools and Tips  to Boost Hostel Online Presence [Applying Startup Thinking to Hostel Online Strategy]

Personalized

Page 21: Tools and Tips  to Boost Hostel Online Presence [Applying Startup Thinking to Hostel Online Strategy]

Tested and made it look better

Page 22: Tools and Tips  to Boost Hostel Online Presence [Applying Startup Thinking to Hostel Online Strategy]

Funnel optimization

Website.com

Emails & widgets

Campaigns, Contests

Biz DevAds, Lead Gen, Subscriptions, etc

Homepage / Landing Page

Product Features

1. ACQUISITION

SEOSEM

Apps & Widgets

Affiliates

Email

PR Biz Dev

Campaigns, Contests

Direct, Tel, TV

Social Networks

Blogs

Domains

Emails & Alerts

Blogs, Content

System Events & Time-based Features

Source: http://www.slideshare.net/dmc500hats/startup-metrics-for-pirates-long-version

Page 23: Tools and Tips  to Boost Hostel Online Presence [Applying Startup Thinking to Hostel Online Strategy]

A/B Testing

http://services.google.com/websiteoptimizer

Page 24: Tools and Tips  to Boost Hostel Online Presence [Applying Startup Thinking to Hostel Online Strategy]

Sharing economy

• Communities• Trust• Shared Value

Page 25: Tools and Tips  to Boost Hostel Online Presence [Applying Startup Thinking to Hostel Online Strategy]

Going Mobile

Page 26: Tools and Tips  to Boost Hostel Online Presence [Applying Startup Thinking to Hostel Online Strategy]

Be with your guest from booking to travel experience

Page 27: Tools and Tips  to Boost Hostel Online Presence [Applying Startup Thinking to Hostel Online Strategy]

Personalization

Simple solution: personalize based on traffic source, parameters and behavior

http://www.evergage.com/solutions/travel-hospitality/

Page 28: Tools and Tips  to Boost Hostel Online Presence [Applying Startup Thinking to Hostel Online Strategy]

More complex solution: build guest profiles and understand their preferences

Personalization

https://www.revinate.com

Page 29: Tools and Tips  to Boost Hostel Online Presence [Applying Startup Thinking to Hostel Online Strategy]

What you need to do with online reviews

• Minimize the damage negative comments can do to your hotel’s reputation

• Recover service with unhappy guests

• Discover brand enthusiasts and turn them into promoters

• Learn more about your guests, so you can optimize your service and communications

Page 30: Tools and Tips  to Boost Hostel Online Presence [Applying Startup Thinking to Hostel Online Strategy]

https://www.revinate.com

Page 31: Tools and Tips  to Boost Hostel Online Presence [Applying Startup Thinking to Hostel Online Strategy]

This could be usefulGeneratl Travel Tech Info:

http://tnooz.com

http://skift.com

http://travolution.co.uk

Growth Hacking and Viral Marketing: http://www.slideshare.net/mattangriffel/growth-hackinghttp://www.slideshare.net/DavidSkok/the-science-behind-viral-marketinghttps://growthhackers.com/growth-studies/http://www.ignitesocialmedia.com/social-media-examples/viral-marketing-examples/

Page 32: Tools and Tips  to Boost Hostel Online Presence [Applying Startup Thinking to Hostel Online Strategy]

Thank you for being awesome!

Contact at [email protected]

Need some help with understanding of travel tech opportunities?