Does Your Social Media Measure Up - Yenni Vance
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Transcript of Does Your Social Media Measure Up - Yenni Vance
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Does Your Social Media Measure Up?@TechnologyBOOM
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#YUMMY
#DELICIOUS
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AWWW puppy
love!
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This is a #socialeconomy and we are its exchange, Our actions or inactions
are our currency.
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Right now, there are more people on Facebookthan there were on the planet two hundred years ago.
By the end of 2015, there will be more mobile
devices on Earth than
people.
Occupy Movement…
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Generation C: The Connected Customer
The Generation C is not a demographic.
It’s everyone connected to your brand 24/7
Customers and MarketersPEOPLE TO PEOPLE
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Generation C: The Connected Customer
Armed with new methods of gathering
information and interacting with
retailers, consumers are becoming increasingly
informed, empowered and demanding.
Brands are now people and
People are now brands.
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“Your Brand is What PeopleSay About You When You’reNot in the Room”
Jeff Bezos
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5 Critical Steps to Become a Connected Marketer
And Create Successful Digital Campaigns
1- Collect2- Analyze3- Decide4- Deliver5- Manage
= Successful Digital Campaign= + ROI
Without Strategy, There is no ROIWithout Strategy, There is no ROI
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I want to ______________ somethinginspire
learn
transform
sale
change
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How toMaximize Your Campaignsand Marketing Results?
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INTEGRATION
From STRANGERS to CUSTOMERS to FANS
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The Recipe for Becoming a Connected Marketer
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ROR (Return on Relationships)
If you want to continue to reach your market in this social media age, the marketing focus needs to be on building relationships, and metrics need to expand beyond ROI (Return on Investment) to include ROR: Return on Relationship.Listen
Make it be about THEM
Ask “How Can I Serve YOU?”
Aim for Ongoing Engagement
Know the People in Your Audience
http://www.tedrubin.com/return-on-relationship-the-new-measure-of-success/
Personal
ization!
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“People will forget what you said, people will forget what you did, but
people will never forget how youmade them feel.”
Maya Angelou
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You are more than a strategist….. You are a conductor who willorchestrate change.
If you can STOP, LISTEN. LEARN and ENGAGEnot only you will see and increase on ROI (return on Investment) but also aROR (Return on Relationships) which means a new generation of fans and advocates.