DOCTORS THAT DO | CAMPAIGN TOOLKIT

5 WAYS TO MAKE A DIFFERENCEWith the launch of the Doctors That DO campaign in Arizona this fall, the osteopathic profession will gain more visibility than ever, making appearances on billboards, transit stations, and other strategic locations both in print and online media. This affords a unique opportunity for members of the osteopathic community to engage with colleagues, friends, and patients about osteopathic medicine. Here are 5 simple ways you can make a difference.

1. Talk about it.

Research shows word-of-mouth marketing is one of the most powerful promotional tools we have, with 92% of people trusting recommendations made by friends and family more than all other forms of marketing. This reveals the immense influence each of you wields just by opening your mouth to advocate for the profession daily. If half of all D.O.s and osteopathic medical students took a few minutes weekly to talk about it, we can personally tell our story to 2.5 million people in just one year! Feel free to reference the following key phrases, which tested positively with consumers and are being used in the campaign:

There are two types of fully-licensed physicians in the United States – M.D.s and D.O.s. Our training and education are very similar and equally rigorous, but D.O.s come at the

practice of medicine from a different philosophy. We tend to partner with our patients to help them get healthy and stay well. We take a whole person approach to treating our patients. Our focus is on wellness and prevention. We consider the mind, body and spirit, not just the symptoms. D.O.s are taught to see the person inside the patient. We take care of people, not problems.

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2. Use a Doctors That DO banner ad in your signature.

Beyond engaging in conversations, using a banner ad in your e-mail signature is an easy and effective way to raise awareness about the campaign. Just right click on any of the images below and copy for your use. Here are a few image options along with a sample e-mail signature to get you started:

Sample E-mail Signature:

John Doe, D.O.ORGANIZATIONAddressCity, State ZIPPhone: (XXX) XXX-XXXX

Learn more at DoctorsThatDO.org

Other possible images:

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3. Distribute educational brochures at your office. Brochures are an easy way to educate patients and raise public awareness of the profession. If you are interested in distributing brochures about osteopathic medicine, visit the American Osteopathic Association’s online store at www.osteopathic.org/store to order the desired amount. There, you’ll find the campaign brochure along with a variety of other campaign-related memorabilia, including posters and other merchandise.

4. Share video ads from the campaign.Videos are an increasingly powerful mode of communication in this visual age, serving as a clear and engaging mode of communication. The following series of videos were created to illustrate the campaign’s scope and messaging. These can be easily downloaded from Vimeo and shared with your audiences. You are welcome and encouraged to share the following videos on your website, in your office, and on social media.

The DO Difference: https://vimeo.com/144135595 Caring for the Whole Person: https://vimeo.com/144125003 Treating Pain: https://vimeo.com/144135193 Focus on Prevention: https://vimeo.com/144134276

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5. Advocate & educate on social media. You can also demonstrate your D.O. pride on your social media accounts by liking and sharing articles, infographics, videos, and testimonials about osteopathic medicine! Each of us has an online community of friends and family who would greatly benefit from understanding what you do. For a steady stream of high-quality content, follow one of the social media accounts below and like and share as you see fit!

Doctors That DOo Facebook: www.facebook.com/DoctorsThatDO

AOMAo Facebook: https://www.facebook.com/azosteo o Twitter: https://twitter.com/az_osteo

AOAo Facebook: https://www.facebook.com/osteopathicphysicians o Twitter: https://twitter.com/AOAforDOs

Sample Facebook Posts for Patients

D.O.s believe there’s more to good health than the absence of pain or disease. Experience the D.O. Difference. Learn more about #DoctorsThatDO www.DoctorsThatDO.org

Collaboration with your doctor can inspire a new approach to your wellness plan. Find resources to make a change at www.DoctorsThatDO.org #DoctorsThatDO

D.O.s practice a whole-person approach to medicine, focused on looking beyond your symptoms to understand how lifestyle and environmental factors impact your wellbeing. Learn more about your partner in health, #DoctorsThatDO www.DoctorsThatDO.org

It makes a difference when your physician is trained to truly listen. To pay more attention to you than your chart. To look beyond the symptoms and take the time to get to know you as a whole person. Find a D.O. in your area: http://DoctorsThatDO.org/difference

A chart doesn’t empathize. D.O.s do. Find out how a Doctor of Osteopathic Medicine partners with patients to help them get healthy and stay well. http://DoctorsThatDO.org/philosophy

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Sample Tweets for Patients

If your doctor doesn’t listen to you, find one that does www.DoctorsThatDO.org #DoctorsThatDO @AOAforDOs

A primary-care doctor should be your partner in overall health www.DoctorsThatDO.org. RT if you agree. #DoctorsThatDO @AOAforDOs

It makes a difference when your doctor looks beyond the symptoms and takes the time to get to know you as a whole person. #DoctorsThatDO

Banner Ads:

Posters – download or can be ordered at www.osteopathic.org/store

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http://www.osteopathic.org/inside-aoa/about/Documents/justine-ad-web.pdf

http://www.osteopathic.org/inside-aoa/about/Documents/Chen.pdf

http://www.osteopathic.org/inside-aoa/about/Documents/chandler-ad-web.pdf

http://www.osteopathic.org/inside-aoa/about/Documents/Finley.pdf