Doctor Kracker- Culinary Crisps Product Type: Grocery Unit Cost to WFM: $ Suggested Retail Price: $4.99 Gross Margin: % Promotional Support Program: 30% MCB in Oct & Dec/2014, 25% MCB in July/2014 Demo Support Program: Available Exclusivity: None Channel Strategy of Item: Natural, Conventional Manufacturer Launch Date: Oct 2012

4g Protein, 2g Fiber & 17g Whole Grains per serving Re-Sealable Bag, Versatile for Merchandising, Fully Bi-lingual,

Whole Grain Logo Features Organically Grown Whole Grains and Whole Seeds as

well as an abundance of Plant-Based Protein, Heart Healthy Fiber and Essential Micronutrients

Contain No Hydrogenated Shortening and No Transfats Ingredients (Asiago Cheese): FILTERED WATER, ORGANIC WHOLE WHEAT FLOUR, DURUM FLOUR, ASIAGO CHEESE,ORGANIC OATS, TOMATO PASTE, ORGANIC FLAXSEEDS, CANOLA OIL, SUGAR, SEA SALT, YEAST, BASIL, ROSEMARY

Doctor Kracker co/ New Age Marketing and Brand Management Inc. James van Bolhuis P. 647.527.2777 E. James@newagemarketing.ca

.

ASIAGO CHEESE CRISP 895538004510APPLE OAT CRUNCH 895538004688GARLIC PARMESAN 895538004756

Blue Diamond Artisan Nut Thins Product Type : Grocery Unit Cost to WFM: $ Suggested Retail Price: $4.69 Gross Margin: % Promotional Support Program: 15%-20% 4 x per year, plus ads Demo Support Program : 2 x demos x 4 stores Exclusivity : None Channel Strategy of Item: All Manufacturer Launch Date: May 2014

Crispy baked cracker Certified gluten free Made with brown rice, almonds and seeds

Ingredients Flax: Brown rice flour, almonds, potato starch, brown rice,

flax seeds, sea salt, safflower oil, natural almond flavor, natural butter flavor

Chia: Brown rice flour, almonds, brown rice, potato starch, chia seeds, sea salt, safflower oil, natural almond flavor, natural butter flavor

Multi Seed: Brown rice flour, almonds, brown rice, potato starch, whole grain sorghum flour, sesame seeds, millet, flax seeds, sea salt, quinoa seeds, safflower oil, black sesame seeds, amaranth seeds, natural almond flavor, natural butter flavor

Blue Diamond c/o Marsham International

Annie’s Extra Cheesy Cheddar Bunnies Product Type: Grocery Unit Cost to WFM: $ Suggested Retail Price: $4.99 Gross Margin: % Promotional Support Program: In conjunction with existing Cheddar Bunnies skus Demo Support Program: Available for all 4 stores, 2x per year Exclusivity: None Channel Strategy of Item: Natural Manufacturer Launch Date: March 2013

Baked with organic wheat flour and real aged cheddar 8g of whole grains per serving 0g trans fat, no hydrogenated oilsIngredients:ORGANIC WHEAT FLOUR, EXPELLER-PRESSED SUNFLOWER OIL, ORGANIC WHOLE GRAIN WHEAT FLOUR, ORGANIC VALLEY ® ORGANIC CHEDDAR CHEESE (ORGANIC PASTEURIZED MILK, CHEESE CULTURE, SALT, NON-ANIMAL ENZYMES), SALT, YEAST EXTRACT, ORGANIC WHEY, YEAST, COLOR (ORGANIC ANNATTO, PAPRIKA EXTRACT), NATURAL CHEESE FLAVOR, ONION POWDER, PAPRIKA, ORGANIC GARLIC POWDER, LACTIC ACID, CITRIC ACID, SODIUM PHOSPHATE, GROUND CELERY SEED

Tanja Fraser, UNFI Canada (416-319-2242)

0 13562 04231 9

Earth Island – Dressings Product Type: Dairy Unit Cost to WFM: $ Suggested Retail Price: $4.99, $5.99 for Blue Cheese Gross Margin: % Promotional Support Program: 15% 3 x per year (targeting summer salad months) Demo Support Program: TBA Channel Strategy of Item: Natural & Conventional Available: Now

No Preservatives All Natural Heart-healthy; cholesterol-free & zero trans-fat Non-GMO Project Verified Gluten Free , Vegan & Vegetarian Ingredients (Low Fat Ranch):

Fresh Organic Buttermilk*, Filtered Water, Organic Sour Cream* (Organic Pasteurized Nonfat Milk*, Pasteurized Cream*, Acidophilus and Bifidus Cultures, Microbial Enzyme), White Wine Vinegar, Vegenaise® (Expeller-Pressed Canola Oil, Filtered Water, Brown Rice Syrup, Apple Cider Vinegar, Soy Protein, Sea Salt, Mustard Flour, Lemon Juice Concentrate), Tapioca Maltodextrin, Buttermilk Solids, Whey, Salt, Brown Rice Syrup, Cheddar Cheese (Milk, Culture, Salt, Vegetable Enzyme), Xanthan Gum, Onion, Garlic, Spices, Citric Acid. Contains less than 0.5% of High-Oleic Sunflower Oil and Carnauba Wax as defoaming agents. Contans: Milk, Soy

NuStart Marketing Ltd. Curtis Budnarchuk 778.861.5834 curtis@nustartmarketing.com

Lowfat Ranch

Spicy Southwestern Ranch

Blue Cheese

Organic Creamy Caesar

Vegan Honey Mustard

Organic Balsamic Vinaigrette

Vegenaise – Soy Free & Reduced Fat Product Type: Dairy Unit Cost to WFM: $ Suggested Retail Price: $5.99(reduced fat)/$6.99(soy free) Gross Margin: % Promotional Support Program: In conjunction with existing skus Demo Support Program: TBA Channel Strategy of Item: Natural & Conventional Available: Now

Vegan & Gluten-free An egg-free alternative to mayo Cholesterol-free & zero trans-fat Non-GMO Project Verified Ingredients (Reduced Fat): Filtered Water, Expeller-Pressed High-Oleic Safflower Oil,

Tapioca Starch, Olive Oil, Apple Cider Vinegar, Organic Soy Beans*, Agave Syrup, Sea Salt, Cold-Pressed Flaxseed Oil, Lemon Juice Concentrate, Mustard Flour, Gum Arabic, Guar Gum, Xanthan Gum. Contains: Soy

* Certified Organic.

NuStart Marketing Ltd. Curtis Budnarchuk 778.861.5834 curtis@nustartmarketing.com

REDUCED FAT 049568240169SOY FREE 049568260167

Simply Natural – BBQ Sauce Product Type : Grocery Unit Cost to WFM: SRP: $3.99 Gross Margin: % Promotional Support Program: 15% 4 times per year Demo Support Program : Demo once per store in

Summer Exclusivity : None Channel Strategy of Item: All Manufacturer Launch Date: February 2014

Organic, Preservative Free, & Gluten Free BBQ Sauces Available in 3 flavors 303ml Glass Bottle Ingredients:SMOKY: ORGANIC TOMATO PUREE (FILTERED WATER, ORGANIC TOMATO PASTE), ORGANIC SUGAR, ORGANIC HONEY, ORGANIC WHITE VINEGAR, SALT, ORGANIC SMOKE FLAVOUR, ORGANIC SOYBEAN OIL, ORGANIC GARLIC POWDER, ORGANIC GROUND MUSTARD SEED, ORGANIC ONION POWDER, CONCENTRATED ORGANIC TAMARIND, ORGANIC BLACK PEPPER, ORGANIC GINGER, ORGANIC CAYENNE PEPPERS, XANTHAN GUM.

TWA Inc. Lainie Kennedy lkennedy@tonywatersagencies.ca 905.536.2351

Honey Tangy Smoky

Organicville Dressings – Line Extension Product Type: Grocery Unit Cost to WFM: $ Suggested Retail Price: Line priced Gross Margin % Promotional Support Program: 15% ISF in July Demo Support Program: TBD Exclusivity: None Channel Strategy of Item: Conventional & Natural

A classic traditional taste with healthy twist Certified organic Gluten free Dairy free & vegan Sweetened with agave Ingredients (Coleslaw):FILTERED WATER, ORGANIC NON DAIRY MAYONNAISE ALTERNATIVE (ORGANIC EXPELLER PRESSED SOYBEAN OIL, FILTERED WATER, ORGANIC BROWN RICE SYRUP, ORGANIC APPLE CIDER VINEGAR, ORGANIC SOY PROTEIN, SEA SALT, ORGANIC MUSTARD, ORGANIC LEMON JUICE CONCENTRATE), ORGANIC AGAVE NECTAR, ORGANIC WHITE VINEGAR, ORGANIC SOYBEAN OIL, SALT, ORGANIC GARLIC POWDER, ORGANIC ONION POWDER, ORGANIC CELERY SEED, ORGANIC ROSEMARY EXTRACT, XANTHAN GUM (A NATURAL THICKENER).

Tanja Fraser, UNFI Canada (416-319-2242)

1000 ISLANDS DRSSNG 896859000588COLESLAW DRESSING 896859000694

Xyla BBQ Sauce Product Type: Grocery Unit Cost to WFM: $ Suggested Retail Price: $5.69-$5.99 Gross Margin % Promotional Support Program: 2014 TBA Demo Support Program: TBD Exclusivity: None Channel Strategy of Item: Conventional & Natural

No sugar & no artificial sweeteners 100% Xylitol sweetened, Safe for diabetics Gluten Free & Corn Free No MSG, low in sodium Fat Free & Cholesterol Free Available in 5 flavors Ingredients (Original):Water, Xylitol, Tomato Paste, Distilled Vinegar, Modified Tapioca Starch, Salt, Spices, Soybean Oil, Hydrolyzed Vegetable Protein, Citric Acid, Onion, Garlic, Paprika, Liquid Smoke, Natural Flavorings

Tanja Fraser, UNFI Canada (416-319-2242)

BUFFALO WING SAUCE 975002000061SESAME TERIYAKI SAUCE 975002000023KETCHUP 975002000030ORIGINAL BBQ SAUCE 975002000054CHIPOTLE BBQ SAUCE 975002000047

Ginger People - Ginger Juice Product Type: Grocery Unit Cost to WFM: $ Suggested Retail Price: $4.99 Gross Margin: % Promotional Support Program: 15% MCB in June & Nov Demo Support Program: Available Exclusivity: None Channel Strategy of Item: Natural & Conventional

All natural & gluten-free Time-saving alternative to fresh or ground ginger Just splash it on salads, over fish and in tea Excellent in stir fry, marinades, fruit juice & soups Ingredients: Organic Ginger, citric acid

Tanja Fraser, UNFI Canada (416-319-2242)

734027901605

The Wizard’s Gluten Free Worcestershire Sauce Product Type: Grocery Unit Cost to WFM: $ Suggested Retail Price: $7.99 Gross Margin: % Promotional Support Program: TBA Demo Support Program: N/A Exclusivity: None Channel Strategy of Item: Natural

Gluten Free Organic Vegan Ingredients: Organic Apple Cider Vinegar, Filtered Well Water, Organic Molasses, Organic Wheat-Free Tamari (Water, Organic Soybeans, Salt), Organic Dehydrated Cane Juice, Salt, Organic Lemon Juice Concentrate, Organic Ginger Puree, Organic Tamarind, Organic Cayenne Puree, Organic Garlic Powder, Xanthan Gum, Organic Shiitake Mushrooms, Organic Allspice, Organic Cloves, Organic Orange Extract, Organic Lemon Extract, Natural Onion Flavor (Onion Oil), Natural Smoke Flavor

Tanja Fraser, UNFI Canada (416-319-2242)

0 11206 00419 8

Annie’s Bunny Graham Friends Product Type: Grocery Unit Cost to WFM: $ Suggested Retail Price: $4.99 Gross Margin: % Promotional Support Program: In conjunction with existing Bunny Grahams skus Demo Support Program: Available for all 4 stores, 2x per year Exclusivity: None Channel Strategy of Item: Natural

Baked with organic wheat flour, 8g of whole grains per serving

0g trans fat, no hydrogenated oils No artificial flavors, synthetic colors or preservatives Partners with trusted suppliers to source only non-

GMO ingredientsIngredients:Organic Whole Grain Wheat Flour, Organic Cane Sugar, Organic Wheat Flour, Expeller-pressed Sunflower Oil, Organic Cane Syrup, Organic Graham Flour, Cocoa, Calcium Carbonate, Natural Flavors (vanilla and chocolate), Baking Soda, Sea Salt, Natural Vitamin E (to protect flavor)

Tanja Fraser, UNFI Canada (416-319-2242)

013562042333

Annie’s Gluten Free Bunny Cookies Product Type: Grocery Unit Cost to WFM: $ Suggested Retail Price: $6.69-$6.99 Gross Margin: % Promotional Support Program: 2014 TBA Demo Support Program: Available Exclusivity: None Channel Strategy of Item: Natural

Made with Rice Flour & Corn Flour Gluten-Free No artificial flavors, synthetic colors or preservatives Partners with trusted suppliers to source only non-

GMO ingredientsIngredients (Snickerdoodle):Cane Sugar, Brown Rice Flour, Yellow Corn Flour, Palm Oil, Rice Flour, Corn Starch, Soy Flour, Organic Tapioca Syrup, Vanilla, Salt, Cinnamon, Baking Soda, Soy Lecithin, Xanthan Gum. Contains soy ingredients

Tanja Fraser, UNFI Canada (416-319-2242)

Cocoa & Vanilla Gluten Free Cookies 0 13562 04230 2Snickerdoodle Bunny Cookies 0 13562 00109 5Ginger Snap Bunny Cookies 0 13562 00108 8

Nature’s Bakery Fig Bars – 6 Packs Product Type: Grocery Unit Cost to WFM: $ Suggested Retail Price: $5.39 Gross Margin: % Promotional Support Program: 2 Ads @ 20% MCB, 4 ISF’s @ 15% MCB Demo Support Program : TBA Exclusivity : None Channel Strategy of Item: Conventional & Natural Manufacturer Launch Date: June 2013

Naturally sweetened, no high fructose corn syrup No artificial flavors, colors or preservatives Cholesterol-free & Dairy-free Kosher, Vegan & Non-GMO Certified 6 packs per box, each pack contains 2 bars Ingredients: Refer to manufacturer’s pdf sell sheet for ingredients of all skus

Tanja Fraser, UNFI Canada (416-319-2242)

APPLE CINNAMON 047495210200BLUEBERRY 047495210217WHOLE WHEAT 047495210224PEACH APRICOT 047495210231RASPBERRY 047495210248LEMON 047495210279MANGO 047495210286STRAWBERRY 047495210293