Do You See What I See, Consumer Response to IoT Security Cameras, Cat Watching
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Transcript of Do You See What I See, Consumer Response to IoT Security Cameras, Cat Watching
Page 2© 2014 Argus Insights, Inc. Confidential: Do Not Distribute Page 2© 2014 Argus Insights, Inc. Confidential: Do Not Distribute
We Analyze the Internet of Humans
COLLECT REPORTANALYZE TAKE
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Copyright© 2013 Argus Insights, Inc.
Consensus
Morgan Stanley
Argus InsightsEstimate Based on Social MetricsApple’s Actual Q2
• Mobile Phones• Home Automation (IoT)• Consumer Electronics• Wearables• Telecom Component Suppliers• Enterprise Software• CPG and more!
Beat Wall Street
Estimates of iPhone
sales almost every
quarter for three years
Page 3© 2014 Argus Insights, Inc. Confidential: Do Not Distribute Page 3© 2014 Argus Insights, Inc. Confidential: Do Not Distribute
Argus Insights metrics provide early warning of success and failure
July 25Fire Phone Launched
July 28Argus Insights Blog
Predicts Failure
Sep 8Amazon Drops Price
to 99 cents, Consumers Even
More Disappointed
Aug 26Amazon only sells 35k in first 25 days
Page 4© 2014 Argus Insights, Inc. Confidential: Do Not Distribute Page 4© 2014 Argus Insights, Inc. Confidential: Do Not Distribute
Dominant Players Are Not The Most Delightful To Consumers
• Dropcam, ArcSoft and Netgear are delighting customers the most
• D-Link controls most of the mindshare but is not delivering on the promise to consumers
• Belkin is the lowest ranked major brand
• Mi Casa Verde is the most disappointing camera on the market today
Page 5© 2014 Argus Insights, Inc. Confidential: Do Not Distribute Page 5© 2014 Argus Insights, Inc. Confidential: Do Not Distribute
High Demand Over The Summer, Dropping And Slowly Ramping Again
• Summer growth driven by D-Link, Foscam and a bit by Dropcam
• Dropcam commands a surprisingly light mindshare given Google’s acquisition
• Lowe’s Iris and Pro Installer Brand Insteoncapture little attention within this crowded market
Page 6© 2014 Argus Insights, Inc. Confidential: Do Not Distribute Page 6© 2014 Argus Insights, Inc. Confidential: Do Not Distribute
D-Link Losing Mindshare while Foscam, Belkin, Samsung and ArcSoft gain
• ArcSoft’s Simplicam has been the growing leader over the fall
• D-Link’s connectivity challenges push frustrated users to other devices
• Dropcam is surprisingly consistent, neither gaining nor losing
• Room for new entrants as market accelerates into 2015
Page 7© 2014 Argus Insights, Inc. Confidential: Do Not Distribute Page 7© 2014 Argus Insights, Inc. Confidential: Do Not Distribute
Cam
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Cam
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Nig
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Imag
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Fiel
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Please contact us if you’d like to know more!
http://www.argusinsights.com Twitter: @argusinsights1-877-992-7487 [email protected]